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THE EXAMINER OVERVIEW

230,771 Total Monthly Readership – Combined Print & Digital

examiner.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday

The Examiner (Launceston) Map

The Examiner is one of the state’s most iconic brands having serviced the area since 1842. The oldest newspaper in the state, and the third oldest in the country, we have a proud history of being the trusted voice of the community.

Our loyal readers look to The Examiner to provide high quality news coverage seven days a week and our print readership remains strong while our digital readership grows. As the most trusted source of news for many northern and north west Tasmanians, our focus remains firmly on our readers and our community.

The Examiner’s reach is unrivaled by any other media organisation in our market. With a large and growing suite of print and digital marketing services, you can trust The Examiner to bring your voice to our audience.

Tasmania’s second largest city, Launceston, is called the ‘Garden City’ due to its many parklands. It has the charm and pace of a regional centre

but with the facilities of a larger city. One of Tasmania’s significant wine-producing regions is emerging to the south of the city. Key industries are education and training, manufacturing, accommodation and food production – reflecting the importance of the tourism industry and public service.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
40.3% Male
59.7% Female
Age
  • 11% 14 to 29
  • 15% 30 to 44
  • 32% 45 to 64
  • 43% 65 Plus
Social Grade
  • 14% Social Grade A
  • 14.8% Social Grade B
  • 17.3% Social Grade C1
  • 21.3% Social Grade C2
  • 32.6% Social Grade DE
Income
  • 29.1% Less than $40,000 per year
  • 25.5% $40,000-$79,999 per year
  • 12.2% $80,000-$119,999 per year
  • 11.4% $120,000 or more per year
Lifestage
55.4% Parent
43.1% Not Parent
35.1% Retired
40.8% Working
Occupation
  • 3.7% Managers
  • 12.2% Professional
  • 3.8% Trades
  • 6.6% Community Services
  • 6.4% Administrative
  • 4% Sales
  • 0.7% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    41,035
  • Saturday
    40,655
  • Sunday
    35,268

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    207,257
  • Page Views
    927,213
  • Time Per Person (hh:mm:ss)
    0:03:14

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    49,613
  • Page Views
    285,863
  • Time Per Person (hh:mm:ss)
    0:07:17

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    142,896
  • Page Views
    484,251
  • Time Per Person (hh:mm:ss)
    0:01:39

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    29,674
  • Page Views
    156,966
  • Time Per Person (hh:mm:ss)
    0:02:30

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

The Examiner EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$162.97$179.27
Display Module Colour (+25%)$203.71$224.08

The Examiner Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Colour$23.69$26.06
Positions Vacant CCM Colour$23.69$26.06
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 

The Examiner EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
EGN/Display Module Mono$184.82$203.30
EGN/Display Module inc Colour (+25%)$231.03$254.13

The Examiner Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Colour$26.85$29.53
Positions Vacant CCM Colour$26.85$29.53
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 

The Examiner EGN Rates Sun

EGN RATES SUNDAYRATE EX GSTRATE INCL GST
Display Module Mono$178.33$196.17
Display Module Colour (+25%)$222.92$245.21

The Examiner Classified Rates Sun

CLASSIFIED RATES SUNDAYRATE EX GSTRATE INCL GST
CCM Colour$25.65$28.22
Positions Vacant CCM Colour$25.65$28.22
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE EXAMINERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation2pm 3 working days prior
EGN Complete Supplied Material1pm 1 working day prior
CLASSIFIED Booking & Material Deadline5pm 1 working day prior

THE EXAMINER DOMAIN (4 page Gloss Cover)DEADLINE
Publication DayThursday
Display Booking Deadline (Cover)1pm 7 working days prior
Complete Material Deadline (Cover)3pm 4 working days prior
Display Booking Deadline (excluding Cover)10am 3 working days prior
Complete Material Deadline (excluding Cover)4pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday16,900
Tuesday15,600
Wednesday16,200
Thursday17,600
Friday16,400
Saturday19,500
Sunday20,000
Delivery AddressLaunceston Print Centre
235 George Town Road, ROCHERLEA TAS 7248
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Launceston, Badger Head, Bangor, Beechford, Bell Bay, Bellingham, Bicheno, Blackwall, Branxholm, Breadalbane, Bridgenorth, Burnie, Deloraine, Devonport, Gravelly Beach, Hadspen, Hagley, Invermay, Kings Meadows, Lilydale, Myrtle Bank, Queenstown, Rosebery, Scottsdale, St Helens, St Marys, Stanley, Strahan, Ulverstone

 

POSTCODES IN DISTRIBUTION AREA
7261, 7265, 7213, 7211, 7209, 7259, 7254, 7331, 7276, 7468, 7214, 7264, 7292, 7255, 7263, 7291, 7470, 7026, 7469, 7267, 7258, 7210, 7268, 7305, 7256, 7262, 7302, 7025, 7212, 7467, 7120, 7290, 7252, 7303, 7016, 7275, 7300, 7172, 7260, 7190, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7277, 7304, 7316, 7330, 7052, 7325, 7307, 7015, 7140, 7050, 7008, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250, 7448, 7220

 

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds