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WESTERN ADVOCATE OVERVIEW

15,780 Average Issue Readership (M-F) – Print

westernadvocate.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

 

Western Advocate Map

Western Advocate has been the voice of the Bathurst district since 1848, providing the information that has helped the community develop and prosper. The Western Advocate is published Monday to Friday and the bumper Weekend Advocate is published on Saturday delivering local and national news to the communities of Bathurst City, Kelso, Blayney, Oberon and surrounding villages. Online is increasing with the introduction of a digital first strategy.

Located in the Macquarie Valley on the Central Tablelands of NSW, Bathurst is Australia’s oldest inland settlement. Booming in the 1850’s and 60’s with the discovery of gold, Bathurst has remained one of Australia’s fastest growing regional centres with a diverse range of industry including agriculture, engineering and education.

Education is the largest single industry in Bathurst, generating an annual turnover in excess of $110 million, with Charles Sturt University, private and public primary and secondary schools, colleges and training centres.

Bathurst is known worldwide as the home of two of the World’s greatest car races at Mount Panorama every year.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Dec 2018 | Nielsen Digital Ratings Monthly Jan 2019.

Demographics

Gender
51.1% Male
48.9% Female
Age
  • 20% 14 to 29
  • 24% 30 to 44
  • 34% 45 to 64
  • 22% 65 Plus
Social Grade
  • 20.2% Social Grade A
  • 19.9% Social Grade B
  • 16.3% Social Grade C1
  • 17.4% Social Grade C2
  • 26.2% Social Grade DE
Income
  • 22.8% Less than $40,000 per year
  • 16.6% $40,000-$79,999 per year
  • 12.5% $80,000-$119,999 per year
  • 19.7% $120,000 or more per year
Lifestage
56.9% Parent
40.2% Not Parent
20.8% Retired
61.7% Working
Occupation
  • 9.9% Managers
  • 15.2% Professional
  • 11% Trades
  • 6.1% Community Services
  • 9.2% Administrative
  • 3.9% Sales
  • 2.6% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2018 | Neilsen DC Jan 2019.

 

RATES

Western Advocate EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$120.54$132.59
Display Module Colour (+25%)$150.68$165.74

Western Advocate Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$14.15$15.57
CCM Colour (+25%)$17.69$19.46
Positions Vacant CCM Mono$25.00$27.50
Positions Vacant CCM Colour (+25%)$31.25$34.38
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

WESTERN ADVOCATEDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material1pm 1 working day prior
CLASSIFIED Booking & Material Deadline2pm 1 working day prior

BATHURST DOMAINDEADLINE
Publication DayThursday
Display Booking Deadline12noon Thursday – 1 week prior
Complete Material Deadline12noon Monday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday2,000
Tuesday2,000
Wednesday2,000
Thursday3,500
Friday2,200
Saturday2,200
Delivery AddressCapital Fine Print
9 Pirie Street, FYSHWICK ACT NSW 2609
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Bathurst, Bathhampton, Blayney, Brewongle, Kelso, Newbridge, Oberon, O'Connell, Perthville, Rock Forest, Vittoria

 

POSTCODES IN DISTRIBUTION AREA
2845, 2847, 2799, 2787, 2790, 2795, 2800

 

Print readership

  • Mon-Fri
    11,933
  • Saturday
    8,690

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2018 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    94,200
  • Page Views
    390,259
  • Time Per Person (hh:mm:ss)
    0:02:48

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Jan 2019.

Desktop readership

  • Unique Audience
    21,616
  • Page Views
    122,322
  • Time Per Person (hh:mm:ss)
    0:06:11

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Jan 2019.

Smartphone readership

  • Unique Audience
    66,561
  • Page Views
    201,210
  • Time Per Person (hh:mm:ss)
    0:01:28

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Jan 2019.

Tablet readership

  • Unique Audience
    10,743
  • Page Views
    66,644
  • Time Per Person (hh:mm:ss)
    0:03:00

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Jan 2019.

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds