100,000 Monthly readers print
99,312 Monthly Audience – Digital

Publication Days: Monthly

Horse Deals is Australia’s no 1 equestrian magazine. The home to everything equine for all disciplines, breeds and budgets. An inspirational mix of lifestyle, training, health and fashion - every readers one stop shop.

No other magazine offers the compelling mix of horses for sale, breeds, training, health, fashion and lifestyle, to help equestriennes across all disciplines turn their dreams into a reality.

For clients, Horse Deals is able to offer print and digital options customised to suit, readers turn to our magazine and website to view the latest products and businesses related to the industry that they love.

Publishers Statement January 2017




Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.



Section: PrintRate ex GSTRate inc GST
Full page$883.64$972.00
Half page$473.64$521.00
Quarter page$248.18$273.00
One eighth of a page$128.18$141.00
One sixteenth of a page$51.82$57.00


For digital advertising opportunities and rates download our DIGITAL Media Kit

† Display EGN includes colour
Digital rates a based on a 20% Share of voice (SOV) for a one week appearance. Subject to availability
For group and other digital advertising opportunities download (INSERT PDF)


Delivering complete material to Horse Deals?

Our preferred method of receiving material is email.

Please contact your National Sales Agriculture representative for material delivery instructions.


Download the 2021 HDs Full Media Kit



EditionDeadlineOn Sale
JANUARY2pm December 4, 2020January 21, 2021
FEBRUARY2pm January 8, 2021February 21, 2021
MARCH2pm February 5, 2021March 21, 2021
APRIL2pm March 5, 2021April 21, 2021
MAY2pm April 9, 2021May 21, 2021
JUNE2pm May 7, 2021June 21, 2021
JULY2pm June 4, 2021July 21, 2021
AUGUST2pm July 2, 2021August 21, 2021
SEPTEMBER2pm August 5, 2021September 21, 2021
OCTOBER2pm September 3, 2021October 21, 2021
NOVEMBER2pm October 8, 2021November 21, 2021
DECEMBER2pm November 5, 2021December 21, 2021



JANUARYHealth: Hoof Care, Quarter Horse Special, Dressage Special, Arabs & Endurance Special, Transport Special
FEBRUARYHealth: Equine Therapies, Ponies Special, Youngstock Special, Baroque Special
MARCHHealth & Wellbeing, Instructors & Trainers, Eventing Special, Gypsy Club Special
APRILHealth: Digestive Health, Autumn/Winter Clothing, Show Special, Western Special
MAYHealth: Joints & Tendons, Real Estate & Prop Imp, Dressage Special, ASH Special
JUNEHealth: Winter, Performance Special, Heavy Horse/Horse Drawn, Coloured Horse
JULYHealth & Wellbeing, Warmblood, Ponies, Working Horse Special, Transport Special
AUGUSTHealth: Breaking & Y/Stock, Stallions Pt 1, Broodmares Special
SEPTEMBERHealth: Laminitis/IR/EMS, Stallions Pt 2, Broodmares
OCTOBERSummer Fashion & Rugs, Equitana/Trade Show, Ponies Special, Warmbloods
NOVEMBERHealth: Summer Health, Real Estate & Prop Imp, Gifts Pt 1, Eventing Special, Show Special
DECEMBERHealth: Skin, Coats & Conditioning, Gifts Pt 2, ASH Special, Showjumping Special


NSW – John Mac Cabe
National Account Manager
Australian Community Media
+61 467 734 831 Email NSW – John Mac Cabe
VIC – Rachel Batt
National Account Manager
Australian Community Media
+61 417 466 265 Email VIC – Rachel Batt
VIC – Adam Fletcher
National Account Manager
Australian Community Media
+61 408 462 680 Email VIC – Adam Fletcher
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald