The Standard (Warrnambool)

The Standard has been telling the stories about the people of Warrnambool and the events that shapes their lives since 1872. No other local media has the capacity to connect, engage, and ignite discussion like The Standard. It truly is the voice of the south-west.

Reporting on both sides of the story and giving the public opportunity to engage and contribute to the thoughts.

Our history is unrivalled, our future exciting. We are much more than a printed product. We are digital, mobile, and social with the power to share our stories with the world.

The Standard is the ideal advertising platform for those wanting to attract an influential and informed audience. We offer consultative, targeted solutions across both our digital and print platforms.

Warrnambool is a popular tourist destination, located on the coast west of Melbourne where the Princess Highway meets the Great Ocean Road. Warrnambool is the ideal base for visiting wildlife reserves, forests, farms, waterfalls and one of the most spectacular stretches of coastline in the world so is a popular tourist destination.

Warrnambool also has a comprehensive regional commercial and retail centre, tourism, regional administration, education and health services, dairying, grazing, potato and onion growing, textiles and clothing and dairy processing.

This publication uses a T84 Modular layout.

MON - FRI AVE ISSUE READERSHIP	SAT AVE ISSUE READERSHIP	MONTHLY READERSHIP
18,256	26,400	47,744

UNIQUE AUDIENCE	PAGE VIEWS	AVE TIME SPENT (HH:MM:SS)
194,737	1,410,769	00:06:11

DEMOGRAPHICS

Gender

Male	Female
38.12	61.88

Age

AVE ISSUE READERSHIP
5,400

Social Grade

Social Grade A	Social Grade B	Social Grade C1	Social Grade C2	Social Grade DE
5.04	11.59	22.61	25.82	34.94

Income

Less than $40,000 per year	$40,000-$79,999 per year	$80,000-$119,999 per year	$120,000 or more per year
40.61	23.38	6.42	3.57

Lifestage

Parent	Not Parent	Retired	Working
37.47	60.72	67	18.65

Occupation

Managers	Professional	Trades	Community Services	Administrative	Sales	Machinery Operator & Driver
1.14	4.07	1.43	3.46	3.88	2.48	0.19

DEADLINES

THE STANDARD	DEADLINE
Publication Day	Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation	3pm 3 working days prior
EGN Complete Supplied Material	2pm 1 working day prior
CLASSIFIED Booking & Material Deadline	4pm 1 working day prior

THE STANDARD REAL ESTATE VIEW	DEADLINE
Publication Day	Saturday
Display Booking Deadline	3pm Tuesday prior
Complete Material Deadline	12 noon Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

INSERTS

INSERTS	PUBLICATION DAY	QUANTITY
	Monday	6,600
	Tuesday	6,200
	Wednesday	6,600
	Thursday	6,600
	Friday	7,600
	Saturday	11,000
Delivery Address	Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029
Rates	Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

MAJOR TOWNS IN DISTRIBUTION AREA
Warrnambool, Camperdown, Caramut, Chatsworth, Cobden, Colac, Hamilton, Hawkesdale, Heywood, Koroit, Lake Bolac, Lavers Hill, Lismore, Macarthur, Mortlake, Penshurst, Port Campbell, Port Fairy, Portland, Simpson, Skipton, Terange, Timboon, Tyrendarra, Yambuk

POSTCODES IN DISTRIBUTION AREA
3351, 5290, 3220, 3325, 3218, 3321, 3294, 3315, 3304, 3324, 3276, 3400, 3285, 3269, 3311, 3254, 3289, 3270, 3286, 3281, 3350, 3219, 3266, 3280, 3260, 3272, 3300, 3355, 3277, 3268, 3293, 3265, 3305, 3000, 3381, 3287, 3310

THE STANDARD OVERVIEW

AUDIENCE

Print Audience

Digital Audience