THE CANBERRA TIMES

843,348 Total Monthly Readership – Combined Print & Digital

canberratimes.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday

Canberrans consider their city one of Australia’s best-kept secrets – worldly, smart and changing fast. Just as it’s reported in The Canberra Times

For 90 years and counting The Canberra Times‘ riveting and incisive reporting has made it the preferred news source for one in three of the city’s residents.

Every day, the publication’s award-winning news team brings readers top stories from around the world and the nation. Much of that news is generated right here in the capital. Every day, our dedicated lifestyle, sports, entertainment and property teams bring our demanding readership a comprehensive and balanced view of Canberra’s social face.

 

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
52.6% Male
47.4% Female
Age
  • 13% 14 to 29
  • 16% 30 to 44
  • 35% 45 to 64
  • 36% 65 Plus
Social Grade
  • 35.8% Social Grade A
  • 29.7% Social Grade B
  • 20.9% Social Grade C1
  • 9% Social Grade C2
  • 4.7% Social Grade DE
Income
  • 6.8% Less than $40,000 per year
  • 27.3% $40,000-$79,999 per year
  • 16.1% $80,000-$119,999 per year
  • 30.1% $120,000 or more per year
Lifestage
46.3% Parent
49.9% Not Parent
35% Retired
53% Working
Occupation
  • 13.1% Managers
  • 21.4% Professional
  • 3.4% Trades
  • 5.8% Community Services
  • 7.4% Administrative
  • 0.1% Sales
  • 0% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    65,835
  • Saturday
    61,594
  • Sunday
    43,569

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 90 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    779,149
  • Page Views
    21,729,000
  • Time Per Person (hh:mm:ss)
    0:29:56

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    234,305
  • Page Views
    5,382,000
  • Time Per Person (hh:mm:ss)
    0:39:53

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    553,172
  • Page Views
    6,288,000
  • Time Per Person (hh:mm:ss)
    0:11:33

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    87,099
  • Page Views
    10,056,000
  • Time Per Person (hh:mm:ss)
    1:27:04

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.
Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

RATES

Download The Canberra Times Media Kit 2018 Rates Specs

DEADLINES

THE CANBERRA TIMESDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday
EGN Booking & Cancellation4pm 2 working days prior
EGN Complete Supplied Material12pm 1 working day prior
CLASSIFIED Booking & Material Deadline5pm 2 working days prior
ALL HOMES (Saturday) Booking & Material Deadline2pm 3 working days prior
JOB (Saturday) Booking & Material Deadline5pm 2 working days prior

SECTIONPUBLISHING DAYBOOKING & CANCELLATION DEADLINEMATERIAL DEADLINE
TV GuideMonday4pm Wednesday12pm Thursday
Good FoodTuesday4pm Tuesday week prior12pm Friday week prior
Times2Wednesday4pm Monday12pm Tuesday
PanoramaSaturday11am Wednesday12pm Thursday
RelaxSunday10am 6 working days prior12pm Thursday

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday17,800
Tuesday14,300
Wednesday15,000
Thursday14,100
Friday14,200
Saturday21,600
Sunday14,700
Delivery AddressAttn: Inserts Receiving, ACM Print & Logistics, 159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

 

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

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