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PORT LINCOLN TIMES OVERVIEW

13,065 Total Monthly Readership – Print

portlincolntimes.com.au

Publication Days: Tuesday, Thursday

Port Lincoln Times Map

Port Lincoln Times, a bi-weekly publication is the unchallenged print medium in this market with an extremely high household penetration rate.

Port Lincoln is the focal point of Eyre Peninsula, a rural region of South Australia that is a leader in primary production and exports. The region accommodates a diverse industry base encompassing agriculture and farming practices, fishing and aquaculture, tourism and a growing retirement industry.

The city is most well known as the home of the largest fishing fleet in Australia, serving the tuna, prawn, abalone, oysters and mussels, with room for expansion into other finfish.

The region also attracts both international and interstate visitors for fishing or sightseeing adventures in a relatively untouched wilderness.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending Jan 2019.

Demographics

Gender
50% Male
50% Female
Age
  • 15% 14 to 29
  • 20% 30 to 44
  • 44% 45 to 64
  • 22% 65 Plus
Social Grade
  • 13.7% Social Grade A
  • 15.9% Social Grade B
  • 19.3% Social Grade C1
  • 30.7% Social Grade C2
  • 20.4% Social Grade DE
Income
  • 24.2% Less than $40,000 per year
  • 22.6% $40,000-$79,999 per year
  • 12.6% $80,000-$119,999 per year
  • 19% $120,000 or more per year
Lifestage
55.5% Parent
42.8% Not Parent
21.7% Retired
51.6% Working
Occupation
  • 8.6% Managers
  • 9.9% Professional
  • 4.2% Trades
  • 3% Community Services
  • 12.2% Administrative
  • 3.1% Sales
  • 2.5% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    8,811

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    31,800
  • Page Views
    104,722
  • Time Per Person (hh:mm:ss)
    0:02:28

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    7,532
  • Page Views
    30,789
  • Time Per Person (hh:mm:ss)
    0:04:34

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    22,203
  • Page Views
    58,975
  • Time Per Person (hh:mm:ss)
    0:01:36

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    3,878
  • Page Views
    14,951
  • Time Per Person (hh:mm:ss)
    0:02:10

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Port Lincoln Times EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$66.59$73.25
Display Module Colour (+25%)$83.24$91.56

Port Lincoln Times Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.00$8.80
CCM Colour (+25%)$10.00$11.00
Positions Vacant CCM Mono$8.00$8.80
Positions Vacant CCM Colour (+25%)$10.00$11.00
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your press ready PDF via Fairfax AdDelivery
AdDelivery portal is a free service for Fairfax clients and provides a preflight process will ensure your ad meets our specifications.
www.addelivery.com.au
Please ensure you have you Booking ID and height of advertisement to be able to upload your material. 

For assistance please contact Fairfax Advertising Production Support
Newspapers & Magazines
E: advertisingsupport@fairfaxmedia.com.au
T: 1300 666 326

This title also accepts material via AdStream.

 

DEADLINES

PORT LINCOLN TIMESDEADLINE
Publication DayTuesday, Thursday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material11am 1 working day prior
CLASSIFIED Booking & Material Deadline10am 1 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Tuesday5,000
Thursday5,500
Delivery AddressBridge Print
110-118 Adelaide Road, MURRAY BRIDGE SA 5253
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Port Lincoln, Arno Bay, Cleve, Coffin Bay, Colton, Coomunga, Coulta, Cowell, Cummins, Darke Peak, Edillilie, Elliston, Karkoo, Kimba, Kyancutta, Lipson, Lock, Louth Bay, Mount Damper, Mount Hope, Mount Wedge, North Shields, Port Neill, Rudall, Sheringa, Talia, Tooligie, Tumby Bay, Ungarra, Wangary, Wanilla, Warramboo, Warrow, Wharminda, Wudinna, Yallunda Flat, Yeelanna

 

POSTCODES IN DISTRIBUTION AREA
5604, 5603, 5670, 5654, 5633, 5652, 5640, 5602, 5631, 5641, 5605, 5680, 5690, 5607, 5725, 5600, 5700, 5608, 5606, 5540, 5000

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – John Mac Cabe
National Account Mangager
Australian Community Media
+61 467 734 831 Email QLD – John Mac Cabe
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds