Survive The Drive

10 February 2018

ACM continues to set the local agenda with its support of the Safe Driving on Country Roads campaign. 

70% of crashes on country roads involve local regional drivers. The goal of this important state government campaign was to make regional drivers feel that the issue is a problem for regional NSW.

We recognised the importance of the Country Roads campaign from the outset and pledged our support to Transport for NSW. The objectives of the project reflected the commitment we have to the communities we serve.

Our solution was delivered using a multi-channel approach which capitalised on various audience touch points.

The focus was to drove audience engagement with Transport for NSW's key messaging. The advertising media campaign was supported with sponsored content posts and a strong, state wide editorial campaign driven by the #SurviveTheDrive. 

 

 

 

Get in touch with us

NSW – Belinda Symington
National Media Manager – Direct/Boutique Agency
Australian Community Media
+61 (02) 9478 1234 Email NSW – Belinda Symington
Susan Reid
National Sales Manager
Australian Community Media
+61 466 422 993 Email Susan Reid
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald