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ST GEORGE & SUTHERLAND SHIRE LEADER OVERVIEW

456,000 Total Monthly Readership – Combined Print & Digital

theleader.com.au

Publication Day: Wednesday

St George and Sutherland Shire Leader-Map [Recovered]

Stretching from the Arncliffe in the north, south to the upper reaches of the Illawarra, and east to Botany bay and the sands of Cronulla, the Leader has gained the deserved reputation as the leading news source across all platforms; its readers turning to both print and digital to be informed on all the news, sport, business and entertainment information they need.

Serving almost 450,000 people, the Leader, once a week and in two editions caters for the St George region councils and the iconic Sutherland Shire, provides cost effective and deep reaching advertising opportunities. This massive circulation is the largest of any community newspaper in Australia.

St George & Sutherland Shire Leader is part of Fairfax Australian Community Media's Sydney suburban group. These titles are designed to provide local residents with specialised local news, sport, council information, entertainment and events, as well as product or service availabilities in their local area.

By constantly supporting businesses, as well as sponsoring many local events, the St George and Sutherland Shire Leader is able to provide residents with specialised local news on sport, council, entertainments and community events, as well as products and services available.

This publication uses a T84 Modular layout in EGN.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
46.7% Male
53.3% Female
Age
  • 7% 14 to 29
  • 19% 30 to 44
  • 42% 45 to 64
  • 32% 65 Plus
Social Grade
  • 25.6% Social Grade A
  • 22.4% Social Grade B
  • 24.2% Social Grade C1
  • 21.2% Social Grade C2
  • 6.6% Social Grade DE
Income
  • 11.9% Less than $40,000 per year
  • 20.5% $40,000-$79,999 per year
  • 9.1% $80,000-$119,999 per year
  • 30.2% $120,000 or more per year
Lifestage
63.9% Parent
36.1% Not Parent
27.2% Retired
56.6% Working
Occupation
  • 6.2% Managers
  • 19.6% Professional
  • 7.1% Trades
  • 3.7% Community Services
  • 11.1% Administrative
  • 1.4% Sales
  • 4.5% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

St George & Sutherland Shire Leader FULL RUN EGN Rates

EGN RATES – FULL RUNRATE EX GSTRATE INCL GST
Display Module Mono$186.44$205.08
Display Module Colour (+25%)$233.05$256.36

St George & Sutherland Shire Leader SPLIT RUN EGN Rates

EGN RATES – SPLIT RUNRATE EX GSTRATE INCL GST
Display Module Mono$125.58$138.14
Display Module Colour (+25%)$156.98$172.67

 

St George and Sutherland Shire Leader FULL RUN Classified Rates

CLASSIFIED RATES – FULL RUN ONLYRATE EX GSTRATE INCL GST
CCM Colour$26.60$29.26
Positions Vacant CCM Colour$26.60$29.26
Motoring CCM Colour$31.50$34.65
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

St George & Sutherland Shire Leader DOMAIN rates

SIZERATE EX GSTRATE INCL GST
Full Page$2.072.73$2,280.00
Half Page$1.036.36$1,140.00
Quarter Page$518.18$570.00
Eighth Page$259.09$285.00

Domain rates are for single insertion. Generous discounts are available for bookings of 5 or more pages.

The Leader Domain uses a T64 Modular layout. 

 
Domain rates include colour.

 

St George & Sutherland Shire Leader DOMAIN Lift Over Rates

SIZERATE EX GSTRATE INCL GST
Full Page$909.09$1,000.00
Half Page$509.09$560.00
Quarter Page$277.27$305.00
Eighth Page$227.27$250.00

Lift advertisements are created for a single publication booking which is 'lifted' into the second publication booking with no change to the creative. Rates are flat. Volume for the lift contributes to volume commitment in primary rate band. Rate may change without notice.

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

EGN/Display Deadlines

ST GEORGE AND SUTHERLAND SHIRE LEADERDEADLINE
Publication DayWednesday
Booking & Cancellation5pm 6 working days prior
Material Copy (Ad Creation)1pm 4 working days prior
Complete Supplied Material1pm 3 working days prior

Classifieds Deadlines

ST GEORGE AND SUTHERLAND SHIRE LEADERDEADLINE
Publication DayWednesday
Booking & Copy (Ad creation) for Classifieds, Trades & Services4pm 3 working days prior
Booking & Supplied material for Classifieds, Trades & Services1pm 2 working days prior
Booking (lineage ads only) Phone Deadline for Classifieds, Trades & Services4pm 2 working days prior

Domain Deadlines

LEADER DOMAINDEADLINE
Publication DayWednesday
Display Booking Deadline11am 6 working days prior
Complete Material Deadline4pm 4 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
St George LeaderWednesday72,000 (Full Run)
Sutherland LeaderWednesday72,000 (Full Run)
Delivery AddressPMP Distribution, Door 4, 23 Scrivener Street, Warwick Farm NSW 2044 (Mon - Fri 7am - 4pm)
RatesUp to 8 pages $70 per 1000. 9 to 24 pages $75 per 1000. 25 to 40 pages $80 per 1000. Over 40 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

Please ensure your inserts have the correct pallet tag attached for delivery

Due to the number of inserts processed at North Richmond all inserts must carry the correct pallet tag or the delivery will be rejected from the site. Once the print site has been notified of your booking you will receive a booking number and pallet tag from site. If you have not received your pallet tag please contact Joanne Whittingham on (02) 4570 4864 or joanne.whittingham@fairfaxmedia.com.au

All commercial insert bookings should be booked at least 2 weeks prior to your publication date. Inserts will need to arrive at our site no later than 5 working days prior to your print date.  Any late inserts or inserts which are not booked in cannot be guaranteed insertion into your products.

North Richmond insert capacity has a maximum of 48 pages for all inserts in an issue.

 

 

AD SPECS

Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.

Failure to supply material resulting in an advertisement’s non appearance will also incur charges.

Earlier deadlines may occasionally be implemented to accommodate press and production time lines, especially around and after Public Holidays.

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
QLD – John Mac Cabe
National Account Mangager
Australian Community Media
+61 467 734 831 Email QLD – John Mac Cabe
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds