HERALD NEWSPAPERS OVERVIEW

Including Fremantle Herald, Cockburn City Herald, Melville City Herald North and Melville City Herald South

74,266 Average Circulation (CAB)

fremantleherald.com

Publication Day: Saturday

Inner West Courier

So why should you advertise in the Herald? Because it works.

Fiercely independent and locally owned and produced the Herald enjoys exceptionally high recall (73% unprompted, 80% prompted) and a high level of exclusive readership.

The Herald is published weekly throughout Fremantle and East Fremantle as well as the booming cities of Melville and Cockburn.

Packed with news, features and exciting promotional feature opportunities the Herald hits up to 61,130 local letterboxes and is also re-published in full on the internet, in traditional and interactive formats.

With the “best distribution service” in Perth, the Herald is the most reliable, trustworthy way to deliver your message to thousands of local readers.

You can choose to book in the Fremantle/Cockburn areas or the Melville City areas (North and South).  Please note that Fremantle and Melville North are weekly, Cockburn & Melville South alternate fortnightly.

source: CAB September 2018

Demographics

Gender
40.7% Male
59.3% Female
Age
  • 19% 14 to 29
  • 7% 30 to 44
  • 37% 45 to 64
  • 38% 65 Plus
Social Grade
  • 14.2% Social Grade A
  • 17.7% Social Grade B
  • 9.3% Social Grade C1
  • 6.6% Social Grade C2
  • 52.2% Social Grade DE
Income
  • 13.6% Less than $40,000 per year
  • 5.9% $40,000-$79,999 per year
  • 19.7% $80,000-$119,999 per year
  • 10% $120,000 or more per year
Lifestage
38.1% Parent
58.7% Not Parent
27.4% Retired
38.2% Working
Occupation
  • 3.2% Managers
  • 5.8% Professional
  • 4.8% Trades
  • 2.9% Community Services
  • 6.3% Administrative
  • 2.2% Sales
  • 3% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2018 | Neilsen DC Jan 2019.

HERALD NEWSPAPER RATES

Fremantle Herald EGN Rates

Weekly Saturday Publication
EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$8.86$9.75
Full Colour Loading$300.00$330.00

Cockburn City Herald EGN Rates

Fortnightly Saturday Publication
EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$8.86$9.75
Full Colour Loading$300.00$330.00

Melville City Herald North EGN Rates

Weekly Saturday Publication
EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$7.96$8.76
Full Colour Loading$300.00$330.00

Melville City Herald South EGN Rates

Fortnightly Saturday Publication
EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$7.96$8.76
Full Colour Loading$300.00$330.00

MULTI-PAPER BUY RATES

Melville City Herald (North & South Full Run) EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$11.37$12.51
Full Colour Loading$300.00$330.00

Herald (Full Run) EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$24.03$26.43
Full Colour Loading$300.00$330.00

Herald Package - Fremantle/Cockburn City EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$12.66$13.93
Full Colour Loading$300.00$330.00

 

SPECS

Herald Newspapers EGN Columns

EGN: This publication uses 400mm x 7 columns (262mm wide).

Centre Spread with bleed through the gutter max. image area 400mm x 550mm wide.
Columns12345678
mm3472110148186224262N/A

Herald Newspapers Classified Columns

 
Columns12345678
mm306396129162195228262

Please contact us for Classified Rates.

For full specs go to perthsuburbannews.com.au/herald/heraldspecs/

 

MATERIAL DELIVERY

 

Delivering complete material to Herald newspaper group?

Our preferred method of receiving material is AdStream.

Email EGN material to advertising@fremantleherald.com

Please supply a booking number when emailing material.

 

DEADLINES

 DEADLINE
Publication DaySaturday
EGN Booking & Cancellation12pm 5 working days prior
EGN Complete Supplied Material5pm 4 working day prior

Due to production processes, deadlines are absolute.

 

Cockburn City Herald  (Published Fortnightly)

SUBURBS IN DISTRIBUTION AREA

Bibra Lake, Coogee, Coolbellup, Hamilton Hill, Munster, North Lake, Port Coogee, Spearwood

POSTCODES IN DISTRIBUTION AREA

6163, 6166, 6164

 

Freemantle

SUBURBS IN DISTRIBUTION AREA

Beaconsfield, East Fremantle, Fremantle, Hilton, North Coogee, North Fremantle, O’Connor, Samson, South Fremantle, White Gum Valley

POSTCODES IN DISTRIBUTION AREA

6162, 6158, 6160, 6163, 6159

 

Melville City Herald North

SUBURBS IN DISTRIBUTION AREA

Alfred Cove, Applecross, Ardross, Attadale, Bicton, Booragoon, Brentwood, Melville, Mt Pleasant, Myaree, Palmyra

POSTCODES IN DISTRIBUTION AREA

6153, 6154, 6156, 6157

 

Melville City Herald South (Published Fortnightly)

SUBURBS IN DISTRIBUTION AREA

Bateman, Bull Creek, Kardinya, Leeming, Murdoch, Willagee, Winthrop

POSTCODES IN DISTRIBUTION AREA

6149, 6150, 6156, 6163

 

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales