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THE ADVOCATE OVERVIEW
Publication Days:Â Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
With a long history of being the voice of the region, The Advocate is one of Tasmania’s most iconic news brands. The Advocate is the most trusted source of news in the Northwest and West Coast of Tasmania, with a readership stretching west from Central Tasmania and from the Bass Strait Islands in the north to the Southwest Wilderness in the south.
Our loyal print readers look to The Advocate to provide high quality local, national and world news six days a week, while our online readership continues to grow.
The Advocate’s focus has always been – and continues to be – on the readers and the news of the local community.
The Advocate’s reach is unrivalled by any other media organisation in our market. With a large and growing suite of print and digital marketing services, trust The Advocate to bring your voice to our audience.
Burnie is a major industrial centre with an economy that is driven by shipping, mining, agriculture, dairy, forestry and tourism. A dynamic cultural life featuring galleries, performances, exhibitions and community events thrives in the area as does boutique food production and distilling.
This publication uses a T84 Modular layout.
AUDIENCE
Print Audience
MON - FRI AVE ISSUE READERSHIP | SAT AVE ISSUE READERSHIP | WEEKLY PRINT READERSHIP |
---|---|---|
19,024 | 21,506 | 30,909 |
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Source: Roy Morgan Single Source, Jan 2021 - Dec 2021, P14+
ÂDigital Audience
UNIQUE AUDIENCE | PAGE VIEWS | AVE TIME SPENT (HH:MM:SS) |
---|---|---|
187,221 | 818,659 | 00:03:20 |
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Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.
DEMOGRAPHICS
Gender
Male | Female |
---|---|
48.01 | 51.99 |
Age
14 to 29 | 30 to 44 | 45 to 64 | 65 Plus |
---|---|---|---|
18.22 | 19.23 | 29.66 | 32.9 |
Social Grade
Social Grade A | Social Grade B | Social Grade C1 | Social Grade C2 | Social Grade DE |
---|---|---|---|---|
17.83 | 12.81 | 13.84 | 14.06 | 41.46 |
Income
Less than $40,000 per year | $40,000-$79,999 per year | $80,000-$119,999 per year | $120,000 or more per year |
---|---|---|---|
27.25 | 24.37 | 14.81 | 13.86 |
Lifestage
Parent | Not Parent | Retired | Working |
---|---|---|---|
52.33 | 44.43 | 23.73 | 55.77 |
Occupation
Managers | Professional | Trades | Community Services | Administrative | Sales | Machinery Operator & Driver |
---|---|---|---|---|---|---|
8.4 | 13.08 | 12.12 | 3.01 | 6.04 | 3.58 | 2.49 |
MATERIAL DELIVERY
Print Advertising: Supplying your PDF Â
ACM AdDrop
The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
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DEADLINES
THE ADVOCATE | DEADLINE |
---|---|
Publication Day | Monday, Tuesday, Wednesday, Thursday, Friday, Saturday |
EGN Booking & Cancellation | 3pm 3 working days prior |
EGN Complete Supplied Material | 1pm 1 working day prior |
PROPERTY (THURS) Booking & Cancellation | 11am 4 working days prior |
PROPERTY (THURS) Complete Supplied Material | 11am 2 working days prior |
CLASSIFIED Booking & Material Deadline | 5pm 1 working day prior |
THE ADVOCATE REAL ESTATE VIEW (4 page Gloss Cover) | DEADLINE |
---|---|
Publication Day | Thursday |
Display Booking Deadline | 11am Monday prior |
Complete Material Deadline | 11am Tuesday prior |
All deadlines are in local time. Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Monday | 10,000 | |
Tuesday | 10,000 | |
Wednesday | 10,000 | |
Thursday | 10,500 | |
Friday | 12,500 | |
Saturday | 12,000 | |
Delivery Address | Examiner Print Centre 235 George Town Road, LAUNCESTON TAS 7248 |
|
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST. |
Check the Insert Specifications page for all requirements before supplying inserts.
Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
MAJOR TOWNS IN DISTRIBUTION AREA
Burnie, Badger Head, Bell Bay, Bellerive, Blackwood Creek, Chigwell, Cluan, Cradle Mountain, Deloraine, Devonport, Flintstone, Friendly Beach, Glenorchy, Goshen, Hobart, Latrobe, Launceston, Moonah, Mowbray, North Lilydale, Penguin, Port Sorell, Punchbowl, Queenstown, Railton, Rosebery, Sandy Bay, Shearwater, Sheffield, Smithton, Somerset, Stanley, Strahan, Ulverstone, Waratah, Wickham, Wynyard, Zeehan
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POSTCODES IN DISTRIBUTION AREA
7331, 7468, 7470, 7469, 7268, 7305, 7256, 7262, 7212, 7467, 7303, 7275, 7300, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7277, 7304, 7316, 7330, 7325, 7307, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250
7331, 7468, 7470, 7469, 7268, 7305, 7256, 7212, 7467, 7303, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7304, 7316, 7330, 7325, 7307, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250
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