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NEWCASTLE HERALD OVERVIEW

newcastleherald.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

71,400 M-F Ave Issue Readership
64,492 Sat Ave Issue Readership
260,617 Total Monthly Readership - combined print and digital

Newcastle Herald

Newcastle Herald contributes to the health of the Hunter on a variety of levels. It plays an integral part in the Hunter community.

The Newcastle Herald’s aim is to produce a ‘one-stop’ newspaper. We cover major national and international events as well as any metropolitan paper, while our philosophy is to view those events through the eyes of firstly, Hunter Valley people, and secondly, regional and rural Australians. Newcastle Herald’s reporting and commentary leads public debate in the region and it’s coverage of local issues, from business to politics through to sport and entertainment is second to none.

Newcastle Herald is published six days a week and acknowledges that news organisations must take chances in adapting to the needs of online and mobile consumers or lose readership. Consumers are spending more time on digital media, and more of their digital media on mobile devices which is why the Newcastle Herald invests heavily in these areas.

This investment has resulted in the Newcastle Herald winning the PANPA awards for Best News Website and Best Mobile App in 2013 and 2014 as well as the Newcastle Herald’s audience never being higher than it is today.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending July 2020 | Nielsen Digital Ratings Monthly Sep 2020.

AUDIENCE

Print Audience

MON - FRISATTOTAL MONTHLY
71,40064,492207,251

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
400,9321,647,7170:03:47

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

MaleFemale
49.9250.08

Age

14 to 2930 to 4445 to 6465 Plus
10.259.5333.5846.63

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
4.4316.1328.1714.9736.3

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
33.3334.7918.066.85

Lifestage

ParentNot ParentRetiredWorking
41.258.839.0742.8

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
6.074.726.424.73.373.813.73

Source: emmaâ„¢ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020

RATES

Newcastle Herald EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$339.61$373.57
Display Module Colour (+25%)$424.52$466.97

Newcastle Herald Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$34.25$37.68
CCM Colour (+25%)$42.81$47.09
Positions Vacant CCM Mono$32.78$36.06
Positions Vacant CCM Colour (+25%)$40.98$45.07
Adzuna.com.au lift rates*$20.00$22.00

Newcastle Herald EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$417.47$459.22
Display Module Colour (+25%)$521.84$574.02

Newcastle Herald Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$40.03$44.03
CCM Colour (+25%)$50.04$55.04
Positions Vacant CCM Mono$48.75$53.63
Positions Vacant CCM Colour (+25%)$60.94$67.03
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

NEWCASTLE HERALDDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Cancellation12pm 2 working days prior
CLASSIFIED Complete Supplied Material1pm 1 working day prior

NEWCASTLE REAL ESTATE VIEW
DEADLINE
Publication DaySaturday
Display Booking Deadline10am Tuesday prior
Complete Material Deadline1pm Wednesday prior

WEEKENDERDEADLINE
Publication DaySaturday
Display Booking Deadline1pm Tuesday prior
Complete Material Deadline1pm Thursday prior

DRIVEDEADLINE
Publication DaySaturday
Display Booking Deadline11am Tuesday prior
Complete Material Deadline1pm Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday19,000
Tuesday18,000
Wednesday20,000
Thursday19,000
Friday27,500
Saturday31,500
Delivery AddressInserts Receiving
Fairfax Media Print & Logistics
159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Newcastle, Aberdeen, Abermain, Adamstown, Anna Bay, Avoca Beach, Baradine, Barraba, Bateau Bay, Belmont, Belmont North, Beresfield, Binnaway, Blackalls Park, Boggabri, Bonnells Bay, Boolaroo, Booragul, Branxton, Broadmeadow, Broke, Brunkerville, Budgewoi, Bulga, Cardiff, Carrington, Cessnock, Cessnock West, Charlestown, Chittaway Bay, Clarence Town, Coonabarabran, Coopernook, Cooranbong, Copacabana, Corindi Beach, Cundletown, Currabubula, Deepwater, Denman, Dora Creek, Dorrigo, Dungog, East Gresford, East Maitland, Edgeworth, Elemore Vale, Erina, Forster, Freemans Waterhole, Gateshead, Georgetown, Gillieston Heights, Glendale, Gorokan, Gosford, Green Point, Greta, Hallidays Point, Hamilton, Hamilton South, Hawkes Nest, Heatherbrae, Hexham, Islington, Jerrys Plains, Jesmond, Jewells, Kahibah, Kariong, Karuah, Kearsley, Kendall, Killarney Vale, Kincumber, Kootingal, Kotara, Kurri Kurri, Lake Haven, Lake Munmorah, Lambton, Largs, Long Jetty, Lorn, Maitland, Manilla, Mannering Park, Marks Point, Mayfield, Merriwa, Moonbi, Morisset, Mount Hutton, Mulbring, Murrurundi, Nabiac, Nelson Bay, Nemingha, New Lambton, New Lambton Heights, Newcastle West, Nords Wharf, Nundle, Ourimbah, Patonga, Paxton, Quirindi, Rathmines, Raymond Terrace, Redhead, Rutherford, Salamander Bay, Salt Ash, San Remo, Sandy Hollow, Seaham, Shoal Bay, Shortland, Speers Point, Stockton, Summerland Point, Swansea, Talsoni, Tanilba Bay, Tea Gardens, Telarah, Tenambit, Terrigal, The Entrance, The Junction, Thornton, Toowoon Bay, Toronto, Toukley, Tuggerah, Umina Beach, Uralla, Valentine, Wadalba, Wagstaff, Wallabadah, Wallsend, Wamberal, Wangi Wangi, Warabrook, Waratah, Warners Bay, Wee Waa, Werris Creek, West Gosford, Weston, Whitebridge, Wickham, Willow Tree, Wingen, Wollombi, Woodberry, Woolomin, Woy Woy, Wyoming, Wyong, Wyong, Wyongah

 

POSTCODES IN DISTRIBUTION AREA
2302, 2311, 2338, 2312, 2425, 2421, 2341, 2296, 2329, 2293, 2336, 2334, 2292, 2328, 2427, 2267, 2423, 2286, 2307, 2420, 2431, 2422, 2335, 2316, 2265, 2319, 2441, 2295, 2317, 2447, 2326, 2327, 2337, 2443, 2429, 2303, 2298, 2380, 2284, 2299, 2321, 2300, 2305, 2446, 2333, 2264, 2281, 2291, 2315, 2282, 2452, 2304, 2256, 2322, 2289, 2262, 2330, 2440, 2324, 2263, 2260, 2283, 2428, 2323, 2325, 2280, 2257, 2285, 2320, 2251, 2290, 2430, 2287, 2444, 2340, 2261, 2259, 2250, 2320

 

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