THE STANDARD OVERVIEW
Publication Days:Â Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
The Standard has been telling the stories about the people of Warrnambool and the events that shapes their lives since 1872. No other local media has the capacity to connect, engage, and ignite discussion like The Standard. It truly is the voice of the south-west.
Reporting on both sides of the story and giving the public opportunity to engage and contribute to the thoughts.
Our history is unrivalled, our future exciting. We are much more than a printed product. We are digital, mobile, and social with the power to share our stories with the world.
The Standard is the ideal advertising platform for those wanting to attract an influential and informed audience. We offer consultative, targeted solutions across both our digital and print platforms.
Warrnambool is a popular tourist destination, located on the coast west of Melbourne where the Princess Highway meets the Great Ocean Road. Warrnambool is the ideal base for visiting wildlife reserves, forests, farms, waterfalls and one of the most spectacular stretches of coastline in the world so is a popular tourist destination.
Warrnambool also has a comprehensive regional commercial and retail centre, tourism, regional administration, education and health services, dairying, grazing, potato and onion growing, textiles and clothing and dairy processing.
This publication uses a T84 Modular layout.
AUDIENCE
Print Audience
MON - FRI AVE ISSUE READERSHIP | SAT AVE ISSUE READERSHIP | WEEKLY PRINT READERSHIP |
---|---|---|
10,003 | 15,322 | 18,606 |
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Source: Roy Morgan Single Source, Jan 2021 - Dec 2021, P14+
ÂDigital Audience
UNIQUE AUDIENCE | PAGE VIEWS | AVE TIME SPENT (HH:MM:SS) |
---|---|---|
155,824 | 774,777 | 00:04:16 |
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Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.
DEMOGRAPHICS
Gender
Male | Female |
---|---|
38.12 | 61.88 |
Age
AVE ISSUE READERSHIP |
---|
5,400 |
Social Grade
Social Grade A | Social Grade B | Social Grade C1 | Social Grade C2 | Social Grade DE |
---|---|---|---|---|
5.04 | 11.59 | 22.61 | 25.82 | 34.94 |
Income
Less than $40,000 per year | $40,000-$79,999 per year | $80,000-$119,999 per year | $120,000 or more per year |
---|---|---|---|
40.61 | 23.38 | 6.42 | 3.57 |
Lifestage
Parent | Not Parent | Retired | Working |
---|---|---|---|
37.47 | 60.72 | 67 | 18.65 |
Occupation
Managers | Professional | Trades | Community Services | Administrative | Sales | Machinery Operator & Driver |
---|---|---|---|---|---|---|
1.14 | 4.07 | 1.43 | 3.46 | 3.88 | 2.48 | 0.19 |
MATERIAL DELIVERY
Print Advertising: Supplying your PDF Â
ACM AdDrop
The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
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DEADLINES
THE STANDARD | DEADLINE |
---|---|
Publication Day | Monday, Tuesday, Wednesday, Thursday, Friday, Saturday |
EGN Booking & Cancellation | 3pm 3 working days prior |
EGN Complete Supplied Material | 1pm 1 working day prior |
PROPERTY (SAT) Booking & Cancellation | 3pm 4 working days prior |
PROPERTY (SAT) Complete Supplied Material | 11am 2 working days prior |
CLASSIFIED Booking & Material Deadline | 4pm 1 working day prior |
THE STANDARD REAL ESTATE VIEW | DEADLINE |
---|---|
Publication Day | Saturday |
Display Booking Deadline | 3pm Tuesday prior |
Complete Material Deadline | 12 noon Thursday prior |
All deadlines are in local time. Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Monday | 6,600 | |
Tuesday | 6,200 | |
Wednesday | 6,600 | |
Thursday | 6,600 | |
Friday | 7,600 | |
Saturday | 11,000 | |
Delivery Address | Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029 | |
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST. |
Check the Insert Specifications page for all requirements before supplying inserts.
Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
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MAJOR TOWNS IN DISTRIBUTION AREA
Warrnambool, Camperdown, Caramut, Chatsworth, Cobden, Colac, Hamilton, Hawkesdale, Heywood, Koroit, Lake Bolac, Lavers Hill, Lismore, Macarthur, Mortlake, Penshurst, Port Campbell, Port Fairy, Portland, Simpson, Skipton, Terange, Timboon, Tyrendarra, Yambuk
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POSTCODESÂ IN DISTRIBUTION AREA
3351, 5290, 3220, 3325, 3218, 3321, 3294, 3315, 3304, 3324, 3276, 3400, 3285, 3269, 3311, 3254, 3289, 3270, 3286, 3281, 3350, 3219, 3266, 3280, 3260, 3272, 3300, 3355, 3277, 3268, 3293, 3265, 3305, 3000, 3381, 3287, 3310
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