LATROBE VALLEY EXPRESS OVERVIEW

63,401 Total Monthly Readership – Print

lvexpress.com.au

Publication Days: Monday and Thursday

Latrobe Valley Express is the area's primary source of local news and information. It's the only newspaper that covers the entire Latrobe Shire.

The Express is published twice weekly on Monday and Thursday and is home delivered free to all households in the Latrobe region. The distribution area extends from the west in the small towns of Yarragon and Trafalgar, through the major centres of Moe, Morwell, Churchill and Traralgon, and as Far East as Rosedale.

The Latrobe Valley Express concentrates on local, state and national that is relevant to its strong local reader base. If there is an advertising message that needs to be conveyed to the Latrobe Valley, the Express is the only newspaper to use. It is a first rate publisher or news online and in print.

The Latrobe Shire is 150km east of Melbourne. It is the centre of the most attractive and diverse areas in southern Australia. Latrobe City is a multi-cultural community with large ethnic groups of Dutch, Italian, German and Maltese residents.

The Latrobe Valley is known for its wealth of power stations, heavy and light industry and natural resources and tourism. Morwell is the home of industries such as the Australian Paper Mill, which is the largest paper mill in the Southern Hemisphere, and has a long association with electricity generation.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending Jan 2019.

Print readership

  • Average Issue Readership
    50,446

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

Latrobe Valley Express EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$120.00$132.00
Display Module Colour (+25%)$150.00$165.00

Latrobe Valley Express Classified Rates

SECTIONRATE EX GSTRATE INCL GST
CCM Mono$14.55$16.01
CCM Colour (+25%) $18.19$20.01
Positions Vacant CCM Mono$14.55$16.01
Positions Vacant CCM Colour (+25%) $18.19$20.01
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

Delivering complete material to Fairfax?

Our preferred method of receiving material is AdStream.

Please supply a booking number when emailing material.

Email EGN and Classified material to bookings@lvexpress.com.au

 

LATROBE VALLEY EXPRESSDEADLINE
Publication DayMonday, Thursday
EGN Booking & Cancellation12pm 3 working days prior
EGN Complete Supplied Material12pm 3 working days prior
CLASSIFIED Booking & Material Deadline11am 1 working day prior

Due to production processes, deadlines are absolute.

INSERTSPUBLICATION DAYQUANTITY
Monday36,700
Thursday36,700
Delivery Address5 Jones Road, Morwell, VIC 3840
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.
 

MAJOR TOWNS IN DISTRIBUTION AREA
Boolarra, Churchill, Cowwarr, Erica, Glengarry, Gormandle, Jeeralang, Koornalla, Licola, Mirboo North, Moe, Moondarra, Morwell, Newsborough, Rawson, Rosedale, Tanjil South, Thorpdale, Thorpdale Sth, Toongabbie, Trafalgar, Traralgon, Tyers, Walhalla, Willowgrove, Yallourn North, Yarragon, Yinnar

POSTCODES IN DISTRIBUTION AREA
3857, 3856, 3873, 3847, 3870, 3854, 3823, 3869, 3824, 3842, 3840, 3825, 3844

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds