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WESTERN ADVOCATE OVERVIEW
Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
Western Advocate has been the voice of the Bathurst district since 1848, providing the information that has helped the community develop and prosper. The Western Advocate is published Monday to Friday and the bumper Weekend Advocate is published on Saturday delivering local and national news to the communities of Bathurst City, Kelso, Blayney, Oberon and surrounding villages. Online is increasing with the introduction of a digital first strategy.
Located in the Macquarie Valley on the Central Tablelands of NSW, Bathurst is Australia’s oldest inland settlement. Booming in the 1850’s and 60’s with the discovery of gold, Bathurst has remained one of Australia’s fastest growing regional centres with a diverse range of industry including agriculture, engineering and education.
Education is the largest single industry in Bathurst, generating an annual turnover in excess of $110 million, with Charles Sturt University, private and public primary and secondary schools, colleges and training centres.
Bathurst is known worldwide as the home of two of the World’s greatest car races at Mount Panorama every year.
This publication uses a T84 Modular layout.
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AUDIENCE
Print AudienceÂ
MON - FRI AVE ISSUE READERSHIP | SAT AVE ISSUE READERSHIP | WEEKLY PRINT READERSHIP |
---|---|---|
8,238 | 5,576 | 11,603 |
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Source: Roy Morgan Single Source, Jan 2021 - Dec 2021, P14+
ÂDigital AudienceÂ
UNIQUE AUDIENCE | PAGE VIEWS | AVE TIME SPENT (HH:MM:SS) |
---|---|---|
80,635 | 293,151 | 00:02:34 |
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Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.
DEMOGRAPHICS
Gender
Male | Female |
---|---|
50.08 | 49.92 |
Age
14 to 29 | 30 to 44 | 45 to 64 | 65 Plus |
---|---|---|---|
13.04 | 21.58 | 39.84 | 25.54 |
Social Grade
Social Grade A | Social Grade B | Social Grade C1 | Social Grade C2 | Social Grade DE |
---|---|---|---|---|
12.94 | 28.06 | 15.26 | 28.66 | 15.08 |
Income
Less than $40,000 per year | $40,000-$79,999 per year | $80,000-$119,999 per year | $120,000 or more per year |
---|---|---|---|
19.12 | 16.93 | 18.17 | 17.46 |
Lifestage
Parent | Not Parent | Retired | Working |
---|---|---|---|
57.64 | 39.63 | 29.81 | 59.83 |
Occupation
Managers | Professional | Trades | Community Services | Administrative | Sales | Machinery Operator & Driver |
---|---|---|---|---|---|---|
4.5 | 17.28 | 10.86 | 5.43 | 11.15 | 2.27 | 0.75 |
MATERIAL DELIVERY
Print Advertising: Supplying your PDF Â
ACM AdDrop
The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
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DEADLINES
WESTERN ADVOCATE | DEADLINE |
---|---|
Publication Days | Monday, Tuesday, Wednesday, Thursday, Friday, Saturday |
EGN Booking & Cancellation | 3pm 3 working days prior |
EGN Complete Supplied Material | 11am 1 working day prior |
CLASSIFIED Booking & Material Deadline | 2pm 1 working day prior |
BATHURST REAL ESTATE VIEW | DEADLINE |
---|---|
Publication Day | Thursday |
Display Booking Deadline | 12noon Thursday – 1 week prior |
Complete Material Deadline | 11am Monday prior |
All deadlines are in local time. Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Monday | 1,660 | |
Tuesday | 1,510 | |
Wednesday | 1,620 | |
Thursday | 1,670 | |
Friday | 1,710 | |
Saturday | 1,700 | |
Delivery Address | ACM Print and Logistics - Tamworth - 64-66 Armstrong Street, TAMWORTH NSW 2340 | |
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST. |
Check the Insert Specifications page for all requirements before supplying inserts.
Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
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MAJOR TOWNS IN DISTRIBUTION AREA
Bathurst, Bathhampton, Blayney, Brewongle, Kelso, Newbridge, Oberon, O'Connell, Perthville, Rock Forest, Vittoria
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POSTCODES IN DISTRIBUTION AREA
2845, 2847, 2799, 2787, 2790, 2795, 2800
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