THE ADVERTISER OVERVIEW

37,287 Combined Print & Digital

cessnockadvertiser.com.au

Publication Day: Wednesday

The Advertiser (Cessnock) Map

Cessnock is 160 kilometres from the heart of Sydney central business district and is less than one hour‘s drive from Newcastle, Lake Macquarie and the Central Coast.

Cessnock grew as a city founded on coal mining and was fortunate to benefit from the new found interest in wine. From the late 1960s a flourishing tourism industry blossomed worth hundreds of millions to the local economy. Tourism focuses on the wineries, the numerous world-class restaurants and internationally-acclaimed accommodation, ranging from rustic style cabins to the elegant charm of guest houses and modern-as-tomorrow country club golf resorts.

While many people still commute to the coal mines in the nearby Upper Hunter, the tourism industry has provided huge employment benefits. Cessnock has a substantial retail centre, supplemented by smaller centres in adjoining towns, including Kurri Kurri, Weston, Branxton and Greta.

The Advertiser is published weekly and home delivered to just about every corner of the local government area. The paper has been published since 1960 and is highly regarded as the vehicle through which residents are informed on all matters, ranging from general news and sport to regular real estate and entertainment feature.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
46.6% Male
53.4% Female
Social Grade
  • 16.6% Social Grade A
  • 14% Social Grade B
  • 22.5% Social Grade C1
  • 10.1% Social Grade C2
  • 36.8% Social Grade DE
Income
  • 36.1% Less than $40,000 per year
  • 7.6% $40,000-$79,999 per year
  • 15.9% $80,000-$119,999 per year
  • 16% $120,000 or more per year
Lifestage
60.6% Parent
36.4% Not Parent
31.3% Retired
47.8% Working
Occupation
  • 9% Managers
  • 13.8% Professional
  • 3.4% Trades
  • 5.7% Community Services
  • 4.9% Administrative
  • 0.2% Sales
  • 1.9% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    23,358

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    22,113
  • Page Views
    52,312
  • Time Per Person (hh:mm:ss)
    0:01:51

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    4,979
  • Page Views
    12,833
  • Time Per Person (hh:mm:ss)
    0:03:06

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    15,594
  • Page Views
    33,701
  • Time Per Person (hh:mm:ss)
    0:01:25

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    2,452
  • Page Views
    5,700
  • Time Per Person (hh:mm:ss)
    0:01:22

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

The Advertiser (Cessnock) EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$109.26$120.19
Display Module Colour (+25%)$136.58$150.24

The Advertiser Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$14.16$15.58
CCM Colour (+25%)$17.70$19.47
Positions Vacant CCM Mono$16.69$18.36
Positions Vacant CCM Colour (+25%)$20.86$22.95
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ADVERTISERDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material1pm 2 working days prior
CLASSIFIED Booking & Material Deadline5pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday17,500
Delivery AddressInserts Receiving
Fairfax Media Print and Logistics - Tamworth
64-66 Armstrong Street
Tamworth NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Cessnock, Abermain, Belbird, Branxton, Congewai, Ellalong, Kearsley, Kurri Kurri, Laguna, Millfield, Mount Vincent, Mulbring, Neath, Paxton, Pokolbin, Quorrobolong, Rothbury, Sawyers Gully, Weston, Windermere, Wollombi

 

POSTCODES IN DISTRIBUTION AREA
2334, 2335, 2326, 2327, 2321, 2323, 2325, 2320

 

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds