76,405 Ave Issue Readership – Print
208,729 Monthly Readership – Print
184,068 Monthly Audience – Digital

Reaching 87% of NSW producers every month

Publication Day: Thursday

Acknowledged as Australia’s leading rural weekly newspaper, and one of the world’s great farming publications, The Land has achieved prime position with New South Wales farmers since its launch in 1911. It has become the standard of excellence for all other publications due to its blend of on-farm material, market reporting, analysis and hard-hitting comments.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending December 2020.

Source: QARS 2019 (Quantitative Agricultural Readership Survey of broadacre farm owner/managers)


Print Audience


Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending March 2021.

Digital Audience


Source: Nielsen Digital Media Ratings, Monthly Tagged, August 21, P2+, Digital C/M, Text, UA, PV, Time per Person


The Land EGN Rates

Section: PrintRate ex GSTRate inc GST
Display EGN, per module†$243.00$267.30

The Land Digital Rates

Section: DigitalRate ex GSTRate inc GST
Display AdvertisingFrom $40.00 CPMFrom $44.00 CPM

Ag Media & Events, your one stop Agricultural Digital Marketing experts:
Extensive Rich Media offerings, Roadblocks/Buyouts, Digital Marketing Services and Off-Network Targeted Display are also available. Speak to one of our dynamic team members today.


The Land Classified Rates

CCM Mono†$24.50$26.95
Property CCM Mono$19.45$21.40
Property Full Colour Loading$330.00$363.00
Stock & Clearing Sales CCM Mono$18.10$19.91
Stock & Clearing Sales Full Colour Loading$330.00$363.00



Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.



Section: PrintDeadline
Booking4pm 4 days working days prior
Cancellation4pm 4 days working days prior
Supplied Material2pm 3 days working days prior

Section: Clearing Sales, Stock & PropertyDeadline
Property10am Friday
Stock & Clearing Sales3pm Friday

Section: DigitalDeadline
Booking3pm Monday week prior to live date
Cancellation4pm Tuesday week prior to live date
Material: Gutters & Superking Gutters5 working days prior to live date
Material: Other digital display ads3 working days prior to live date


Booking Deadline3pm Thursday 2 weeks prior
Delivery AddressNews Limited Chullora, ATT: Publishing Manager
Cnr 2 Muir Road & Hume Highway, CHULLORA NSW 2190
(02) 9288 1704
Insert Delivery Deadline3pm Thursday 1 week prior
Rate per 1,000Up to 4 pages A4 80gsm: $270 per insert plus GST
4-8 pages A4 80gsm: $300 per insert plus GST
8-12 pages A4 80gsm: $360 per insert plus GST
More than 12 pages A4 80gsm: POA (Min. charge $400 plus GST)

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.


Please ensure your inserts have the correct pallet tag attached for delivery

Due to the number of inserts processed at North Richmond all inserts must carry the correct pallet tag or the delivery will be rejected from the site. Once the print site has been notified of your booking you will receive a booking number and pallet tag from site. If you have not received your pallet tag please contact Shane Scotland at 

All commercial insert bookings should be booked at least 2 weeks prior to your publication date. Inserts will need to arrive at our site no later than 5 working days prior to your print date.  Any late inserts or inserts which are not booked in cannot be guaranteed insertion into your products.

North Richmond insert capacity has a maximum of 48 pages for all inserts in an issue.



Matt De La Hunty
Ag Media Commercial Manager, NSW
0417 678 840