The Senior
Publication Days
Monthly Print Audience
Monthly Digital Audience
Monthly Page Views
The Senior has been a trusted source of information for people aged over 50 since 1978.
If there’s something seniors need to know, they’ll find it in The Senior. Whether it’s government legislation, financial matters, health, lifestyle or travel, we ensure our readers receive the latest up-to-date information – in print and online.
The Senior is a free monthly publication distributed Australia-wide, with separate NSW/ACT, Vic, Qld, SA, WA and Tas state editions.
We know what makes Boomers and Seniors tick. So let us create a strategy for your brand that works for mature consumers and delivers results.
Distributions Areas
Print Audience
631,861
Digital Audience
26,606
118,515
4.5
SOURCE: Roy Morgan Live Audiences, Dec 23.
Gender
43%
57%
SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience
Age
12%
10%
26%
50%
SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience
Audience Type
46%
16%
15%
8%
33%
8%
85%
10%
12%
49%
SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience
Material Delivery
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