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THE EXAMINER OVERVIEW
Publication Days:Â Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday
The Examiner is one of the state’s most iconic brands having serviced the area since 1842. The oldest newspaper in the state, and the third oldest in the country, we have a proud history of being the trusted voice of the community.
Our loyal readers look to The Examiner to provide high quality news coverage seven days a week and our print readership remains strong while our digital readership grows. As the most trusted source of news for many northern and north west Tasmanians, our focus remains firmly on our readers and our community.
The Examiner’s reach is unrivaled by any other media organisation in our market. With a large and growing suite of print and digital marketing services, you can trust The Examiner to bring your voice to our audience.
Tasmania’s second largest city, Launceston, is called the ‘Garden City’ due to its many parklands. It has the charm and pace of a regional centre
but with the facilities of a larger city. One of Tasmania’s significant wine-producing regions is emerging to the south of the city. Key industries are education and training, manufacturing, accommodation and food production – reflecting the importance of the tourism industry and public service.
This publication uses a T84 Modular layout.
AUDIENCE
Print Audience
MON - FRI AVE ISSUE READERSHIP | SAT AVE ISSUE READERSHIP | SUN AVE ISSUE READERSHIP | WEEKLY PRINT READERSHIP |
---|---|---|---|
27,890 | 31,409 | 26,399 | 53,911 |
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Source: Roy Morgan Single Source, Jan 2021 - Dec 2021, P14+
ÂDigital Audience
UNIQUE AUDIENCE | PAGE VIEWS | AVE TIME SPENT (HH:MM:SS) |
---|---|---|
447,738 | 1,726,052 | 00:03:15 |
Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.
DEMOGRAPHICS
Gender
Male | Female |
---|---|
55.19 | 44.81 |
Age
14 to 29 | 30 to 44 | 45 to 64 | 65 Plus |
---|---|---|---|
21.14 | 15.55 | 39.08 | 24.23 |
Social Grade
Social Grade A | Social Grade B | Social Grade C1 | Social Grade C2 | Social Grade DE |
---|---|---|---|---|
13.45 | 20.57 | 24.35 | 19.25 | 22.38 |
Income
Less than $40,000 per year | $40,000-$79,999 per year | $80,000-$119,999 per year | $120,000 or more per year |
---|---|---|---|
23.57 | 22.98 | 14.07 | 14.59 |
Lifestage
Parent | Not Parent | Retired | Working |
---|---|---|---|
49.71 | 49.07 | 21.17 | 60.73 |
Occupation
Managers | Professional | Trades | Community Services | Administrative | Sales | Machinery Operator & Driver |
---|---|---|---|---|---|---|
8.98 | 10.14 | 7.83 | 7.87 | 8.97 | 2.35 | 10.45 |
MATERIAL DELIVERY
Print Advertising: Supplying your PDF Â
ACM AdDrop
The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
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DEADLINES
THE EXAMINER | DEADLINE |
---|---|
Publication Day | Monday, Tuesday, Wednesday, Thursday, Friday, Saturday |
EGN (M-Sat) Booking & Cancellation | 3pm 3 working days prior |
EGN (Sun) Booking & Cancellation | 2pm 3 working days prior |
EGN Complete Supplied Material | 1pm 1 working day prior |
CLASSIFIED Booking & Material Deadline | 5pm 1 working day prior |
THE EXAMINER REAL ESTATE VIEW (4 page Gloss Cover) | DEADLINE |
---|---|
Publication Day | Thursday |
Display Booking Deadline | 11am Monday |
Complete Material Deadline | 11am Tuesday |
All deadlines are in local time. Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Monday | 13,000 | |
Tuesday | 13,000 | |
Wednesday | 13,000 | |
Thursday | 14,500 | |
Friday | 15,500 | |
Saturday | 16,000 | |
Sunday | 14,500 | |
Delivery Address | Examiner Print Centre 235 George Town Road, ROCHERLEA TAS 7248 |
|
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST. |
Check the Insert Specifications page for all requirements before supplying inserts.
Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
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MAJOR TOWNS IN DISTRIBUTION AREA
Launceston, Badger Head, Bangor, Beechford, Bell Bay, Bellingham, Bicheno, Blackwall, Branxholm, Breadalbane, Bridgenorth, Burnie, Deloraine, Devonport, Gravelly Beach, Hadspen, Hagley, Invermay, Kings Meadows, Lilydale, Myrtle Bank, Queenstown, Rosebery, Scottsdale, St Helens, St Marys, Stanley, Strahan, Ulverstone
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POSTCODES IN DISTRIBUTION AREA
7261, 7265, 7213, 7211, 7209, 7259, 7254, 7331, 7276, 7468, 7214, 7264, 7292, 7255, 7263, 7291, 7470, 7026, 7469, 7267, 7258, 7210, 7268, 7305, 7256, 7262, 7302, 7025, 7212, 7467, 7120, 7290, 7252, 7303, 7016, 7275, 7300, 7172, 7260, 7190, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7277, 7304, 7316, 7330, 7052, 7325, 7307, 7015, 7140, 7050, 7008, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250, 7448, 7220
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