
Survive The Drive
10 February 2018
ACM continues to set the local agenda with its support of the Safe Driving on Country Roads campaign.Â
70% of crashes on country roads involve local regional drivers. The goal of this important state government campaign was to make regional drivers feel that the issue is a problem for regional NSW.
We recognised the importance of the Country Roads campaign from the outset and pledged our support to Transport for NSW. The objectives of the project reflected the commitment we have to the communities we serve.
Our solution was delivered using a multi-channel approach which capitalised on various audience touch points.
The focus was to drove audience engagement with Transport for NSW's key messaging. The advertising media campaign was supported with sponsored content posts and a strong, state wide editorial campaign driven by the #SurviveTheDrive.Â
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