PORT LINCOLN TIMES OVERVIEW
Publication Days:Â Thursday
Ave Issue Readership
Port Lincoln Times, a weekly publication is the unchallenged print medium in this market with an extremely high household penetration rate.
Port Lincoln is the focal point of Eyre Peninsula, a rural region of South Australia that is a leader in primary production and exports. The region accommodates a diverse industry base encompassing agriculture and farming practices, fishing and aquaculture, tourism and a growing retirement industry.
The city is most well known as the home of the largest fishing fleet in Australia, serving the tuna, prawn, abalone, oysters and mussels, with room for expansion into other finfish.
The region also attracts both international and interstate visitors for fishing or sightseeing adventures in a relatively untouched wilderness.
This publication uses a T84 Modular layout.
Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending June 2020.
AUDIENCE
Print Audience
PER ISSUE | TOTAL MONTHLY |
---|---|
8,268 | 14,446 |
Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.
Digital Audience
UNIQUE AUDIENCE | PAGE VIEWS | TIME PER PERSON (HH:MM:SS) |
---|---|---|
22,917 | 91,426 | 0:04:51 |
Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person
DEMOGRAPHICS
Gender
Male | Female |
---|---|
47.82 | 52.18 |
Age
14 to 29 | 30 to 44 | 45 to 64 | 65 Plus |
---|---|---|---|
16.56 | 20.06 | 33.26 | 30.11 |
Social Grade
Social Grade A | Social Grade B | Social Grade C1 | Social Grade C2 | Social Grade DE |
---|---|---|---|---|
11.3 | 22.9 | 14.31 | 14.41 | 37.07 |
Income
Less than $40,000 per year | $40,000-$79,999 per year | $80,000-$119,999 per year | $120,000 or more per year |
---|---|---|---|
26.54 | 21.37 | 11.11 | 17.03 |
Lifestage
Parent | Not Parent | Retired | Working |
---|---|---|---|
56.35 | 40.1 | 24.38 | 53.24 |
Occupation
Managers | Professional | Trades | Community Services | Administrative | Sales | Machinery Operator & Driver |
---|---|---|---|---|---|---|
9.43 | 6.16 | 10.51 | 1.48 | 7.56 | 6.74 | 5.37 |
RATES
Port Lincoln Times EGN Rates
EGN RATES | RATE EX GST | RATE INCL GST |
---|---|---|
Display Module Mono | $66.59 | $73.25 |
Display Module Colour (+25%) | $83.24 | $91.56 |
Port Lincoln Times Classified Rates
CLASSIFIED RATES | RATE EX GST | RATE INCL GST |
---|---|---|
CCM Mono | $8.00 | $8.80 |
CCM Colour (+25%) | $10.00 | $11.00 |
Positions Vacant CCM Mono | $8.00 | $8.80 |
Positions Vacant CCM Colour (+25%) | $10.00 | $11.00 |
Adzuna.com.au lift rates* | $20.00 | $22.00 |
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DEADLINES
PORT LINCOLN TIMES | DEADLINE |
---|---|
Publication Day | Thursday |
EGN Booking & Cancellation | 3pm 4 working days prior |
EGN Complete Supplied Material | 11am 1 working day prior |
CLASSIFIED Booking & Material Deadline | 10am 1 working day prior |
All deadlines are in local time. Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Thursday | 5,500 | |
Delivery Address | News Limited Adelaide - 200 Railway Terrace, Mile End, South Australia, 5031. (08) 8206 3224 | |
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. |
Check the Insert Specifications page for all requirements before supplying inserts.
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MAJOR TOWNS IN DISTRIBUTION AREA
Port Lincoln, Arno Bay, Cleve, Coffin Bay, Colton, Coomunga, Coulta, Cowell, Cummins, Darke Peak, Edillilie, Elliston, Karkoo, Kimba, Kyancutta, Lipson, Lock, Louth Bay, Mount Damper, Mount Hope, Mount Wedge, North Shields, Port Neill, Rudall, Sheringa, Talia, Tooligie, Tumby Bay, Ungarra, Wangary, Wanilla, Warramboo, Warrow, Wharminda, Wudinna, Yallunda Flat, Yeelanna
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POSTCODES IN DISTRIBUTION AREA
5604, 5603, 5670, 5654, 5633, 5652, 5640, 5602, 5631, 5641, 5605, 5680, 5690, 5607, 5725, 5600, 5700, 5608, 5606, 5540, 5000
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