LATROBE VALLEY EXPRESS OVERVIEW

lvexpress.com.au

Publication Day: Monday

 

45,305 Ave Issue Readership – Print
64,535 Monthly Readership – Print

Latrobe Valley Express is the area's primary source of local news and information. It's the only newspaper that covers the entire Latrobe Shire.

The Express is published twice weekly on Monday and Thursday and is home delivered free to all households in the Latrobe region. The distribution area extends from the west in the small towns of Yarragon and Trafalgar, through the major centres of Moe, Morwell, Churchill and Traralgon, and as Far East as Rosedale.

The Latrobe Valley Express concentrates on local, state and national that is relevant to its strong local reader base. If there is an advertising message that needs to be conveyed to the Latrobe Valley, the Express is the only newspaper to use. It is a first rate publisher or news online and in print.

The Latrobe Shire is 150km east of Melbourne. It is the centre of the most attractive and diverse areas in southern Australia. Latrobe City is a multi-cultural community with large ethnic groups of Dutch, Italian, German and Maltese residents.

The Latrobe Valley is known for its wealth of power stations, heavy and light industry and natural resources and tourism. Morwell is the home of industries such as the Australian Paper Mill, which is the largest paper mill in the Southern Hemisphere, and has a long association with electricity generation.

This publication uses a T84 Modular layout.

 

DEMOGRAPHICS

Gender

Male Female
5941

Age

14 to 2930 to 4445 to 6465 Plus
28.649.7361.620

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
22.7228.8414.46033.98

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
27.0333.0522.720

Lifestage

ParentNot ParentRetiredWorking
65.7734.23055.54

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
4.1518.570018.3106.95

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

DEADLINES

LATROBE VALLEY EXPRESSDEADLINE
Publication DayMonday, Thursday
EGN Booking & Cancellation12pm 3 working days prior
EGN Complete Supplied Material12pm 3 working days prior
CLASSIFIED Booking & Material Deadline11am 1 working day prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

GET IN TOUCH

Vic – Linda Nameh
BOFB
03 9826 5188 Email Vic – Linda Nameh
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald