OUR READERS ARE A GOOD LOOKING BUNCH... AND THEY LIKE TO LOOK GOOD!

Makeup sales continue to grow through good times and tough times. Our readers collectively spent a huge $153 million on their last makeup purchases. That in itself is staggering, but spread across the year that’s a lot of product – worth a lot of money.

Key takeouts include:

  • ACM readers account for more than a quarter of the Australian cosmetics market

  • On average they spent $73 on their last make-up purchases from large department stores.

  • Makeup buyers use newspapers as their primary source of local information.

  • Lipstick is the fastest growing segment across our readers – experiencing a 9% growth in the last 3 months.

Download the ACM Makeup Research Report to get the full picture.