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HUNTER VALLEY NEWS OVERVIEW

17,168 Total Monthly Readership – Print

huntervalleynews.net.au

Publication Day: Wednesday

Hunter Valley News-Map

Hunter Valley News is a free paper delivered throughout three major towns in the Hunter Valley. Singleton and Muswellbrook are strongly industry and mining based. Scone industry is more rural based, however many miners reside there.

Scone is known as the Horse Capital of Australia with horse studs providing employment in the Upper Hunter. The remaining communities of Denman, Merriwa, Aberdeen and Murrurundi are rural based with the exception of Aberdeen, which has developed an export and domestic meat processing plant.

Hunter Valley News provides a week to week snapshot of the major issues affecting this region as a whole.

About half the population of the Upper Hunter is directly or indirectly associated with the mining and power generation industries. Annual 

average incomes in the region are said to be among the highest in regional Australia.

Strong buying power, increased mobility and time has seen shopping behaviour patterns embrace all the Upper Hunter rather than just the old traditional town ‘loyalty’. Tourism groups, associations and individuals are growing and working together to promote the region’s rich variety of wine producing vineyards, its natural beauty and proximity to Newcastle, the Central Coast and Sydney.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
57.5% Male
42.5% Female
Age
  • 17% 14 to 29
  • 20% 30 to 44
  • 47% 45 to 64
  • 16% 65 Plus
Social Grade
  • 20.1% Social Grade A
  • 24.2% Social Grade B
  • 22.8% Social Grade C1
  • 6.9% Social Grade C2
  • 26% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 20.1% $40,000-$79,999 per year
  • 10.3% $80,000-$119,999 per year
  • 20.1% $120,000 or more per year
Lifestage
67.2% Parent
27.7% Not Parent
11.7% Retired
65.8% Working
Occupation
  • 5.9% Managers
  • 18.4% Professional
  • 16.4% Trades
  • 4.5% Community Services
  • 5.1% Administrative
  • 2.3% Sales
  • 6.8% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    30,105

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    12,807
  • Page Views
    24,933
  • Time Per Person (hh:mm:ss)
    0:00:59

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    2,568
  • Page Views
    5,649
  • Time Per Person (hh:mm:ss)
    0:01:45

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    9,408
  • Page Views
    16,991
  • Time Per Person (hh:mm:ss)
    0:00:46

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    1,189
  • Page Views
    2,290
  • Time Per Person (hh:mm:ss)
    0:00:46

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Hunter Valley News EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$123.65$136.01
Display Module Colour (+25%)$154.56$170.02

Hunter Valley News Classified Rates

CLASSIFIED RATES RATE EX GSTRATE INCL GST
CCM Mono$15.96$17.56
CCM Colour (+25%)$19.95$21.95
Positions Vacant CCM Mono$18.94$20.83
Positions Vacant CCM Colour (+25%)$23.68$26.04
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

HUNTER VALLEY NEWSDEADLINE
Publication DayWednesday
EGN Booking & Cancellation2pm 4 working days prior
EGN Complete Supplied Material12pm 2 working days prior
CLASSIFIED Booking & Material Deadline12pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday19,000
Delivery AddressFairfax Media Print and Logistics
64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Muswellbrook, Aberdeen, Appletree Flat, Baerami, Belltrees, Blandford, Bulga, Bunnan, Camberwell, Castle Rock, Denman, Ellerston, Falbrook, Glennies Creek, Gundy, Gungal, Howes Valley, Jerrys Plains, Kars Springs, Kerrabee, Lemington, Martindale, Merriwa, Milbrodale, Moonan Flat, Mount Olive, Mount Thornley, Murrurundi, Parkville, Putty, Ravensworth, Rouchel, Sandy Hollow, Scone, Singleton, Stewarts Brook, Upper Rouchel, Warkworth, Whittingham, Wingen, Wybong  

 

POSTCODES IN DISTRIBUTION AREA
2338, 2329, 2336, 2328, 2337, 2333, 2330

 

GET IN TOUCH

ACM Enterprise
1300 788 468 Email ACM Enterprise
ACM Classifieds
1300 788 468 Email ACM Classifieds
ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce