LAKES MAIL OVERVIEW

26,200 Average Issue Readership – Print

lakesmail.com.au

Publication Day: Thursday

The Lakes Mail, established in October 1996, has undergone a substantial change providing both readers and advertisers with a fresh layout, increased sections and an expanded classified section as well as the increased regularity of weekly distribution (formerly fortnightly) now including the top end of the Central Coast which has been extremely well received.

Our commitment to the Westlakes area, Blackalls Park/Toronto through to Morisset/Cooranbong/Wyee Point, remains undiminished and this area maintains the lion’s share of the Lakes Mail readership base.

The paper has a strong community focus and as always, our locally based editorial continues to cover hard hitting news stories, a range of special feature topics and provides a strong focus on the people and the issues that affect them in our region.

Lakes Mail has a comprehensive entertainment guide, “LIVE”, a detailed local services directory and classified pages. The newspaper features all the local sports and has a fishing column written for local anglers.

A strong established readership base provides advertisers with an effective tool for obtaining maximum impact from their advertising dollar. As part of the Newcastle Newspapers Group we can also off er advertisers a unique opportunity to take advantage of great package deals and broaden their marketing reach.

The area is growing rapidly in both the commercial and residential sectors with Toronto and Morisset, in particular, set for strong development over the next few years which will provide the Lakes Mail with great opportunities to further enhance the product for our loyal readers and advertisers.

This publication uses a T84 Modular layout.

Source: Publishers statement May 2018. Readership based on circulation – calculated at 1.3 readers per copy.

Print readership

  • Average Issue Readership
    26,200

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    19,878
  • Page Views
    34,809
  • Time Per Person (hh:mm:ss)
    0:01:28

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    4,715
  • Page Views
    9,849
  • Time Per Person (hh:mm:ss)
    0:02:59

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    13,462
  • Page Views
    20,701
  • Time Per Person (hh:mm:ss)
    0:00:58

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    2,190
  • Page Views
    4,256
  • Time Per Person (hh:mm:ss)
    0:00:54

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

Lakes Mail EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono $72.42$79.66
Display Module Colour (+25%)$90.52$99.58

Lakes Mail Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$7.26$7.99
CCM Colour (+25%)$9.08$9.98
Positions Vacant CCM Mono$7.26$7.99
Positions Vacant CCM Colour (+25%)$9.08$9.98
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

LAKES MAILDEADLINE
Publication DayThursday
EGN Booking & Cancellation1pm 5 working days prior
EGN Complete Supplied Material1pm 2 working days prior
CLASSIFIED Booking & Material Deadline1pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Thursday28,000
Delivery AddressInserts Receiving
Fairfax Media Print and Logistics - Nth Richmond
159 Bells Line of Road, North Richmond NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Morisset, Arcadia Vale, Awaba, Balcolyn, Balcolyn, Balmoral, Balmoral, Blackalls Park, Blackalls Park, Blue Haven, Blue Haven, Bonnells Bay, Bonnells Bay, Brightwaters, Brightwaters, Budgewoi, Budgewoi, Buttaba, Buttaba, Carey Bay, Carey Bay, Charmhaven, Charmhaven, Coal Haven, Coal Point, Cooranbong, Cooranbong, Dora Creek, Dora Creek, Eraring, Erarung, Fennell Bay, Fennell Bay, Fishing Point, Fishing Point, Gorokan, Gorokan, Hamlyn Terrace, Kilaben Bay, Lake Haven, Mannering Park, Mirrabookla, Morriset Park, Rathmines, San Remo, Silverwater, Sunshine, Toronto, Wangi Wangi, Windermere Park, Wyee, Wyee Point, Yarraonga Park  

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – John Mac Cabe
National Account Mangager
Australian Community Media
+61 467 734 831 Email QLD – John Mac Cabe
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds