MID-COAST OBSERVER OVERVIEW

Publication Day: Wednesday

19,203 Ave Issue Readership
33,116 Ave Monthly Readership

Mid-coast Observer (Macksville) Map

Mid-Coast Observer is a weekly free regional community newspaper, circulating to more than 18,000 homes and businesses throughout the Macleay, Nambucca and Bellingen Shires.

It caters for the people from Telegraph Point in the south to Dorrigo in the North.

The Hibiscus Happynings in the northern distribution region and the Macleay Valley Happyings in the southern distribution region, now appear within the Mid-Coast Observer, as print sections rather than individual publications, providing a comprehensive overview of regional news, community and entertainment highlights in one publication.

The region is involved in all facets of primary production, timber industry, light industry, tourism and fishing both recreational and commercial.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending July 2020 | Nielsen Digital Ratings Monthly Sep 2020.

AUDIENCE

Print Audience

PER ISSUETOTAL MONTHLY
19,20333,116
 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

DEMOGRAPHICS

Gender

MaleFemale
39.5460.46

Age

14 to 2930 to 4445 to 6465 Plus
12.9819.2835.1632.58

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
8.2521.6916.3824.0129.67

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
27.0120.1911.9216.28

Lifestage

ParentNot ParentRetiredWorking
57.5536.5928.4153.66

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
4.949.715.611.5111.025.241.74

 
Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020

RATES

Mid-coast Observer EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$129.17$142.09
Display Module Colour (+25%)$161.47$177.61

Mid-coast Observer Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Colour$17.02$18.72
Positions Vacant CCM Colour$19.38$21.32
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 
Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

MID-COAST OBSERVERDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working day prior
CLASSIFIED Booking & Material Deadline2pm 2 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday20,500
Delivery AddressesAttn: Inserts Receiving
72-74 Elbow Street, West Kempsey, NSW, 2440
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Kempsey, Bellbrook, Bellimbopinni, Bellingen, Bowraville, Clybucca, Crescent Head, Eungai Creek, Eungai Rail, Gladstone, Hat Head, Kundabung, Macksville, Nambucca Heads, Scotts Head, South West Rocks, Stuarts Point, Taylors Arm, Telegraph Point, Urunga, Valla Beach, Warrell Creek and Willawarrin

 

POSTCODES IN DISTRIBUTION AREA
2449, 2431, 2441, 2447, 2448, 2440

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce