MID-COAST OBSERVER OVERVIEW

30,527 Total Monthly Readership –Print

Publication Day: Wednesday

Mid-coast Observer (Macksville) Map

Mid-Coast Observer is a weekly free regional community newspaper, circulating to more than 18,000 homes and businesses throughout the Macleay, Nambucca and Bellingen Shires.

It caters for the people from Telegraph Point in the south to Dorrigo in the North.

The Hibiscus Happynings in the northern distribution region and the Macleay Valley Happyings in the southern distribution region, now appear within the Mid-Coast Observer, as print sections rather than individual publications, providing a comprehensive overview of regional news, community and entertainment highlights in one publication.

The region is involved in all facets of primary production, timber industry, light industry, tourism and fishing both recreational and commercial.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
45.8% Male
54.2% Female
Social Grade
  • 11.1% Social Grade A
  • 15% Social Grade B
  • 23.6% Social Grade C1
  • 17.3% Social Grade C2
  • 32.9% Social Grade DE
Income
  • 38.1% Less than $40,000 per year
  • 34.4% $40,000-$79,999 per year
  • 13.2% $80,000-$119,999 per year
  • 8.2% $120,000 or more per year
Lifestage
56.4% Parent
43.6% Not Parent
31.8% Retired
44.3% Working
Occupation
  • 3.6% Managers
  • 16% Professional
  • 2.2% Trades
  • 7.9% Community Services
  • 8.5% Administrative
  • 3.2% Sales
  • 2.9% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    20,586

Print overview

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Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
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Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

RATES

Mid-coast Observer EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$129.17$142.09
Display Module Colour (+25%)$161.47$177.61

Mid-coast Observer Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Colour$17.02$18.72
Positions Vacant CCM Colour$19.38$21.32
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 
Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

MID-COAST OBSERVERDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 5 working days prior
EGN Complete Supplied Material5pm 3 working days prior
CLASSIFIED Booking & Material Deadline5pm 3 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday20,500
Delivery Addresses17 Albert Drive, DONNELLYVILLE 2447 (8,800 copies)
72-74 Elbow Street, KEMPSEY NSW 2440 (11,700 copies)
11,700 copies to 72-74 Elbow Street, KEMPSEY NSW 2440
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Kempsey, Bellbrook, Bellimbopinni, Bellingen, Bowraville, Clybucca, Crescent Head, Eungai Creek, Eungai Rail, Gladstone, Hat Head, Kundabung, Macksville, Nambucca Heads, Scotts Head, South West Rocks, Stuarts Point, Taylors Arm, Telegraph Point, Urunga, Valla Beach, Warrell Creek and Willawarrin

 

POSTCODES IN DISTRIBUTION AREA
2449, 2431, 2441, 2447, 2448, 2440

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce