ILLAWARRA MERCURY OVERVIEW

680,532 Total Monthly Readership – Combined Print & Digital

illawarramercury.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

Illawarra Mercury-Map

Illawarra Mercury has served the Illawarra region since 1855. The award winning Illawarra Mercury is the only paid daily newspaper in the region.

It is the premier print and digital news and advertising medium in the Illawarra. In a region with a population of over 400,000, The Illawarra Mercury is a vital information provider to the Illawarra both in print and online. It services a vibrant, technology driven community tackling the challenges of the 21st century.

The University of Wollongong is forging an international reputation in information technology and other fields. This regional economy has been built on a foundation of steel manufacturing and heavy industry that continues in the region. All this in a beautiful location between bush clad mountains and the sea, beginning just 45 kilometres south of Sydney.

With a primary circulation centred on the geographical region of the Illawarra, the secondary region covers a vast area encompassing the Southern Highlands of New South Wales as far south as Eden on the Victorian border.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
54.1% Male
45.9% Female
Social Grade
  • 12.5% Social Grade A
  • 14.5% Social Grade B
  • 22.1% Social Grade C1
  • 23.9% Social Grade C2
  • 26.9% Social Grade DE
Income
  • 21.5% Less than $40,000 per year
  • 19.3% $40,000-$79,999 per year
  • 16.6% $80,000-$119,999 per year
  • 15% $120,000 or more per year
Lifestage
52.2% Parent
46.3% Not Parent
26.3% Retired
52% Working
Occupation
  • 6.4% Managers
  • 10.7% Professional
  • 7.7% Trades
  • 8.2% Community Services
  • 5.8% Administrative
  • 3.9% Sales
  • 6.4% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    52,065
  • Saturday
    51,480

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    406,509
  • Page Views
    1,621,000
  • Time Per Person (hh:mm:ss)
    0:03:11

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    96,857
  • Page Views
    463,357
  • Time Per Person (hh:mm:ss)
    0:06:13

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    288,468
  • Page Views
    946,081
  • Time Per Person (hh:mm:ss)
    0:02:01

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    48,244
  • Page Views
    212,131
  • Time Per Person (hh:mm:ss)
    0:02:16

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Illawarra Mercury EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$188.95$207.84
Display Module Colour (+25%) $236.18$259.80

Illawarra Mercury Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Colour$27.35$30.09
Positions Vacant CCM Colour $26.07$28.68
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

 

 

Illawarra Mercury EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$204.51$224.96
Display Module Colour (+25%)$255.64$281.20

Illawarra Mercury Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Colour$27.35$30.09
Positions Vacant CCM Colour$26.07$28.68
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

ILLAWARRA MERCURYDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material3pm 1 working day prior
Classified Booking & Material Deadline4pm 1 working day prior

ILLAWARRA MERCURY DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline10am 5 working days prior
Complete Material Deadline4pm 3 working days prior

Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday9,800
Tuesday9,200
Wednesday9,400
Thursday9,550
Friday12,300
Saturday13,600
Delivery AddressCapital Fine Print
9 Pirie Street, FYSHWICK ACT NSW 2609
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

 

POSTCODES IN DISTRIBUTION AREA
2538, 2573, 2505, 2534, 2516, 2535, 2506, 2508, 2546, 2571, 2515, 2525, 2537, 2502, 2517, 2576, 2577, 2533, 2526, 2550, 2519, 2539, 2536, 2518, 2527, 2528, 2529, 2541, 2217, 2580, 2229, 2233, 2530, 2570, 2500, 2540, 2560

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds