Western Advocate

Publication Days

Weekly Print Audience

Monthly Digital Audience

The Western Advocate has been serving the Bathurst community since 1848 including the towns of Blayney, Perthville, O’Connell, Sofala, Hill End, Newbridge and Oberon.

Located in the Macquarie Valley on the Central Tablelands of NSW, Bathurst is Australia’s oldest inland settlement. Booming in the 1850s and 60s with the discovery of gold, Bathurst has remained one of Australia’s fastest growing regional centres with a diverse range of industry from agriculture and engineering to education.

Education is the largest single industry in Bathurst, with Charles Sturt University and 16 primary and secondary schools in the region. Also significant to the local economy are employers Simplot and Mars Petcare.

Mount Panorama in Bathurst is a mecca for motor racing fans worldwide and is now home of the Bathurst 1000 and the Bathurst 12-Hour. The Western Advocate aims to help build the community by keeping it strong, informed and connected and delivering quality news and photography.

Distributions Areas

Show Major Towns

Show Postcodes

External Links

Website

e-Edition

Facebook

Instagram

Specifications

Print Audience

Mon – Fri Ave Issue Readership

4,930

Sat Ave Issue Readership

7,932

Weekly Print Readership

15,050

Monthly Print Readership

41,746

SOURCE: Roy Morgan Community Press Single Source Database, Jul 21 – Jun 23, P14+

Digital Audience

Monthly Digital Audience

29,614

Page Views

312,329

Average Frequency

10.5

SOURCE: Roy Morgan Live Audiences, Dec 23.

Cross Platform

Monthly Cross Platform Audience

75,463

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+

Gender

Male

58%

Female

42%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Age

18 to 34

49%

35 to 49

18%

50 to 64

16%

65 +

16%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Audience Type

Baby Boomers (1946-1965)

19%

Gen X (1966-1980)

18%

Gen Y (1981-1995)

36%

Gen Z (1996-2010)

23%

Families with Children at Home

48%

Small Business Owners (incl Agriculture)

Grocery Buyers

82%

Car Buyers

15%

Property Buyers

22%

Travel Intenders

58%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Material Delivery

Print Advertising: Supplying your PDF

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

Deadlines

Western Advocate Bathurst

Edition Day

Frequency

Pre Print

EGN – Booking, Copy Deadline

EGN – Material Deadline

Classified – Booking, Copy Deadline (inc. Self Service)

Classified – Classifieds All Ads OK

Classified – Commence Pagination

Print Deadline

Print Centre

Publication Size

Monday

Daily

17:00 Thu

14:00 Fri

16:00 Sun

15:00 Fri

16:00 Sun

17:30 Sun

Tamworth

T84

Tuesday

Daily

17:00 Thu

12:00 Mon

15.30 Mon

15:00 Mon

15.30 Mon

17:00 Mon

Tamworth

T84

Wednesday

Daily

17:00 Fri

12:00 Tue

15:30 Tue

15:00 Tue

15.30 Tue

17:00 Tue

Tamworth

T84

Thursday

Daily

17:00 Mon

12:00 Wed

15:30 Wed

15:00 Wed

15.30 Wed

17:00 Wed

Tamworth

T84

Friday

Daily

17:00 Tue

12:00 Thu

15:30 Thu

15:00 Thu

15.30 Thu

17:00 Thu

Tamworth

T84

Saturday

Daily

17:00 Wed

12:00 Fri

15:30 Fri

15:00 Fri

15.30 Fri

17:00 Fri

Tamworth

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Western Advocate Real Estate

Edition Day

Frequency

Pre Print

EGN – Booking, Copy Deadline

EGN – Material Deadline

Print Deadline

Print Centre

Publication Size

Monday

Weekly

17:00 Fri

14:00 Tue

17:30 Tue

IVE NSW

T64

All deadlines are in local time. Due to production processes, deadlines are absolute.