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THE WIMMERA MAIL-TIMES OVERVIEW
Publication Days: Monday, Wednesday, Friday
The Wimmera Mail-Times is based in Horsham – the capital of Victoria’s Wimmera region. It circulates from St Arnaud in the east to beyond the SA border; from Patchewollock and Woomelang, south to Ararat and Edenhope.
The Wimmera Mail-Times was started in 1959 after a merger of the 86-year-old Horsham Times and the once Natimuk-based West Wimmera Mail, which moved to Horsham in 1956.
The Wimmera Mail-Times remains the region’s premier hard-news provider, respected for its willingness to stimulate debate on public issues and guard with pride the interests of the region.
Published and delivered each three days a week, The Wimmera Mail-Times offers a depth of coverage across a wide domain and broad variety within its pages – from breaking news to community events and sports,
feature and lifestyle stories.
This publication uses a T84 Modular layout.
Source: Roy Morgan Single Source, Apr 2021 - Mar 2022, P14+
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AUDIENCE
Print Audience
AVE ISSUE READERSHIP | WEEKLY PRINT READERSHIP |
---|---|
3,922 | 5,792 |
Source: Roy Morgan Single Source, Apr 2021 - Mar 2022, P14+
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Digital Audience
UNIQUE AUDIENCE | PAGE VIEWS | AVE TIME SPENT (HH:MM:SS) |
---|---|---|
30,565 | 85,933 | 00:01:53 |
Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.
MATERIAL DELIVERY
Print Advertising: Supplying your PDF Â
ACM AdDrop
The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
DEADLINES
THE WIMMERA MAIL-TIMES | DEADLINE |
---|---|
Publication Day | Monday, Wednesday, Friday |
EGN Booking & Cancellation | 11am 3 working days prior |
MON EGN Complete Supplied Material | 1pm 1 working day prior |
WED EGN Complete Supplied Material | 9am 1 working day prior |
FRI EGN Complete Supplied Material | 3pm 2 working days prior |
CLASSIFIED Booking & Material Deadline | 2pm 2 working days prior |
THE WIMMERA MAIL TIMES REAL ESTATE VIEW | DEADLINE |
---|---|
Publication Day | Friday |
Display Booking Deadline | 11am Tuesday prior |
Complete Material Deadline | 10am Thursday prior |
Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Monday | 3,400 | |
Wednesday | 3,400 | |
Friday | 5,400 | |
Delivery Address | Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029 | |
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST. |
Check the Insert Specifications page for all requirements before supplying inserts.
Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
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MAJOR TOWNS IN DISTRIBUTION AREA
Horsham
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POSTCODES IN DISTRIBUTION AREA
3400, 3418, 3393, 3414, 3380, 3409, 3390, 3318, 3424, 3419, 3388, 3392, 3412, 3377, 3396, 3480, 3423, 3395, 3300, 3407, 3478, 3483, 3317, 3387, 3385, 3391, 3305, 3381, 5271, 3315, 3413
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