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THE WIMMERA MAIL-TIMES OVERVIEW

21,906 Total Monthly Readership – Combined Print & Digital

mailtimes.com.au

Publication Days: Monday, Wednesday, Friday

The Wimmera Mail Times Map

The Wimmera Mail-Times is based in Horsham – the capital of Victoria’s Wimmera region. It circulates from St Arnaud in the east to beyond the SA border; from Patchewollock and Woomelang, south to Ararat and Edenhope.

The Wimmera Mail-Times was started in 1959 after a merger of the 86-year-old Horsham Times and the once Natimuk-based West Wimmera Mail, which moved to Horsham in 1956.

The Wimmera Mail-Times remains the region’s premier hard-news provider, respected for its willingness to stimulate debate on public issues and guard with pride the interests of the region.

Published and delivered each three days a week, The Wimmera Mail-Times offers a depth of coverage across a wide domain and broad variety within its pages – from breaking news to community events and sports,

feature and lifestyle stories.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Print readership

  • Average Issue Readership
    9,893

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    44,098
  • Page Views
    219,742
  • Time Per Person (hh:mm:ss)
    0:02:49

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    9,539
  • Page Views
    50,588
  • Time Per Person (hh:mm:ss)
    0:05:46

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    32,083
  • Page Views
    126,898
  • Time Per Person (hh:mm:ss)
    0:01:41

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    6,044
  • Page Views
    42,116
  • Time Per Person (hh:mm:ss)
    0:02:28

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

The Wimmera Mail-Times EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$70.21$77.23
Display Module Colour (+25%)$87.76$96.54

The Wimmera Mail-Times Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.25$9.08
CCM Colour (+25%)$10.32$11.35
Positions Vacant CCM Mono$8.25$9.08
Positions Vacant CCM Colour (+25%)$10.32$11.35
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE WIMMERA MAIL-TIMESDEADLINE
Publication DayMonday, Wednesday, Friday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working day prior
CLASSIFIED Booking & Material Deadline2pm 2 working days prior

THE WIMMERA MAIL TIMES DOMAINDEADLINE
Publication DayFriday
Display Booking Deadline11am Tuesday prior
Complete Material Deadline10am Thursday prior

Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday7,000
Wednesday6,500
Friday8,500
Delivery AddressPublishing Manager,
Herald & Weekly Times
Westgate Park,
127 Todd Road,
Port Melbourne VIC 3207
T: (03) 9292 3444
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Horsham

 

POSTCODES IN DISTRIBUTION AREA
3400, 3418, 3393, 3414, 3380, 3409, 3390, 3318, 3424, 3419, 3388, 3392, 3412, 3377, 3396, 3480, 3423, 3395, 3300, 3407, 3478, 3483, 3317, 3387, 3385, 3391, 3305, 3381, 5271, 3315, 3413

 

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