Reaching 87% of NSW producers every month

Publication Day: Thursday

Acknowledged as Australia’s leading rural weekly newspaper, and one of the world’s great farming publications, The Land has achieved prime position with New South Wales farmers since its launch in 1911. It has become the standard of excellence for all other publications due to its blend of on-farm material, market reporting, analysis and hard-hitting comments.

This publication uses a T84 Modular layout.

Contact your ACM representative for rates.

Source: QARS 2019 (Quantitative Agricultural Readership Survey of broadacre farm owner/managers)



Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.



Publication DayThursday
EGN Booking & Cancellation10am 4 working days prior
EGN Complete Supplied Material3pm 2 working days prior

Section: Clearing Sales, Stock & PropertyDeadline
Property10am Friday
Stock & Clearing Sales3pm Friday

Section: DigitalDeadline
Booking3pm Monday week prior to live date
Cancellation4pm Tuesday week prior to live date
Material: Gutters & Superking Gutters5 working days prior to live date
Material: Other digital display ads3 working days prior to live date


Booking Deadline3pm Thursday 2 weeks prior
Delivery AddressNews Limited Chullora, ATT: Publishing Manager
Cnr 2 Muir Road & Hume Highway, CHULLORA NSW 2190
(02) 9288 1704
Insert Delivery Deadline3pm Thursday 1 week prior
Rate per 1,000Up to 4 pages A4 80gsm: $285 per insert plus GST
4-8 pages A4 80gsm: $315 per insert plus GST
8-12 pages A4 80gsm: $380 per insert plus GST
More than 12 pages A4 80gsm: POA (Min. charge $420 plus GST)

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

Please ensure your inserts have the correct pallet tag attached for delivery

Due to the number of inserts processed at North Richmond all inserts must carry the correct pallet tag or the delivery will be rejected from the site. Once the print site has been notified of your booking you will receive a booking number and pallet tag from site. If you have not received your pallet tag please contact Shane Scotland at

All commercial insert bookings should be booked at least 2 weeks prior to your publication date. Inserts will need to arrive at our site no later than 5 working days prior to your print date.  Any late inserts or inserts which are not booked in cannot be guaranteed insertion into your products.

North Richmond insert capacity has a maximum of 48 pages for all inserts in an issue.



Martin Russell
National Sales NSW Agriculture
0436 299 847


Michelle Brooks
Digital Marketing Specialist - Agriculture
0418 658 331

Adam Fletcher
National Account Manager, VIC
0408 462 680


Matt De La Hunty
Ag Media Commercial Manager, NSW
0417 678 840