THE STANDARD OVERVIEW

45,945 Total Monthly Readership – Combined Print & Digital

standard.net.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Standard (Warrnambool) Map

The Standard has been telling the stories about the people of Warrnambool and the events that shapes their lives since 1872. No other local media has the capacity to connect, engage, and ignite discussion like The Standard. It truly is the voice of the south-west.

Reporting on both sides of the story and giving the public opportunity to engage and contribute to the thoughts.

Our history is unrivalled, our future exciting. We are much more than a printed product. We are digital, mobile, and social with the power to share our stories with the world.

The Standard is the ideal advertising platform for those wanting to attract an influential and informed audience. We offer consultative, targeted solutions across both our digital and print platforms.

Warrnambool is a popular tourist destination, located on the coast west of Melbourne where the Princess Highway meets the Great Ocean Road. Warrnambool is the ideal base for visiting wildlife reserves, forests, farms, waterfalls and one of the most spectacular stretches of coastline in the world so is a popular tourist destination.

Warrnambool also has a comprehensive regional commercial and retail centre, tourism, regional administration, education and health services, dairying, grazing, potato and onion growing, textiles and clothing and dairy processing.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
54.8% Male
45.2% Female
Age
  • 24% 14 to 29
  • 26% 30 to 44
  • 34% 45 to 64
  • 17% 65 Plus
Social Grade
  • 15.2% Social Grade A
  • 14.5% Social Grade B
  • 17.5% Social Grade C1
  • 30.4% Social Grade C2
  • 22.4% Social Grade DE
Income
  • 16.9% Less than $40,000 per year
  • 19.6% $40,000-$79,999 per year
  • 19.9% $80,000-$119,999 per year
  • 11% $120,000 or more per year
Lifestage
59.4% Parent
39.2% Not Parent
14.4% Retired
66.3% Working
Occupation
  • 7.7% Managers
  • 11% Professional
  • 9% Trades
  • 8.2% Community Services
  • 5.6% Administrative
  • 5.6% Sales
  • 5.6% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    20,454
  • Saturday
    27,541

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    160,449
  • Page Views
    1,054,000
  • Time Per Person (hh:mm:ss)
    0:03:50

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    32,478
  • Page Views
    250,768
  • Time Per Person (hh:mm:ss)
    0:08:19

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    120,391
  • Page Views
    596,820
  • Time Per Person (hh:mm:ss)
    0:02:10

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    19,923
  • Page Views
    205,830
  • Time Per Person (hh:mm:ss)
    0:04:11

Tablet overview

The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

The Standard EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$83.85$92.24
Display Module Colour (+25%)$104.82$115.30

The Standard Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$9.96$10.95
CCM Colour (+25%)$12.45$13.69
Positions Vacant CCM Mono$9.96$10.95
Positions Vacant CCM Colour (+25%)$12.45$13.69
Adzuna.com.au lift rates*$20.00$22.00

 

The Standard EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$96.23$105.86
Display Module Colour (+25%)$120.29$132.32

The Standard Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$11.57$12.73
CCM Colour (+25%)$14.46$15.91
Positions Vacant CCM Mono $11.57$12.73
Positions Vacant CCM Colour (+25%)$14.46$15.91
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE STANDARDDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation2pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE STANDARD DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline3pm Tuesday prior
Complete Material Deadline12 noon Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday8,000
Tuesday7,500
Wednesday8,000
Thursday8,000
Friday9,000
Saturday13,000
Delivery AddressFairfax Media Ballarat
30-32 Grandlee Drive, WENDOUREE VIC 3355
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Warrnambool, Camperdown, Caramut, Chatsworth, Cobden, Colac, Hamilton, Hawkesdale, Heywood, Koroit, Lake Bolac, Lavers Hill, Lismore, Macarthur, Mortlake, Penshurst, Port Campbell, Port Fairy, Portland, Simpson, Skipton, Terange, Timboon, Tyrendarra, Yambuk

 

POSTCODES IN DISTRIBUTION AREA
3351, 5290, 3220, 3325, 3218, 3321, 3294, 3315, 3304, 3324, 3276, 3400, 3285, 3269, 3311, 3254, 3289, 3270, 3286, 3281, 3350, 3219, 3266, 3280, 3260, 3272, 3300, 3355, 3277, 3268, 3293, 3265, 3305, 3000, 3381, 3287, 3310

 

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds