• Home
  • Western Advocate (Bathurst)

WESTERN ADVOCATE OVERVIEW

westernadvocate.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

9,684 M-F Ave Issue Readership – Print
6,890 Sat Ave Issue Readership – Print
156,516 Monthly Audience – Digital

Western Advocate Map

Western Advocate has been the voice of the Bathurst district since 1848, providing the information that has helped the community develop and prosper. The Western Advocate is published Monday to Friday and the bumper Weekend Advocate is published on Saturday delivering local and national news to the communities of Bathurst City, Kelso, Blayney, Oberon and surrounding villages. Online is increasing with the introduction of a digital first strategy.

Located in the Macquarie Valley on the Central Tablelands of NSW, Bathurst is Australia’s oldest inland settlement. Booming in the 1850’s and 60’s with the discovery of gold, Bathurst has remained one of Australia’s fastest growing regional centres with a diverse range of industry including agriculture, engineering and education.

Education is the largest single industry in Bathurst, generating an annual turnover in excess of $110 million, with Charles Sturt University, private and public primary and secondary schools, colleges and training centres.

Bathurst is known worldwide as the home of two of the World’s greatest car races at Mount Panorama every year.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending December 2020 | Nielsen Digital Ratings Monthly December 2020.

 

AUDIENCE

Print Audience 

MON - FRI AVE ISSUE READERSHIPSAT AVE ISSUE READERSHIPMONTHLY READERSHIP
9,6846,89025,753

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending March 2021.

Digital Audience 

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
156,516717,45100:04:01

 

Source: Nielsen Digital Media Ratings, Monthly Tagged, August 21, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

MaleFemale
50.0849.92

Age

14 to 2930 to 4445 to 6465 Plus
13.0421.5839.8425.54

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
12.9428.0615.2628.6615.08

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
19.1216.9318.1717.46

Lifestage

ParentNot ParentRetiredWorking
57.6439.6329.8159.83

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
4.517.2810.865.4311.152.270.75

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

WESTERN ADVOCATEDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline2pm 1 working day prior

BATHURST REAL ESTATE VIEWDEADLINE
Publication DayThursday
Display Booking Deadline12noon Thursday – 1 week prior
Complete Material Deadline12noon Monday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday1,660
Tuesday1,510
Wednesday1,620
Thursday1,670
Friday1,710
Saturday1,700
Delivery AddressACM Print and Logistics - Tamworth - 64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Bathurst, Bathhampton, Blayney, Brewongle, Kelso, Newbridge, Oberon, O'Connell, Perthville, Rock Forest, Vittoria

 

POSTCODES IN DISTRIBUTION AREA
2845, 2847, 2799, 2787, 2790, 2795, 2800

 

GET IN TOUCH

ACM Enterprise
1300 788 468 Email ACM Enterprise
ACM Classifieds
1300 788 468 Email ACM Classifieds
ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce