NEWCASTLE AND LAKE MACQUARIE STAR OVERVIEW

18,392 Average Issue Readership – Print

newcastlestar.com.au

Publication Day: Wednesday

The Star (Newcastle) Map

Newcastle & Lake Macquarie Star is published every Wednesday, the Newcastle Star offers the households of Newcastle and Lake Macquarie a comprehensive midweek liftout real estate guide, together with 5 star Classifieds, regular features, sport, a business directory, after hours guide and freebies where our readers can win great weekly prizes.

The Newcastle Star offers service, value, coverage and results, just what our locals need. It is proud to provide the Newcastle and Lake Macquarie region with community news. As a proud arm of the region’s flagship daily the Newcastle Herald, the Newcastle Star maintains its community feel with the added benefit of being part of an iconic local brand.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

Demographics

Gender
48.9% Male
51.1% Female
Social Grade
  • 17.9% Social Grade A
  • 19.5% Social Grade B
  • 17.9% Social Grade C1
  • 23.1% Social Grade C2
  • 21.5% Social Grade DE
Income
  • 9.9% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 20.4% $80,000-$119,999 per year
  • 20.5% $120,000 or more per year
Lifestage
61.5% Parent
37.6% Not Parent
16.7% Retired
62.7% Working
Occupation
  • 8.6% Managers
  • 16.4% Professional
  • 9% Trades
  • 6.3% Community Services
  • 11.5% Administrative
  • 4.7% Sales
  • 1.4% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    18,392

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    8,398
  • Page Views
    12,707
  • Time Per Person (hh:mm:ss)
    0:01:14

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    2,893
  • Page Views
    5,143
  • Time Per Person (hh:mm:ss)
    0:02:00

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    4,859
  • Page Views
    6,122
  • Time Per Person (hh:mm:ss)
    0:00:45

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    792
  • Page Views
    1,438
  • Time Per Person (hh:mm:ss)
    0:01:10

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Newcastle & Lake Macquarie Star EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$245.39$269.92
Display Module Colour (+25%)$306.73$337.40

Newcastle & Lake Macquarie Star Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$17.99$19.79
CCM Colour (+25%)$22.49$24.74
Positions Vacant CCM Mono$17.99$19.79
Positions Vacant CCM Colour (+25%)$22.49$24.74
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

NEWCASTLE & LAKE MACQUARIE STARDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 5 working days prior
EGN Complete Supplied Material1pm 2 working days prior
CLASSIFIED Booking & Cancellation12pm 3 working days prior
CLASSIFIED Complete Supplied Material1pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday34,500
Delivery AddressFairfax Regional Printers, Holmwood Business Park, 7 Enterprise Drive, BERESFIELD, NSW, 2322
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.
 

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Newcastle, Adamstown, Adamstown Heights, Argenton, Barnsley, Belmont, Belmont North, Belmont South, Birmingham Gardens, Blacksmiths, Bolton Point, Boolaroo, Booragul, Broadmeadow, Cameron Park, Cardiff, Cardiff Heights, Cardiff South, Carrington, Caves Beach, Charlestown, Coal Point, Cooks Hill, Croudace Bay, Dudley, Edgeworth, Eleebana, Elemore Vale, Fennell Bay, Fletcher, Floraville, Garden Suburb, Gateshead, Georgetown, Glendale, Glendale Heights, Hamilton, Hamilton East, Hamilton South, Highfields, Hillsborough, Homesville, Islington, Jesmond, Jewells, Kahibah, Killingworth, Kotara, Kotara South, Lake Macquarie, Lakelands, Lambton, Macquarie Hills, Marks Point, Marmong Point, Maryland, Mayfield, Mayfield East, Mayfield West, Merewether, Merewether Heights, Mount Hutton, New Lambton, Newcastle East, North Lambton, Pelican, Rankin Park, Redhead, Sandgate, Seahampton, Shortland, Speers Point, Stockton, Swansea, Swansea Heads, Teralba, The Hill, The Junction, Tighes Hill, Tingira Heights, Toronto, Valentine, Wallsend, Wangi Wangi, Warabrook, Waratah, Waratah West, Warners Bay, West Wallsend, Whitebridge, Wickham, Windale

 

POSTCODES IN DISTRIBUTION AREA
2308, 2302, 2297, 2296, 2294, 2293, 2292, 2278, 2306, 2286, 2307, 2295, 2303, 2298, 2284, 2299, 2300, 2305, 2281, 2291, 2282, 2304, 2322, 2289, 2283, 2323, 2280, 2285, 2320, 2290, 2287

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – John Mac Cabe
National Account Mangager
Australian Community Media
+61 467 734 831 Email QLD – John Mac Cabe
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds