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THE WIMMERA MAIL-TIMES OVERVIEW

mailtimes.com.au

Publication Days: Monday, Wednesday, Friday

8,266 
Ave Issue Readership
18,218 Ave Monthly Readership
51,319 Total Monthly Audience- digital

The Wimmera Mail Times Map

The Wimmera Mail-Times is based in Horsham – the capital of Victoria’s Wimmera region. It circulates from St Arnaud in the east to beyond the SA border; from Patchewollock and Woomelang, south to Ararat and Edenhope.

The Wimmera Mail-Times was started in 1959 after a merger of the 86-year-old Horsham Times and the once Natimuk-based West Wimmera Mail, which moved to Horsham in 1956.

The Wimmera Mail-Times remains the region’s premier hard-news provider, respected for its willingness to stimulate debate on public issues and guard with pride the interests of the region.

Published and delivered each three days a week, The Wimmera Mail-Times offers a depth of coverage across a wide domain and broad variety within its pages – from breaking news to community events and sports,

feature and lifestyle stories.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending July 2020 | Nielsen Digital Ratings Monthly Sep 2020.

 

AUDIENCE

Print Audience

PER ISSUETOTAL MONTHLY
8,26618,218

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

 

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON
51,319253,3470:03:31

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

 

RATES

The Wimmera Mail-Times EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$70.21$77.23
Display Module Colour (+25%)$87.76$96.54

The Wimmera Mail-Times Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.25$9.08
CCM Colour (+25%)$10.32$11.35
Positions Vacant CCM Mono$8.25$9.08
Positions Vacant CCM Colour (+25%)$10.32$11.35
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE WIMMERA MAIL-TIMESDEADLINE
Publication DayMonday, Wednesday, Friday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working day prior
CLASSIFIED Booking & Material Deadline2pm 2 working days prior

THE WIMMERA MAIL TIMES REAL ESTATE VIEWDEADLINE
Publication DayFriday
Display Booking Deadline11am Tuesday prior
Complete Material Deadline10am Thursday prior

Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday7,000
Wednesday6,500
Friday8,500
Delivery AddressPublishing Manager,
Herald & Weekly Times
Westgate Park,
127 Todd Road,
Port Melbourne VIC 3207
T: (03) 9292 3444
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Horsham

 

POSTCODES IN DISTRIBUTION AREA
3400, 3418, 3393, 3414, 3380, 3409, 3390, 3318, 3424, 3419, 3388, 3392, 3412, 3377, 3396, 3480, 3423, 3395, 3300, 3407, 3478, 3483, 3317, 3387, 3385, 3391, 3305, 3381, 5271, 3315, 3413

 

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