THE ARMIDALE EXPRESS OVERVIEW

5,202
Ave Issue Readership
11,668 Ave Monthly Readership
29,439 Total Monthly Audience - digital

armidaleexpress.com.au

Publication Days: Wednesday, Friday

 

Armidale Express map

The Armidale Express – established in 1856 – is the third oldest newspaper in the state and is the newspaper of record in the city and region. The Armidale Express focuses on providing a detailed source of news to Armidale, Uralla, Guyra and Walcha and New England. An emphasis is places on community pages involving schools, clubs and community groups.

Armidale – University City and hub of the New England – boasts a market rich in agriculture, education and the arts. It is the home of New England fine and superfine wool and its rich agricultural base also includes beef cattle. The head offices for the Poll Hereford, Angus, Murray Grey and Charolais Breed Societies are found in Armidale, with strong links to the Agricultural Research services of The University of New England.

The University – the first established in regional NSW – attracts students from all over the world. Together with the three major boarding schools – New

England Girls’ School, Presbyterian Ladies’ College and The Armidale School (which have been established for more than 100 years in the city), – they form a strong centre of excellence in Education.

The city, rich in culture and the arts is home to the New England Regional Art Museum, which houses two of Australia’s finest art collections – the Hinton and Coventry Collections.

Armidale, located on the New England Highway, has a burgeoning tourism industry.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

 

AUDIENCE

Print Audience

PER ISSUETOTAL MONTHLY
5,20211,668

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
29,439143,9880:03:07

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

Male Female
53.7246.28

Age

14 to 2930 to 4445 to 6465 Plus
10.5914.6426.7548.02

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
6.1813.0125.3919.3436.08

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
24.9726.8817.1511.14

Lifestage

ParentNot ParentRetiredWorking
50.8644.9844.8744.87

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
1.693.869.095.743.557.66.42

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020

 

RATES

The Armidale Express EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$101.81$111.99
Display Module Colour (+25%)$127.26$139.99

The Armidale Express Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$18.68$20.55
CCM Colour (+25%)$23.35$25.69
Positions Vacant CCM Mono$18.68$20.55
Positions Vacant CCM Colour (+25%)$23.35$25.69
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ARMIDALE EXPRESSDEADLINE
Publication DayWednesday, Friday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working days prior
CLASSIFIED Booking & Material Deadline2pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday1,500
Friday1,500
Delivery AddressAttn: Inserts Receiving, ACM Print & Logistics, 159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.
 

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Armidale, Bendemeer, Ben Lomond, Bundarra, Glen Innes, Guyra, Inverell, Kentucky, Kingstown, Manilla, Tamworth, Tingha, Uralla, Walcha  

 

POSTCODES IN DISTRIBUTION AREA
2351, 2365, 2354, 2358, 2370, 2360, 2350, 2340

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce