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THE ISLANDER OVERVIEW

2,800 Average Issue Readership – Print

theislanderonline.com.au

Publication Days: Thursday

The Islander-Map

The Islander newspaper, in one incarnation or another, has been operating on Kangaroo Island for more than 100 years and continues to be the lifeblood of island life.

Kangaroo Island is larger than many people realise. It’S 155kms long and 55kms wide, and while Kingscote is the main business and retail hub, there are four other main towns – Penneshaw (where the ferry comes in), American River, Parndana and Emu Bay.

The Islander goes into virtually every home on the island and also has a very strong subscriber base along with e-editions.

It’s published weekly and readers often queue to buy it. As the only media across the island, The Islander is a valuable vehicle to keep people in far-flung areas of the island abreast of everything that’s going on.

It has a strong readership for its sport pages, along with community groups, not-for-profits, local Council and government agencies.

The island derives its income in two main areas – farming and agriculture, and tourism and hospitality and we cater to farmers with regular farming pages.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

Print readership

  • Average Issue Readership
    2,800

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    19,278
  • Page Views
    47,198
  • Time Per Person (hh:mm:ss)
    0:02:36

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    6,017
  • Page Views
    16,775
  • Time Per Person (hh:mm:ss)
    0:04:17

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    11,679
  • Page Views
    24,170
  • Time Per Person (hh:mm:ss)
    0:01:42

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    2,323
  • Page Views
    6,242
  • Time Per Person (hh:mm:ss)
    0:01:52

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

The Islander EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$57.87$63.65
Display Module Colour (+25%)$72.33$79.57

The Islander Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$7.57$8.33
CCM Colour (+25%)$9.47$10.41
Positions Vacant CCM Mono$7.57$8.33
Positions Vacant CCM Colour (+25%)$9.47$10.41
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ISLANDERDEADLINE
Publication DayThursday
EGN Booking & Cancellation3pm 5 working days prior
EGN Complete Supplied Material1pm 2 working days prior
CLASSIFIED Booking & Material Deadline4pm 3 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Thursday2,000
Delivery AddressThe Islander
C/O Island Care
Giles Street
Kingscote SA 5223
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Kingscote, American River, Cygnet River, Emu Bay, Karatta, Middle River, Parndana, Penneshaw, Stokes Bay, Vivonne

 

POSTCODES IN DISTRIBUTION AREA
5220, 5221, 5222, 5223, 5211, 5000

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds