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THE MAITLAND MERCURY OVERVIEW

6,721 Average Issue Readership – Print

maitlandmercury.com.au

Publication Days: Monday, Wednesday, Friday

The Maitland Mercury_Map

The Maitland Mercury has been part of the Maitland community and Lower Hunter region since 1843. It is the second-oldest newspaper in NSW, outside the Sydney Morning Herald, and the oldest regional newspaper on the mainland.

The Mercury’s team, which includes award-winning writers and photographers, has launched itself into the digital space and in 2015 won the coveted Pacific Area Newspapers Association Best News Website award, with online year-on-year growth of more than 102 per cent.

The team also took out all five major categories at the 2015 NSW Country Press Awards, including the prized E C Sommerlad Memorial Award for Journalism.

The Maitland Mercury is a dynamic and vibrant media operation committed to

delivering news, information and entertainment across multiple platforms – in print, online, and throughout social media.

The Maitland Mercury includes Domain, the Lower Hunter’s No. 1 real estate and property supplement; Hunter Valley & North Coast Town & Country, a fortnightly round-up of rural news; a daily TV guide; reader giveaways; lifestyle and entertainment liftouts; classifieds and, of course, the latest in local news and sport coverage.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

Print readership

  • Average Issue Readership
    6,721

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    83,464
  • Page Views
    243,512
  • Time Per Person (hh:mm:ss)
    0:01:52

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    15,452
  • Page Views
    58,565
  • Time Per Person (hh:mm:ss)
    0:04:08

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    62,639
  • Page Views
    151,016
  • Time Per Person (hh:mm:ss)
    0:01:12

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    9,174
  • Page Views
    33,890
  • Time Per Person (hh:mm:ss)
    0:01:52

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

The Maitland Mercury EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$97.92$126.87
Display Module Colour (+25%)$144.17$158.58

The Maitland Mercury Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$15.47$17.02
CCM Colour (+25%)$19.34$21.27
Positions Vacant CCM Mono$18.47$20.32
Positions Vacant CCM Colour (+25%)$23.09$25.40
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE MAITLAND MERCURYDEADLINE
Publication DaysMonday, Wednesday, Friday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material1pm 1 working day prior
CLASSIFIED Booking & Cancellation5pm 2 working day prior
CLASSIFIED Complete Supplied Material1pm 1 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday2,100
Wednesday2,100
Friday2,800
Delivery AddressInserts Receiving
Fairfax Media Print & Logistics
159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Maitland, Aberglasslyn, Ashtonfield, Beresfield, Bolwarra, Branxton, Clarence Town, East Gresford, East Maitland, Gillieston Heights, Green Hills, Greta, Hinton, Kurri Kurri, Largs, Lochinvar, Lorn, Metford, Morpeth, Morpeth, Nelsons Plains, Paterson, Rosebrook, Rutherford, Seaham, Telarah, Tenambit, Vacy  

 

POSTCODES IN DISTRIBUTION AREA
2311, 2421, 2334, 2420, 2335, 2326, 2327, 2321, 2300, 2282, 2322, 2324, 2323, 2325, 2320

 

GET IN TOUCH

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Executive Editor
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+61 (2) 6280 2203 Email ACM Editorial – James Joyce