THE SCONE ADVOCATE OVERVIEW

2,500 Average Issue Readership – Print

sconeadvocate.com.au

Publication Day: Thursday

Scone Advocate-Map

The Scone Advocate provides depth and spread of local news coverage in its pages. Its close involvement with its community is reflected in its high penetration rate in Scone and surrounding communities.

The Upper Hunter Shire is a conservative, rural area with a steady population rise. Its economy is diverse and therefore not reliant on one industry. It is a major cattle producing area which supports a sale yard and an abattoir. It is also a major horse breeding area and is renowned as Australia’s Horse Capital supported by the development of a world-class racecourse, TAFE college specialising in equine studies and an equine research centre.

The Shire is not affected physically by coal-mining but much of its population benefits from the nearby coal industry and power stations for employment.

Scone and surrounding communities in the Upper Hunter Shire have excellent

schools, sport and recreation, aged and health facilities. The area is becoming more and more popular with urban people who are attracted to the rural environment and lifestyle of Scone, just a few hours from Sydney.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

Print readership

  • Average Issue Readership
    2,500

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    10,438
  • Page Views
    28,909
  • Time Per Person (hh:mm:ss)
    0:01:28

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    2,459
  • Page Views
    8,336
  • Time Per Person (hh:mm:ss)
    0:02:42

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    7,218
  • Page Views
    16,089
  • Time Per Person (hh:mm:ss)
    0:00:58

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    1,200
  • Page Views
    4,484
  • Time Per Person (hh:mm:ss)
    0:01:22

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

The Scone Advocate EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$83.08$91.38
Display Module Colour (+25%)$103.85$114.23

The Scone Advocate Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$10.42$11.46
CCM Colour (+25%)$13.03$14.33
Positions Vacant CCM Mono$12.32$13.55
Positions Vacant CCM Colour (+25%)$15.40$16.94
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE SCONE ADVOCATEDEADLINE
Publication DayThursday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material10am 1 working day prior
CLASSIFIED Classified Booking & Material Deadline5pm 2 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Thursday1,200
Delivery AddressFairfax Media Print and Logistics
64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Scone, Aberdeen, Belltrees, Blandford, Bunnan, Dangarfield, Ellerston, Green Creek, Gundy, Kars Springs, Little Jacks Creek, Merriwa, Moonan Flat, Murrurundi, Parkville, Timor, Upper Rouchel, Willow Tree, Willow Tree, Wingen

 

POSTCODES IN DISTRIBUTION AREA
2339, 2338, 2329, 2336, 2337, 2333

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds