BRAND OVERVIEW

227,664 Total Monthly Readership – Combined Print & Digital

89% reach to NSW farmers every week

theland.com.au

Publication Day: Thursday

Acknowledged as Australia’s leading rural weekly newspaper, and one of the world’s great farming publications, The Land has achieved prime position with New South Wales farmers since its launch in 1911. It has become the standard of excellence for all other publications due to its blend of on-farm material, market reporting, analysis and hard-hitting comments.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending Jan 2019.

Source: QARS 2017 (Quantitative Agricultural Readership Survey) – average readers per issue.

Print readership

  • Average Issue Readership
    82,465

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    163,912
  • Page Views
    437,699
  • Time Per Person (hh:mm:ss)
    0:02:53

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    45,621
  • Page Views
    149,687
  • Time Per Person (hh:mm:ss)
    0:05:51

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    103,879
  • Page Views
    228,891
  • Time Per Person (hh:mm:ss)
    0:01:36

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    21,320
  • Page Views
    59,080
  • Time Per Person (hh:mm:ss)
    0:01:48

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.


RATES

The Land EGN Rates

Section: PrintRate ex GSTRate inc GST
Display EGN, per module†$243.00$267.30

The Land Classified Rates

SECTIONRATE EX GSTRATE INCL GST
CCM Mono†$24.50$26.95
Property CCM Mono$19.45$21.40
Property Full Colour Loading$330.00$363.00
Stock & Clearing Sales CCM Mono$18.10$19.91
Stock & Clearing Sales Full Colour Loading$330.00$363.00

For digital advertising opportunities and rates download our Agricultural Digital Advertising Rates

† Display EGN includes colour
*Digital rates are based on a 20% Share of voice (SOV) for a 1 week appearance (Monday to Sunday)
Classified rates are per column cm (CCM)
† Sliding Scale Rates apply for Colour Classifieds. Please contact your Account Manager
Property and Stock & Clearing Sales are now 8 Columns

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

DEADLINES

Section: PrintDeadline
Booking9am Wednesday 8 days prior to publication
Cancellation5pm Wednesday 8 days prior to publication
Supplied Material5pm Thursday prior to publication

Section: Clearing Sales, Stock & PropertyDeadline
Property10am Friday
Stock & Clearing Sales3pm Friday

Section: DigitalDeadline
Booking3pm Monday week prior to live date
Cancellation4pm Tuesday week prior to live date
Material: Gutters & Superking Gutters5 working days prior to live date
Material: Other digital display ads3 working days prior to live date

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Thursday44,000
Booking Deadline3pm Thursday 2 weeks prior
Insert Delivery Deadline3pm Thursday 1 week prior
Rate per 1,000Up to 4 pages $220, 4 to 8 pages $240, 9 to 15 pages $260
16 to 20 pages $280, 21 to 32 pages $300, Over 36+ pages POA. All prices ex GST
Delivery AddressFairfax Media Print and Logistics North Richmond
159 Bells Line of Road, NORTH RICHMOND NSW 2754

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

Please ensure your inserts have the correct pallet tag attached for delivery

Due to the number of inserts processed at North Richmond all inserts must carry the correct pallet tag or the delivery will be rejected from the site. Once the print site has been notified of your booking you will receive a booking number and pallet tag from site. If you have not received your pallet tag please contact Joanne Whittingham on (02) 4570 4864 or joanne.whittingham@fairfaxmedia.com.au

All commercial insert bookings should be booked at least 2 weeks prior to your publication date. Inserts will need to arrive at our site no later than 5 working days prior to your print date.  Any late inserts or inserts which are not booked in cannot be guaranteed insertion into your products.

North Richmond insert capacity has a maximum of 48 pages for all inserts in an issue.

 

GET IN TOUCH

Susan Reid
National Sales Manager
ACM – Agricultural Media
+61 466 422 993 Email Susan Reid
NSW – John Mac Cabe
National Account Manager
Australian Community Media - National Sales
+61 467 734 831 Email NSW – John Mac Cabe
VIC – Adam Fletcher
National Account Manager
ACM – Agricultural Media
+61 408 462 680 Email VIC – Adam Fletcher
VIC – Rachel Batt
National Account Manager
ACM – Agricultural Media
+61 417 466 265 Email VIC – Rachel Batt
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald

Gail Fowler
Channel Manager, Stock & Property
Australian Community Media
+61 475 989 725 Email Gail Fowler
Linda Paterson
Sales Representative - National Stock & Property (NSW)
Australian Community Media
+61 427 715 833 Email Linda Paterson
Cathy White
Sales Representative - National Stock & Property (NSW)
Australian Community Media
+61 429 044 812 Email Cathy White
Viki Thomas
Sales Representative - National Stock & Property (NSW)
Australian Community Media
+61 447 769 490 Email Viki Thomas
National Stock, Property & Clearing Sales (NSW)
The Land
Australian Community Media
1800 812 962 Email National Stock, Property & Clearing Sales (NSW)