THE STANDARD OVERVIEW

standard.net.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

18,256 M-F Ave Issue Readership – Print
26,400 Sat Ave Issue Readership – Print
162,435 Monthly Audience – Digital

The Standard (Warrnambool) Map

The Standard has been telling the stories about the people of Warrnambool and the events that shapes their lives since 1872. No other local media has the capacity to connect, engage, and ignite discussion like The Standard. It truly is the voice of the south-west.

Reporting on both sides of the story and giving the public opportunity to engage and contribute to the thoughts.

Our history is unrivalled, our future exciting. We are much more than a printed product. We are digital, mobile, and social with the power to share our stories with the world.

The Standard is the ideal advertising platform for those wanting to attract an influential and informed audience. We offer consultative, targeted solutions across both our digital and print platforms.

Warrnambool is a popular tourist destination, located on the coast west of Melbourne where the Princess Highway meets the Great Ocean Road. Warrnambool is the ideal base for visiting wildlife reserves, forests, farms, waterfalls and one of the most spectacular stretches of coastline in the world so is a popular tourist destination.

Warrnambool also has a comprehensive regional commercial and retail centre, tourism, regional administration, education and health services, dairying, grazing, potato and onion growing, textiles and clothing and dairy processing.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending December 2020 | Nielsen Digital Ratings Monthly December 2020.

AUDIENCE

Print Audience

MON - FRI AVE ISSUE READERSHIPSAT AVE ISSUE READERSHIPMONTHLY READERSHIP
18,25626,40047,744

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending March 2021.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
194,7371,410,76900:06:11

 

Source: Nielsen Digital Media Ratings, Monthly Tagged, October 21, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

MaleFemale
38.1261.88

Age

AVE ISSUE READERSHIP
5,400

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
5.0411.5922.6125.8234.94

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
40.6123.386.423.57

Lifestage

ParentNot ParentRetiredWorking
37.4760.726718.65

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
1.144.071.433.463.882.480.19

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE STANDARDDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE STANDARD REAL ESTATE VIEWDEADLINE
Publication DaySaturday
Display Booking Deadline3pm Tuesday prior
Complete Material Deadline12 noon Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday6,600
Tuesday6,200
Wednesday6,600
Thursday6,600
Friday7,600
Saturday11,000
Delivery AddressMelbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Warrnambool, Camperdown, Caramut, Chatsworth, Cobden, Colac, Hamilton, Hawkesdale, Heywood, Koroit, Lake Bolac, Lavers Hill, Lismore, Macarthur, Mortlake, Penshurst, Port Campbell, Port Fairy, Portland, Simpson, Skipton, Terange, Timboon, Tyrendarra, Yambuk

 

POSTCODES IN DISTRIBUTION AREA
3351, 5290, 3220, 3325, 3218, 3321, 3294, 3315, 3304, 3324, 3276, 3400, 3285, 3269, 3311, 3254, 3289, 3270, 3286, 3281, 3350, 3219, 3266, 3280, 3260, 3272, 3300, 3355, 3277, 3268, 3293, 3265, 3305, 3000, 3381, 3287, 3310

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce