THE EXAMINER OVERVIEW

examiner.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday

47,243M-F Ave Issue Readership – Print
38,689Sat Ave Issue Readership – Print
364,071Total Monthly Readership - Print & Digital

The Examiner (Launceston) Map

The Examiner is one of the state’s most iconic brands having serviced the area since 1842. The oldest newspaper in the state, and the third oldest in the country, we have a proud history of being the trusted voice of the community.

Our loyal readers look to The Examiner to provide high quality news coverage seven days a week and our print readership remains strong while our digital readership grows. As the most trusted source of news for many northern and north west Tasmanians, our focus remains firmly on our readers and our community.

The Examiner’s reach is unrivaled by any other media organisation in our market. With a large and growing suite of print and digital marketing services, you can trust The Examiner to bring your voice to our audience.

Tasmania’s second largest city, Launceston, is called the ‘Garden City’ due to its many parklands. It has the charm and pace of a regional centre

but with the facilities of a larger city. One of Tasmania’s significant wine-producing regions is emerging to the south of the city. Key industries are education and training, manufacturing, accommodation and food production – reflecting the importance of the tourism industry and public service.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending December 2020 | Nielsen Digital Ratings Monthly December 2020.

AUDIENCE

Print Audience

MON - FRI AVE ISSUE READERSHIPSAT AVE ISSUE READERSHIP SUN AVE ISSUE READERSHIPMONTHLY READERSHIP
47,24338,68925,538105,349

 

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending March 2021.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
213,371986,0600:04:06

Source: Nielsen Digital Content Ratings, Monthly Tagged, December 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

Male Female
55.1944.81

Age

14 to 2930 to 4445 to 6465 Plus
21.1415.5539.0824.23

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
13.4520.5724.3519.2522.38

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
23.5722.9814.0714.59

Lifestage

ParentNot ParentRetiredWorking
49.7149.0721.1760.73

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
8.9810.147.837.878.972.3510.45

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

RATES

The Examiner (Launceston) EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$162.97$179.27
Display Module Colour (+25%)$203.71$224.08

The Examiner (Launceston) Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Colour$23.69$26.06
Positions Vacant CCM Colour$23.69$26.06
Adzuna.com.au lift rates*$30.00$33.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 

The Examiner (Launceston) EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
EGN/Display Module Mono$184.82$203.30
EGN/Display Module inc Colour (+25%)$231.03$254.13

The Examiner (Launceston) Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Colour$26.85$29.53
Positions Vacant CCM Colour$26.85$29.53
Adzuna.com.au lift rates*$30.00$33.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 

The Examiner (Launceston) EGN Rates Sun

EGN RATES SUNDAYRATE EX GSTRATE INCL GST
Display Module Mono$178.33$196.17
Display Module Colour (+25%)$222.92$245.21

The Examiner (Launceston) Classified Rates Sun

CLASSIFIED RATES SUNDAYRATE EX GSTRATE INCL GST
CCM Colour$25.65$28.22
Positions Vacant CCM Colour$25.65$28.22
Adzuna.com.au lift rates*$30.00$33.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE EXAMINERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline5pm 1 working day prior

THE EXAMINER REAL ESTATE VIEW (4 page Gloss Cover)DEADLINE
Publication DayThursday
Display Booking Deadline (Cover)1pm 7 working days prior
Complete Material Deadline (Cover)3pm 4 working days prior
Display Booking Deadline (excluding Cover)10am 3 working days prior
Complete Material Deadline (excluding Cover)4pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday13,000
Tuesday13,000
Wednesday13,000
Thursday14,500
Friday15,500
Saturday16,000
Sunday14,500
Delivery AddressExaminer Print Centre
235 George Town Road, ROCHERLEA TAS 7248
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Launceston, Badger Head, Bangor, Beechford, Bell Bay, Bellingham, Bicheno, Blackwall, Branxholm, Breadalbane, Bridgenorth, Burnie, Deloraine, Devonport, Gravelly Beach, Hadspen, Hagley, Invermay, Kings Meadows, Lilydale, Myrtle Bank, Queenstown, Rosebery, Scottsdale, St Helens, St Marys, Stanley, Strahan, Ulverstone

 

POSTCODES IN DISTRIBUTION AREA
7261, 7265, 7213, 7211, 7209, 7259, 7254, 7331, 7276, 7468, 7214, 7264, 7292, 7255, 7263, 7291, 7470, 7026, 7469, 7267, 7258, 7210, 7268, 7305, 7256, 7262, 7302, 7025, 7212, 7467, 7120, 7290, 7252, 7303, 7016, 7275, 7300, 7172, 7260, 7190, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7277, 7304, 7316, 7330, 7052, 7325, 7307, 7015, 7140, 7050, 7008, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250, 7448, 7220

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce