THE ARMIDALE EXPRESS OVERVIEW

5,200Ave Issue Readership – Print
22,880 Monthly Audience – Digital

armidaleexpress.com.au

Publication Day: Friday

 

Armidale Express map

The Armidale Express – established in 1856 – is the third oldest newspaper in the state and is the newspaper of record in the city and region. The Armidale Express focuses on providing a detailed source of news to Armidale, Uralla, Guyra and Walcha and New England. An emphasis is places on community pages involving schools, clubs and community groups.

Armidale – University City and hub of the New England – boasts a market rich in agriculture, education and the arts. It is the home of New England fine and superfine wool and its rich agricultural base also includes beef cattle. The head offices for the Poll Hereford, Angus, Murray Grey and Charolais Breed Societies are found in Armidale, with strong links to the Agricultural Research services of The University of New England.

The University – the first established in regional NSW – attracts students from all over the world. Together with the three major boarding schools – New

England Girls’ School, Presbyterian Ladies’ College and The Armidale School (which have been established for more than 100 years in the city), – they form a strong centre of excellence in Education.

The city, rich in culture and the arts is home to the New England Regional Art Museum, which houses two of Australia’s finest art collections – the Hinton and Coventry Collections.

Armidale, located on the New England Highway, has a burgeoning tourism industry.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending December 2020.

 

AUDIENCE

Print Audience

AVE ISSUE READERSHIPMONTHLY READERSHIP
5,20211,668

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
22,880108,1340:03:43

Source: Nielsen Digital Media Ratings, Monthly Tagged, July 21, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

Male Female
53.7246.28

Age

14 to 2930 to 4445 to 6465 Plus
10.5914.6426.7548.02

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
6.1813.0125.3919.3436.08

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
24.9726.8817.1511.14

Lifestage

ParentNot ParentRetiredWorking
50.8644.9844.8744.87

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
1.693.869.095.743.557.66.42

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

 

DEADLINES

THE ARMIDALE EXPRESSDEADLINE
Publication DayWednesday, Friday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working days prior
CLASSIFIED Booking & Material Deadline2pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Armidale, Bendemeer, Ben Lomond, Bundarra, Glen Innes, Guyra, Inverell, Kentucky, Kingstown, Manilla, Tamworth, Tingha, Uralla, Walcha  

 

POSTCODES IN DISTRIBUTION AREA
2351, 2365, 2354, 2358, 2370, 2360, 2350, 2340

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce