LITHGOW MERCURY OVERVIEW

5,029 Average Issue Readership – Print

lithgowmercury.com.au

Publication Days: Tuesday, Friday

Lithgow Mercury Map

Lithgow Mercury is the voice of choice for the Lithgow Valley published bi-weekly in print and online. The strong local news content, sports and social coverage along with regular business features support its high penetration into the local markets of Lithgow, Wallerawang and Portland.

Lithgow is located at the junction of three major highways – The Great Western Highway, Bells Line of Road and the Castlereagh Highway. These provide direct links to the Penrith/Windsor/ Richmond/Sydney areas to the east, Mudgee to the north and the Central West to the west.

Known as the gateway to the West, Lithgow has a diverse range of industrial and agricultural operations. The coal industry is still a major employer. There have also been other enterprises established in the area including the formation of Westfund, now a very significant employer, Ferrero, two universities; Notre Dame and the University of Western Sydney as well as the

State Office building housing the Police Assistance Line (PAL) and State Debt Recovery and more recently, the development of the Emirates Wolgan Valley Resort and Spa making the Lithgow area a destination for many.

This publication uses a T84 Modular layout.

Source: Publishers statement May 2018. Readership based on circulation – calculated at 1.3 readers per copy.

Print readership

  • Mon-Fri avg
    5,029

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    28,096
  • Page Views
    92,149
  • Time Per Person (hh:mm:ss)
    0:02:22

Total digital overview

The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    7,531
  • Page Views
    26,157
  • Time Per Person (hh:mm:ss)
    0:04:33

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    18,678
  • Page Views
    51,870
  • Time Per Person (hh:mm:ss)
    0:01:23

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    3,290
  • Page Views
    14,101
  • Time Per Person (hh:mm:ss)
    0:01:54

Tablet overview

The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

Lithgow Mercury EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$95.67$105.23
Display Module Colour (+25%)$119.58$131.54

Lithgow Mercury Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.71$9.58
CCM Colour (+25%)$10.89$11.98
Positions Vacant CCM Mono$10.25$11.28
Positions Vacant CCM Colour (+25%)$12.81$14.09
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

LITHGOW MERCURYDEADLINE
Publication DayTuesday, Friday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material12pm 1 working day prior
CLASSIFIED Booking & Material Deadline10am 1 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Tuesday1,600
Friday1,600
Delivery AddressFairfax Media Print and Logistics North Richmond
159 Bells Line of Road, NORTH RICHMOND NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

  

Please ensure your inserts have the correct pallet tag attached for delivery

Due to the number of inserts processed at North Richmond all inserts must carry the correct pallet tag or the delivery will be rejected from the site. Once the print site has been notified of your booking you will receive a booking number and pallet tag from site. If you have not received your pallet tag please contact Joanne Whittingham on (02) 4570 4864 or joanne.whittingham@fairfaxmedia.com.au

All commercial insert bookings should be booked at least 2 weeks prior to your publication date. Inserts will need to arrive at our site no later than 5 working days prior to your print date.  Any late inserts or inserts which are not booked in cannot be guaranteed insertion into your products.

North Richmond insert capacity has a maximum of 48 pages for all inserts in an issue.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Lithgow, Blackheath, Bowenfels, Cullen Bullen, Dargan, Hartley, Kandos, Katoomba, Little Hartley, Meadow Flat, Medlow Bath, Mount Victoria, Portland, Wallerawang  

 

POSTCODES IN DISTRIBUTION AREA
2786, 2787, 2795, 2845, 2847, 2790

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds