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THE ADVOCATE OVERVIEW

235,336 Total Monthly Readership – Combined Print & Digital

theadvocate.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Advocate Burnie - Map

With a long history of being the voice of the region, The Advocate is one of Tasmania’s most iconic news brands. The Advocate is the most trusted source of news in the Northwest and West Coast of Tasmania, with a readership stretching west from Central Tasmania and from the Bass Strait Islands in the north to the Southwest Wilderness in the south.

Our loyal print readers look to The Advocate to provide high quality local, national and world news six days a week, while our online readership continues to grow.

The Advocate’s focus has always been – and continues to be – on the readers and the news of the local community.

The Advocate’s reach is unrivalled by any other media organisation in our market. With a large and growing suite of print and digital marketing services, trust The Advocate to bring your voice to our audience.

Burnie is a major industrial centre with an economy that is driven by shipping, mining, agriculture, dairy, forestry and tourism. A dynamic cultural life featuring galleries, performances, exhibitions and community events thrives in the area as does boutique food production and distilling.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
43% Male
57% Female
Age
  • 13% 14 to 29
  • 20% 30 to 44
  • 42% 45 to 64
  • 25% 65 Plus
Social Grade
  • 10.1% Social Grade A
  • 11.6% Social Grade B
  • 16% Social Grade C1
  • 25.8% Social Grade C2
  • 36.5% Social Grade DE
Income
  • 25.7% Less than $40,000 per year
  • 25.7% $40,000-$79,999 per year
  • 12.5% $80,000-$119,999 per year
  • 11.8% $120,000 or more per year
Lifestage
58.4% Parent
40.9% Not Parent
25.4% Retired
49.2% Working
Occupation
  • 4.5% Managers
  • 9.9% Professional
  • 6% Trades
  • 8.2% Community Services
  • 8.7% Administrative
  • 5.3% Sales
  • 1% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    34,915
  • Saturday
    29,531

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    149,301
  • Page Views
    682,763
  • Time Per Person (hh:mm:ss)
    0:03:09

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    33,073
  • Page Views
    189,593
  • Time Per Person (hh:mm:ss)
    0:07:18

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    107,540
  • Page Views
    364,670
  • Time Per Person (hh:mm:ss)
    0:01:36

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    19,985
  • Page Views
    128,417
  • Time Per Person (hh:mm:ss)
    0:02:51

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

The Advocate (Burnie) EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$123.10$135.41
Display Module Colour (+25%) $153.88$169.27

The Advocate Classified Rates M–F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Colour$19.53$21.47
Positions Vacant CCM Colour$19.53$21.47
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 

The Advocate (Burnie) EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$135.46$149.01
Display Module Colour (+25%)$169.33$186.26

The Advocate Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Colour$21.48$23.62
Positions Vacant CCM Colour$21.48$23.62
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

* This is a compulsory lift rate applied to all PV classifieds
Classified rates are per column cm (CCM)

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ADVOCATEDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation2pm 3 working days prior
EGN Complete Supplied Material1pm 1 working day prior
CLASSIFIED Booking & Material Deadline5pm 1 working day prior

THE ADVOCATE DOMAIN (4 page Gloss Cover)DEADLINE
Publication DayThursday
Display Booking Deadline (Cover)1pm 7 working days prior
Complete Material Deadline (Cover)3pm 4 working days prior
Display Booking Deadline (excluding Cover)10am 3 working days prior
Complete Material Deadline (excluding Cover)4pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday12,400
Tuesday12,200
Wednesday12,200
Thursday13,000
Friday14,300
Saturday14,300
Delivery AddressExaminer Print Centre
235 George Town Road, LAUNCESTON TAS 7248
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

MAJOR TOWNS IN DISTRIBUTION AREA
Burnie, Badger Head, Bell Bay, Bellerive, Blackwood Creek, Chigwell, Cluan, Cradle Mountain, Deloraine, Devonport, Flintstone, Friendly Beach, Glenorchy, Goshen, Hobart, Latrobe, Launceston, Moonah, Mowbray, North Lilydale, Penguin, Port Sorell, Punchbowl, Queenstown, Railton, Rosebery, Sandy Bay, Shearwater, Sheffield, Smithton, Somerset, Stanley, Strahan, Ulverstone, Waratah, Wickham, Wynyard, Zeehan

 

POSTCODES IN DISTRIBUTION AREA
7331, 7468, 7470, 7469, 7268, 7305, 7256, 7262, 7212, 7467, 7303, 7275, 7300, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7277, 7304, 7316, 7330, 7325, 7307, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250

7331, 7468, 7470, 7469, 7268, 7305, 7256, 7212, 7467, 7303, 7215, 7216, 7322, 7301, 7306, 7270, 7321, 7253, 7304, 7316, 7330, 7325, 7307, 7009, 7249, 7005, 7011, 7000, 7315, 7030, 7248, 7010, 7320, 7018, 7310, 7250

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds