THE ISLANDER OVERVIEW
Publication Days: Thursday
The Islander newspaper, in one incarnation or another, has been operating on Kangaroo Island for more than 100 years and continues to be the lifeblood of island life.
Kangaroo Island is larger than many people realise. It’S 155kms long and 55kms wide, and while Kingscote is the main business and retail hub, there are four other main towns – Penneshaw (where the ferry comes in), American River, Parndana and Emu Bay.
The Islander goes into virtually every home on the island and also has a very strong subscriber base along with e-editions.
It’s published weekly and readers often queue to buy it. As the only media across the island, The Islander is a valuable vehicle to keep people in far-flung areas of the island abreast of everything that’s going on.
It has a strong readership for its sport pages, along with community groups, not-for-profits, local Council and government agencies.
The island derives its income in two main areas – farming and agriculture, and tourism and hospitality and we cater to farmers with regular farming pages.
This publication uses a T84 Modular layout.
Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.
Print readership
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Average Issue Readership2,800
Print overview

Total digital readership
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Unique Audience19,278
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Page Views47,198
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Time Per Person (hh:mm:ss)0:02:36
Total digital overview

Desktop readership
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Unique Audience6,017
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Page Views16,775
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Time Per Person (hh:mm:ss)0:04:17
Desktop overview

Smartphone readership
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Unique Audience11,679
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Page Views24,170
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Time Per Person (hh:mm:ss)0:01:42
Smartphone overview

Tablet readership
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Unique Audience2,323
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Page Views6,242
-
Time Per Person (hh:mm:ss)0:01:52
Tablet overview

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RATES
The Islander EGN Rates
EGN RATES | RATE EX GST | RATE INCL GST |
---|---|---|
Display Module Mono | $57.87 | $63.65 |
Display Module Colour (+25%) | $72.33 | $79.57 |
The Islander Classified Rates
CLASSIFIED RATES | RATE EX GST | RATE INCL GST |
---|---|---|
CCM Mono | $7.57 | $8.33 |
CCM Colour (+25%) | $9.47 | $10.41 |
Positions Vacant CCM Mono | $7.57 | $8.33 |
Positions Vacant CCM Colour (+25%) | $9.47 | $10.41 |
Adzuna.com.au lift rates* | $20.00 | $22.00 |
MATERIAL DELIVERY
Print Advertising: Supplying your PDF Â
ACM AdDrop
The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
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DEADLINES
THE ISLANDER | DEADLINE |
---|---|
Publication Day | Thursday |
EGN Booking & Cancellation | 3pm 5 working days prior |
EGN Complete Supplied Material | 1pm 2 working days prior |
CLASSIFIED Booking & Material Deadline | 4pm 3 working days prior |
All deadlines are in local time. Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Thursday | 2,000 | |
Delivery Address | The Islander C/O Island Care Giles Street Kingscote SA 5223 |
|
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. |
Check the Insert Specifications page for all requirements before supplying inserts.
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MAJOR TOWNS IN DISTRIBUTION AREA
Kingscote, American River, Cygnet River, Emu Bay, Karatta, Middle River, Parndana, Penneshaw, Stokes Bay, Vivonne
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POSTCODES IN DISTRIBUTION AREA
5220, 5221, 5222, 5223, 5211, 5000
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