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NEWCASTLE HERALD OVERVIEW

807,461 Total Monthly Readership – Combined Print & Digital

theherald.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

Newcastle Herald

Newcastle Herald contributes to the health of the Hunter on a variety of levels. It plays an integral part in the Hunter community.

The Newcastle Herald’s aim is to produce a ‘one-stop’ newspaper. We cover major national and international events as well as any metropolitan paper, while our philosophy is to view those events through the eyes of firstly, Hunter Valley people, and secondly, regional and rural Australians. Newcastle Herald’s reporting and commentary leads public debate in the region and it’s coverage of local issues, from business to politics through to sport and entertainment is second to none.

Newcastle Herald is published six days a week and acknowledges that news organisations must take chances in adapting to the needs of online and mobile consumers or lose readership. Consumers are spending more time on digital media, and more of their digital media on mobile devices which is why the Newcastle Herald invests heavily in these areas.

This investment has resulted in the Newcastle Herald winning the PANPA awards for Best News Website and Best Mobile App in 2013 and 2014 as well as the Newcastle Herald’s audience never being higher than it is today.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
54.4% Male
45.6% Female
Age
  • 18% 14 to 29
  • 18% 30 to 44
  • 35% 45 to 64
  • 30% 65 Plus
Social Grade
  • 14.9% Social Grade A
  • 19.3% Social Grade B
  • 20.6% Social Grade C1
  • 19.7% Social Grade C2
  • 25.5% Social Grade DE
Income
  • 20.9% Less than $40,000 per year
  • 23.1% $40,000-$79,999 per year
  • 8.8% $80,000-$119,999 per year
  • 18.6% $120,000 or more per year
Lifestage
57.6% Parent
39.5% Not Parent
31.5% Retired
56.2% Working
Occupation
  • 12.8% Managers
  • 13.1% Professional
  • 7.4% Trades
  • 5.2% Community Services
  • 5.8% Administrative
  • 2.9% Sales
  • 2.8% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    105,790
  • Saturday
    97,511

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    652,123
  • Page Views
    2,403,000
  • Time Per Person (hh:mm:ss)
    0:03:19

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    165,781
  • Page Views
    745,808
  • Time Per Person (hh:mm:ss)
    0:06:45

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    456,576
  • Page Views
    1,312,000
  • Time Per Person (hh:mm:ss)
    0:01:52

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    70,078
  • Page Views
    344,993
  • Time Per Person (hh:mm:ss)
    0:02:44

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Newcastle Herald EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$339.61$373.57
Display Module Colour (+25%)$424.52$466.97

Newcastle Herald Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$34.25$37.68
CCM Colour (+25%)$42.81$47.09
Positions Vacant CCM Mono$32.78$36.06
Positions Vacant CCM Colour (+25%)$40.98$45.07
Adzuna.com.au lift rates*$20.00$22.00

 

Newcastle Herald EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$417.47$459.22
Display Module Colour (+25%)$521.84$574.02

Newcastle Herald Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$40.03$44.03
CCM Colour (+25%)$50.04$55.04
Positions Vacant CCM Mono$48.75$53.63
Positions Vacant CCM Colour (+25%)$60.94$67.03
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

NEWCASTLE HERALDDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material1pm 1 working day prior
CLASSIFIED Booking & Cancellation12pm 2 working days prior
CLASSIFIED Complete Supplied Material1pm 1 working day prior

NEWCASTLE DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline10am Tuesday prior
Complete Material Deadline1pm Wednesday prior

WEEKENDERDEADLINE
Publication DaySaturday
Display Booking Deadline1pm Tuesday prior
Complete Material Deadline1pm Thursday prior

DRIVEDEADLINE
Publication DaySaturday
Display Booking Deadline11am Tuesday prior
Complete Material Deadline1pm Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday19,000
Tuesday18,000
Wednesday20,000
Thursday19,000
Friday27,500
Saturday31,500
Delivery AddressInserts Receiving
Fairfax Media Print & Logistics
159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Newcastle, Aberdeen, Abermain, Adamstown, Anna Bay, Avoca Beach, Baradine, Barraba, Bateau Bay, Belmont, Belmont North, Beresfield, Binnaway, Blackalls Park, Boggabri, Bonnells Bay, Boolaroo, Booragul, Branxton, Broadmeadow, Broke, Brunkerville, Budgewoi, Bulga, Cardiff, Carrington, Cessnock, Cessnock West, Charlestown, Chittaway Bay, Clarence Town, Coonabarabran, Coopernook, Cooranbong, Copacabana, Corindi Beach, Cundletown, Currabubula, Deepwater, Denman, Dora Creek, Dorrigo, Dungog, East Gresford, East Maitland, Edgeworth, Elemore Vale, Erina, Forster, Freemans Waterhole, Gateshead, Georgetown, Gillieston Heights, Glendale, Gorokan, Gosford, Green Point, Greta, Hallidays Point, Hamilton, Hamilton South, Hawkes Nest, Heatherbrae, Hexham, Islington, Jerrys Plains, Jesmond, Jewells, Kahibah, Kariong, Karuah, Kearsley, Kendall, Killarney Vale, Kincumber, Kootingal, Kotara, Kurri Kurri, Lake Haven, Lake Munmorah, Lambton, Largs, Long Jetty, Lorn, Maitland, Manilla, Mannering Park, Marks Point, Mayfield, Merriwa, Moonbi, Morisset, Mount Hutton, Mulbring, Murrurundi, Nabiac, Nelson Bay, Nemingha, New Lambton, New Lambton Heights, Newcastle West, Nords Wharf, Nundle, Ourimbah, Patonga, Paxton, Quirindi, Rathmines, Raymond Terrace, Redhead, Rutherford, Salamander Bay, Salt Ash, San Remo, Sandy Hollow, Seaham, Shoal Bay, Shortland, Speers Point, Stockton, Summerland Point, Swansea, Talsoni, Tanilba Bay, Tea Gardens, Telarah, Tenambit, Terrigal, The Entrance, The Junction, Thornton, Toowoon Bay, Toronto, Toukley, Tuggerah, Umina Beach, Uralla, Valentine, Wadalba, Wagstaff, Wallabadah, Wallsend, Wamberal, Wangi Wangi, Warabrook, Waratah, Warners Bay, Wee Waa, Werris Creek, West Gosford, Weston, Whitebridge, Wickham, Willow Tree, Wingen, Wollombi, Woodberry, Woolomin, Woy Woy, Wyoming, Wyong, Wyong, Wyongah

 

POSTCODES IN DISTRIBUTION AREA
2302, 2311, 2338, 2312, 2425, 2421, 2341, 2296, 2329, 2293, 2336, 2334, 2292, 2328, 2427, 2267, 2423, 2286, 2307, 2420, 2431, 2422, 2335, 2316, 2265, 2319, 2441, 2295, 2317, 2447, 2326, 2327, 2337, 2443, 2429, 2303, 2298, 2380, 2284, 2299, 2321, 2300, 2305, 2446, 2333, 2264, 2281, 2291, 2315, 2282, 2452, 2304, 2256, 2322, 2289, 2262, 2330, 2440, 2324, 2263, 2260, 2283, 2428, 2323, 2325, 2280, 2257, 2285, 2320, 2251, 2290, 2430, 2287, 2444, 2340, 2261, 2259, 2250, 2320

 

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds