THE STANDARD OVERVIEW

standard.net.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

25,969 M-F Ave Issue Readership
29,924 Sat Ave Issue Readership
170,033 Total Monthly Readership - combined print and digital

The Standard (Warrnambool) Map

The Standard has been telling the stories about the people of Warrnambool and the events that shapes their lives since 1872. No other local media has the capacity to connect, engage, and ignite discussion like The Standard. It truly is the voice of the south-west.

Reporting on both sides of the story and giving the public opportunity to engage and contribute to the thoughts.

Our history is unrivalled, our future exciting. We are much more than a printed product. We are digital, mobile, and social with the power to share our stories with the world.

The Standard is the ideal advertising platform for those wanting to attract an influential and informed audience. We offer consultative, targeted solutions across both our digital and print platforms.

Warrnambool is a popular tourist destination, located on the coast west of Melbourne where the Princess Highway meets the Great Ocean Road. Warrnambool is the ideal base for visiting wildlife reserves, forests, farms, waterfalls and one of the most spectacular stretches of coastline in the world so is a popular tourist destination.

Warrnambool also has a comprehensive regional commercial and retail centre, tourism, regional administration, education and health services, dairying, grazing, potato and onion growing, textiles and clothing and dairy processing.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending July 2020 | Nielsen Digital Ratings Monthly Sep 2020.

AUDIENCE

Print Audience

MON - FRISATTOTAL MONTHLY
24,96929,92451,068

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
147,5471,226,6910:06:55

 

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

MaleFemale
38.1261.88

Age

PER ISSUETOTAL MONTHLY
5,4005,400

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
5.0411.5922.6125.8234.94

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
40.6123.386.423.57

Lifestage

ParentNot ParentRetiredWorking
37.4760.726718.65

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
1.144.071.433.463.882.480.19

Source: emmaâ„¢ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020

RATES

The Standard EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$83.85$92.24
Display Module Colour (+25%)$104.82$115.30

The Standard Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$9.96$10.95
CCM Colour (+25%)$12.45$13.69
Positions Vacant CCM Mono$9.96$10.95
Positions Vacant CCM Colour (+25%)$12.45$13.69
Adzuna.com.au lift rates*$20.00$22.00

 

The Standard EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$96.23$105.86
Display Module Colour (+25%)$120.29$132.32

The Standard Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$11.57$12.73
CCM Colour (+25%)$14.46$15.91
Positions Vacant CCM Mono $11.57$12.73
Positions Vacant CCM Colour (+25%)$14.46$15.91
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE STANDARDDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE STANDARD REAL ESTATE VIEWDEADLINE
Publication DaySaturday
Display Booking Deadline3pm Tuesday prior
Complete Material Deadline12 noon Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday8,000
Tuesday7,500
Wednesday8,000
Thursday8,000
Friday9,000
Saturday13,000
Delivery AddressPublishing Manager,
Herald & Weekly Times
Westgate Park,
127 Todd Road,
Port Melbourne VIC 3207
T: (03) 9292 3444
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Warrnambool, Camperdown, Caramut, Chatsworth, Cobden, Colac, Hamilton, Hawkesdale, Heywood, Koroit, Lake Bolac, Lavers Hill, Lismore, Macarthur, Mortlake, Penshurst, Port Campbell, Port Fairy, Portland, Simpson, Skipton, Terange, Timboon, Tyrendarra, Yambuk

 

POSTCODES IN DISTRIBUTION AREA
3351, 5290, 3220, 3325, 3218, 3321, 3294, 3315, 3304, 3324, 3276, 3400, 3285, 3269, 3311, 3254, 3289, 3270, 3286, 3281, 3350, 3219, 3266, 3280, 3260, 3272, 3300, 3355, 3277, 3268, 3293, 3265, 3305, 3000, 3381, 3287, 3310

 

GET IN TOUCH

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WA – Mairi McDonald
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+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
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+61 (2) 6280 2203 Email ACM Editorial – James Joyce