THE ADVERTISER OVERVIEW

cessnockadvertiser.com.au

Publication Day: Wednesday

18,937 
Ave Issue Readership
32,811 Ave Monthly Readership
4,420 Total Monthly Audience - digital

The Advertiser (Cessnock) Map

Cessnock is 160 kilometres from the heart of Sydney central business district and is less than one hour‘s drive from Newcastle, Lake Macquarie and the Central Coast.

Cessnock grew as a city founded on coal mining and was fortunate to benefit from the new found interest in wine. From the late 1960s a flourishing tourism industry blossomed worth hundreds of millions to the local economy. Tourism focuses on the wineries, the numerous world-class restaurants and internationally-acclaimed accommodation, ranging from rustic style cabins to the elegant charm of guest houses and modern-as-tomorrow country club golf resorts.

While many people still commute to the coal mines in the nearby Upper Hunter, the tourism industry has provided huge employment benefits. Cessnock has a substantial retail centre, supplemented by smaller centres in adjoining towns, including Kurri Kurri, Weston, Branxton and Greta.

The Advertiser is published weekly and home delivered to just about every corner of the local government area. The paper has been published since 1960 and is highly regarded as the vehicle through which residents are informed on all matters, ranging from general news and sport to regular real estate and entertainment feature.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending July 2020 | Nielsen Digital Ratings Monthly Sep 2020.

AUDIENCE

Print Audience

PER ISSUETOTAL MONTHLY
18,93732,811

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
26,37251,1370:01:50

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

MaleFemale
69.5530.45

Age

14 to 2930 to 4445 to 6465 Plus
16.726.7639.0217.52

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
40.287.5714.4534.443.27

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
5.229.8913.515.25

Lifestage

ParentNot ParentRetiredWorking
48.9840.5310.462.29

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
13.6323.2715.451.090.921.262.45

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020

RATES

The Advertiser (Cessnock) EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$109.26$120.19
Display Module Colour (+25%)$136.58$150.24

The Advertiser Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$14.16$15.58
CCM Colour (+25%)$17.70$19.47
Positions Vacant CCM Mono$16.69$18.36
Positions Vacant CCM Colour (+25%)$20.86$22.95
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ADVERTISERDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working days prior
CLASSIFIED Booking & Material Deadline2pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday17,500
Delivery AddressAttn: Inserts Receiving, ACM Print & Logistics, 159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Cessnock, Abermain, Belbird, Branxton, Congewai, Ellalong, Kearsley, Kurri Kurri, Laguna, Millfield, Mount Vincent, Mulbring, Neath, Paxton, Pokolbin, Quorrobolong, Rothbury, Sawyers Gully, Weston, Windermere, Wollombi

 

POSTCODES IN DISTRIBUTION AREA
2334, 2335, 2326, 2327, 2321, 2323, 2325, 2320

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce