1. The Land
Publication Days
- thu
Weekly Print Audience
Monthly Digital Audience
The Land is the leading rural newspaper in NSW, affectionately known by its readers as “The Bible of the Bush”.Now more than 110 years young, this masthead has adapted with the times to service its readers’ changing needs in agricultural science and technology and government policy, to the latest in farming practices and trends.The Land is also now a leader in the agricultural digital media space, bringing its readers the news they need as it happens.We are passionate about ensuring rural issues are heard and that our relationships with readers and advertisers are nurtured. Our team is embedded in rural locations across NSW making them highly accountable to their audience.The Land plays an important role for agricultural groups wishing to get their message out there, as well as to industry and political leaders, whilst also providing a space where readers can be informed and discuss and debate the issues important to them, their businesses, communities and families.The Land is a news masthead (in print and digital), trade journal, community meeting place and newsletter all in one.
Print Audience
137,591
137,591
274,667
SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+
Digital Audience
21,285
112,288
5.3
SOURCE: Roy Morgan Live Audiences, Dec 23.
Gender
60%
40%
SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience
Age
33%
25%
19%
19%
SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience
Audience Type
24%
25%
30%
17%
44%
16%
78%
14%
20%
46%
SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience
Material Delivery
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