STORY CENTRAL – LET US TELL YOUR STORY
The team of writers in Story Central will work with your business to develop content that will connect in a meaningful way with our readers.
Through a variety of storytelling devices - including interactive graphics, photo galleries, listicles, maps, quizzes, social media posts and traditional reads, we can align your brand with content that is both informative and entertaining.
Overseas research shows this is one of the best ways to build a positive and “likeable” brand image, raise awareness of the products and services you offer and influence a customer’s buying decisions.
The Content Studio can help you reach your target audience by publishing content across our websites or in our newspapers, and can even help you with writing projects for your own company with newsletters, press releases and reports.
Sponsored Content
Sponsored content aligns to the values and interests of an advertiser but not necessarily about the advertiser or even the product they’re selling. It is content that our readers will want to consume, that will engage them.
Fitting with expected standards, style and tone so that readers will come across the content as part of their natural reading habits.
Editorially driven to ensure it matches our brand and is relevant to our audience.
Advertiser Content
Aligned to the values, interests and audience of an advertiser. About the advertiser or product they’re selling.
Fitting with expected standards, style and tone so that readers will come across the content as part of their natural reading habits.
Advertiser driven the content strategy may be developed with the journalist but the advertiser has sign-off on the final product.
Marketing Content
Our Content Studio can produce content for a customer independent of our publishing platforms; for example, writing for customer websites, social media posts, annual reports, newsletters, press releases.
It could include writing a story to be published as part of a display advertisement across in ACM mastheads.
Get the complete picture on how we can tell your story – download About The Content Studio
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