THE COURIER OVERVIEW

thecourier.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

22,475M-F Ave Issue Readership – Print
29,920Sat Ave Issue Readership – Print
269,717Total Monthly Readership – Print & Digital

The Courier (Ballarat) Map

The Courier is published Monday to Saturday. The Courier has a profile in the Ballarat market that is second to none. It is the dominant medium that sets the news agenda and enjoys extremely high readership – a significantly higher penetration than metropolitan newspapers and any other media.

Ballarat has a strong industrial presence due to large organisations such as Bendix Mintex, McCains, Sunicrust and Mars. The State Data Centre and the Technology Centre contribute to a growing emphasis on advancing technology. Commercial change and development in shopping centres is leading extensive growth in the region. Victoria’s State Revenue Office is now based in Ballarat as is the regional headquarters of Ambulance Victoria.

The rural community plays an important role in the Ballarat region. The rich soil supports potato growing and pasture grasses. Sheep, cattle and specialty farming such as deer are becoming more dominant.

Ballarat has established quality education institutions and a growing tertiary education sector. Ballarat Clarendon College, Ballarat Grammar, St Patrick’s College and Ballarat High School provide wide support to students from outlying area. The long established School of Mines (now part of Ballarat University) provides a variety of subject choices and works closely with all of Ballarat’s education institutions. The University of Ballarat is a thriving institution with excellent curriculum, services and a growing attendance of local and international students. The Australian Catholic University, Aquinas Campus, provides excellent specialist education in both nursing and teaching.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending December 2020 | Nielsen Digital Ratings Monthly December 2020.

AUDIENCE

Print Audience

MON - FRI AVE ISSUE READERSHIPSAT AVE ISSUE READERSHIPMONTHLY READERSHIP
22,47529,92060,307

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending March 2021.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
244,1421,115,14300:04:01

 

Source: Nielsen Digital Media Ratings, Monthly Tagged, July 21, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

MaleFemale
46.953.1

Age

14 to 2930 to 4445 to 6465 Plus
16.4917.0725.4341.01

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
12.6528.5423.1120.315.4

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
36.4920.419.448.02

Lifestage

ParentNot ParentRetiredWorking
53.0243.6441.8638.96

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
8.6210.071.14.085.143.440

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE COURIERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE COURIER REAL ESTATE VIEWDEADLINE
Publication DaySaturday
Display Booking Deadline12 noon Wednesday prior
Complete Material Deadline5pm Wednesday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday6,500
Tuesday6,100
Wednesday6,800
Thursday6,600
Friday7,500
Saturday13,700
Delivery AddressPublishing Manager, Herald & Weekly Times
Westgate Park, 127 Todd Road, PORT MELBOURNE VIC 3207
T: (03) 9292 3444
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Ballarat, Ararat, Avoca, Bacchus Marsh, Ballan, Beaufort, Bungaree, Buninyong, Burrumbeet, Clunes, Creswick, Daylesford, Derrinallum, Lake Bolac, Linton, Lismore, Maryborough, Meredith, Mt Helen, Sebastopol, Skipton, Streatham, Trentham, Waubra, Wendouree

 

POSTCODES IN DISTRIBUTION AREA
3468, 3475, 3378, 3330, 3334, 3325, 3324, 3379, 3333, 3360, 3361, 3384, 3232, 3345, 3462, 3464, 3467, 3321, 3371, 3370, 3328, 3480, 3341, 3373, 3458, 3233, 3230, 3460, 3342, 3478, 3363, 3463, 3357, 3225, 3461, 3260, 3331, 3227, 3380, 3450, 3351, 3223, 3465, 3377, 3300, 3356, 3224, 3250, 3355, 3218, 3222, 3226, 3400, 3352, 3228, 3220, 3340, 3219, 3192, 3214, 3280, 3337, 3000, 3350, 3216

 

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