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THE ADVOCATE OVERVIEW

theadvocate.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

38,672 M-F Ave Issue Readership – Print
33,942 Sat Ave Issue Readership – Print
272,000 Total Monthly Readership – Print & Digital

The Advocate Burnie - Map

With a long history of being the voice of the region, The Advocate is one of Tasmania’s most iconic news brands. The Advocate is the most trusted source of news in the Northwest and West Coast of Tasmania, with a readership stretching west from Central Tasmania and from the Bass Strait Islands in the north to the Southwest Wilderness in the south.

Our loyal print readers look to The Advocate to provide high quality local, national and world news six days a week, while our online readership continues to grow.

The Advocate’s focus has always been – and continues to be – on the readers and the news of the local community.

The Advocate’s reach is unrivalled by any other media organisation in our market. With a large and growing suite of print and digital marketing services, trust The Advocate to bring your voice to our audience.

Burnie is a major industrial centre with an economy that is driven by shipping, mining, agriculture, dairy, forestry and tourism. A dynamic cultural life featuring galleries, performances, exhibitions and community events thrives in the area as does boutique food production and distilling.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending December 2020 | Nielsen Digital Ratings Monthly December 2020.

AUDIENCE

Print Audience

MON - FRI AVE ISSUE READERSHIPSAT AVE ISSUE READERSHIPMONTHLY READERSHIP
38,67233,94285,713

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending March 2021.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
142,799790,7100:04:49

 

Source: Nielsen Digital Content Ratings, Monthly Tagged, December 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

Male Female
48.0151.99

Age

14 to 2930 to 4445 to 6465 Plus
18.2219.2329.6632.9

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
17.8312.8113.8414.0641.46

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
27.2524.3714.8113.86

Lifestage

ParentNot ParentRetiredWorking
52.3344.4323.7355.77

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
8.413.0812.123.016.043.582.49

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

RATES

The Advocate (Burnie) EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$123.10$135.41
Display Module Colour (+25%) $153.88$169.27

The Advocate Classified Rates M–F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Colour$19.53$21.47
Positions Vacant CCM Colour$19.53$21.47
Adzuna.com.au lift rates*$30.00$33.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 

The Advocate (Burnie) EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$135.46$149.01
Display Module Colour (+25%)$169.33$186.26

The Advocate Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Colour$21.48$23.62
Positions Vacant CCM Colour$21.48$23.62
Adzuna.com.au lift rates*$30.00$33.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

* This is a compulsory lift rate applied to all PV classifieds
Classified rates are per column cm (CCM)

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ADVOCATEDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline5pm 1 working day prior

THE ADVOCATE REAL ESTATE VIEW (4 page Gloss Cover)DEADLINE
Publication DayThursday
Display Booking Deadline (Cover)1pm 7 working days prior
Complete Material Deadline (Cover)3pm 4 working days prior
Display Booking Deadline (excluding Cover)10am 3 working days prior
Complete Material Deadline (excluding Cover)4pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday10,000
Tuesday10,000
Wednesday10,000
Thursday10,500
Friday12,500
Saturday12,000
Delivery AddressExaminer Print Centre
235 George Town Road, LAUNCESTON TAS 7248
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

MAJOR TOWNS IN DISTRIBUTION AREA
Burnie, Badger Head, Bell Bay, Bellerive, Blackwood Creek, Chigwell, Cluan, Cradle Mountain, Deloraine, Devonport, Flintstone, Friendly Beach, Glenorchy, Goshen, Hobart, Latrobe, Launceston, Moonah, Mowbray, North Lilydale, Penguin, Port Sorell, Punchbowl, Queenstown, Railton, Rosebery, Sandy Bay, Shearwater, Sheffield, Smithton, Somerset, Stanley, Strahan, Ulverstone, Waratah, Wickham, Wynyard, Zeehan

 

POSTCODES IN DISTRIBUTION AREA
7331, 7468, 7470, 7469, 7268, 7305, 7256, 7262, 7212, 7467, 7303, 7275, 7300, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7277, 7304, 7316, 7330, 7325, 7307, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250

7331, 7468, 7470, 7469, 7268, 7305, 7256, 7212, 7467, 7303, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7304, 7316, 7330, 7325, 7307, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250

GET IN TOUCH

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