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WESTERN ADVOCATE OVERVIEW

westernadvocate.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

8,238 M-F Ave Issue Readership – Print
5,576 Sat Ave Issue Readership – Print
80,635 Monthly Audience – Digital

Western Advocate Map

Western Advocate has been the voice of the Bathurst district since 1848, providing the information that has helped the community develop and prosper. The Western Advocate is published Monday to Friday and the bumper Weekend Advocate is published on Saturday delivering local and national news to the communities of Bathurst City, Kelso, Blayney, Oberon and surrounding villages. Online is increasing with the introduction of a digital first strategy.

Located in the Macquarie Valley on the Central Tablelands of NSW, Bathurst is Australia’s oldest inland settlement. Booming in the 1850’s and 60’s with the discovery of gold, Bathurst has remained one of Australia’s fastest growing regional centres with a diverse range of industry including agriculture, engineering and education.

Education is the largest single industry in Bathurst, generating an annual turnover in excess of $110 million, with Charles Sturt University, private and public primary and secondary schools, colleges and training centres.

Bathurst is known worldwide as the home of two of the World’s greatest car races at Mount Panorama every year.

This publication uses a T84 Modular layout.

 

AUDIENCE

Print Audience 

MON - FRI AVE ISSUE READERSHIPSAT AVE ISSUE READERSHIPWEEKLY PRINT READERSHIP
8,2385,57611,603

 

Source: Roy Morgan Single Source, Jan 2021 - Dec 2021, P14+

 

Digital Audience 

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
80,635293,15100:02:34

 

Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.

DEMOGRAPHICS

Gender

MaleFemale
50.0849.92

Age

14 to 2930 to 4445 to 6465 Plus
13.0421.5839.8425.54

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
12.9428.0615.2628.6615.08

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
19.1216.9318.1717.46

Lifestage

ParentNot ParentRetiredWorking
57.6439.6329.8159.83

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
4.517.2810.865.4311.152.270.75

Source:Roy Morgan Single Source, Jan 2021 - Dec 2021, P14+ - weekly print audience

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

WESTERN ADVOCATEDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material11am 1 working day prior
CLASSIFIED Booking & Material Deadline2pm 1 working day prior

BATHURST REAL ESTATE VIEWDEADLINE
Publication DayThursday
Display Booking Deadline12noon Thursday – 1 week prior
Complete Material Deadline11am Monday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday1,660
Tuesday1,510
Wednesday1,620
Thursday1,670
Friday1,710
Saturday1,700
Delivery AddressACM Print and Logistics - Tamworth - 64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Bathurst, Bathhampton, Blayney, Brewongle, Kelso, Newbridge, Oberon, O'Connell, Perthville, Rock Forest, Vittoria

 

POSTCODES IN DISTRIBUTION AREA
2845, 2847, 2799, 2787, 2790, 2795, 2800

 

GET IN TOUCH

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