THE MAITLAND MERCURY OVERVIEW

maitlandmercury.com.au

Publication Days: Friday

5,372 
Ave Issue Readership
5,372 Ave Monthly Readership
57,333 Total Monthly Audience - digital

The Maitland Mercury_Map

The Maitland Mercury has been part of the Maitland community and Lower Hunter region since 1843. It is the second-oldest newspaper in NSW, outside the Sydney Morning Herald, and the oldest regional newspaper on the mainland.

The Mercury’s team, which includes award-winning writers and photographers, has launched itself into the digital space and in 2015 won the coveted Pacific Area Newspapers Association Best News Website award, with online year-on-year growth of more than 102 per cent.

The team also took out all five major categories at the 2015 NSW Country Press Awards, including the prized E C Sommerlad Memorial Award for Journalism.

The Maitland Mercury is a dynamic and vibrant media operation committed to

delivering news, information and entertainment across multiple platforms – in print, online, and throughout social media.

The Maitland Mercury includes Real Estate View, the Lower Hunter’s No. 1 real estate and property supplement; Hunter Valley & North Coast Town & Country, a fortnightly round-up of rural news; a daily TV guide; reader giveaways; lifestyle and entertainment liftouts; classifieds and, of course, the latest in local news and sport coverage.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

 

AUDIENCE

Print Audience

PER ISSUETOTAL MONTHLY
5,3725,372

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
57,333150,4160:02:06

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

MaleFemale
66.5733.43

Age

14 to 2930 to 4445 to 6465 Plus
13.4523.194518.36

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
17.8232.7218.2212.3418.9

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
11.331.1718.5724.28

Lifestage

ParentNot ParentRetiredWorking
59.7839.979.5869.92

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
19.6411.658.956.646.23.669.69

Source: emmaâ„¢ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020

 

RATES

The Maitland Mercury EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$97.92$126.87
Display Module Colour (+25%)$144.17$158.58

The Maitland Mercury Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$15.47$17.02
CCM Colour (+25%)$19.34$21.27
Positions Vacant CCM Mono$18.47$20.32
Positions Vacant CCM Colour (+25%)$23.09$25.40
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE MAITLAND MERCURYDEADLINE
Publication DayFriday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working day prior
CLASSIFIED Booking & Cancellation3pm 3 working day prior
CLASSIFIED Complete Supplied Material2pm 2 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday2,100
Wednesday2,100
Friday2,800
Delivery AddressInserts Receiving
Fairfax Media Print & Logistics
159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Maitland, Aberglasslyn, Ashtonfield, Beresfield, Bolwarra, Branxton, Clarence Town, East Gresford, East Maitland, Gillieston Heights, Green Hills, Greta, Hinton, Kurri Kurri, Largs, Lochinvar, Lorn, Metford, Morpeth, Morpeth, Nelsons Plains, Paterson, Rosebrook, Rutherford, Seaham, Telarah, Tenambit, Vacy  

 

POSTCODES IN DISTRIBUTION AREA
2311, 2421, 2334, 2420, 2335, 2326, 2327, 2321, 2300, 2282, 2322, 2324, 2323, 2325, 2320

 

GET IN TOUCH

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Executive Editor
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+61 (2) 6280 2203 Email ACM Editorial – James Joyce