THE ARMIDALE EXPRESS OVERVIEW

11,836 Combined Print & Digital

armidaleexpress.com.au

Publication Days: Wednesday, Friday

Armidale Express map

The Armidale Express – established in 1856 – is the third oldest newspaper in the state and is the newspaper of record in the city and region. The Armidale Express focuses on providing a detailed source of news to Armidale, Uralla, Guyra and Walcha and New England. An emphasis is places on community pages involving schools, clubs and community groups.

Armidale – University City and hub of the New England – boasts a market rich in agriculture, education and the arts. It is the home of New England fine and superfine wool and its rich agricultural base also includes beef cattle. The head offices for the Poll Hereford, Angus, Murray Grey and Charolais Breed Societies are found in Armidale, with strong links to the Agricultural Research services of The University of New England.

The University – the first established in regional NSW – attracts students from all over the world. Together with the three major boarding schools – New

England Girls’ School, Presbyterian Ladies’ College and The Armidale School (which have been established for more than 100 years in the city), – they form a strong centre of excellence in Education.

The city, rich in culture and the arts is home to the New England Regional Art Museum, which houses two of Australia’s finest art collections – the Hinton and Coventry Collections.

Armidale, located on the New England Highway, has a burgeoning tourism industry.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

Demographics

Gender
48.1% Male
51.9% Female
Social Grade
  • 10.6% Social Grade A
  • 29.1% Social Grade B
  • 22% Social Grade C1
  • 23.3% Social Grade C2
  • 15% Social Grade DE
Income
  • 37.8% Less than $40,000 per year
  • 23.3% $40,000-$79,999 per year
  • 17.8% $80,000-$119,999 per year
  • 5.7% $120,000 or more per year
Lifestage
47.5% Parent
52.5% Not Parent
28% Retired
40.1% Working
Occupation
  • 6.9% Managers
  • 16.4% Professional
  • 12.1% Trades
  • 1.5% Community Services
  • 0.3% Administrative
  • 2.9% Sales
  • 0% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    5,095

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    38,427
  • Page Views
    147,361
  • Time Per Person (hh:mm:ss)
    0:02:37

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    12,232
  • Page Views
    53,640
  • Time Per Person (hh:mm:ss)
    0:04:40

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    24,349
  • Page Views
    70,537
  • Time Per Person (hh:mm:ss)
    0:01:25

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    4,388
  • Page Views
    23,147
  • Time Per Person (hh:mm:ss)
    0:02:07

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

The Armidale Express EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$101.81$111.99
Display Module Colour (+25%)$127.26$139.99

The Armidale Express Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$18.68$20.55
CCM Colour (+25%)$23.35$25.69
Positions Vacant CCM Mono$18.68$20.55
Positions Vacant CCM Colour (+25%)$23.35$25.69
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ARMIDALE EXPRESSDEADLINE
Publication DayWednesday, Friday
EGN Booking & Cancellation12pm 4 working days prior
EGN Complete Supplied Material1pm 1 working day prior
CLASSIFIED Booking & Material Deadline11am 1 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday1,500
Friday1,500
Delivery AddressFairfax Media Print and Logistics
64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.
 

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Armidale, Bendemeer, Ben Lomond, Bundarra, Glen Innes, Guyra, Inverell, Kentucky, Kingstown, Manilla, Tamworth, Tingha, Uralla, Walcha  

 

POSTCODES IN DISTRIBUTION AREA
2351, 2365, 2354, 2358, 2370, 2360, 2350, 2340

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – John Mac Cabe
National Account Mangager
Australian Community Media
+61 467 734 831 Email QLD – John Mac Cabe
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds