ACM brings it home from INMA Global Media Awards

Fairfax Media was recognised at the 2018 INMA Global Media Awards, announced June 4 in Washington, D.C, including winning first place for Australian Community Media’s “InsightsPlus” audience metrics and insights project in the regional/local category for Best Use of Consumer Research. The project also came in third place in the Best use of Data Analytics.

The INMA Global Media Awards competition recognises and rewards initiatives that produce: Breakthrough results; Unique concepts; Strong creativity; Innovative thinking and Winning synergies across platforms.

ACM salespeople truly have a world class insights delivery tool at their fingertips. Developed by Robert Tidball, the audience and business analyst at ACM National Sales, InsightsPLUS is an online portal that supplies dynamic insights in real time to all ACM salespeople so they have access to the latest audience information and insights at any time on any platform.

InsightsPlus took out first place in theBest Use of Consumer Research category in recognition of the way it integrates multiple datasources, its straightforward interface and the way it makes data accessible across a large workforce.

It’s fantastic to see Fairfax/ACM recognised again as a leader in its use of data.