GOULBURN POST OVERVIEW

6,200 Average Issue Readership – Print

goulburnpost.com.au

Publication Days: Monday, Wednesday, Friday

Goulburn Post-Map

Goulburn Post serves the city of Goulburn and the Southern Tablelands. Published three times a week, the Goulburn Post covers the outlying villages of Crookwell, Taralga, Gunning, Marulan and Collector.

A solid public service sector, booming tourism, fat lamb production and wool make up the thriving economy of Goulburn and district.

The City of Goulburn, steeped in heritage, is one hour from Canberra, two hours from Sydney and is a popular stop over destination for people travelling to the snow in winter and the South Coast in summer. Visitors to the area contribute considerably to the local economy.
Goulburn’s retail sector, which has two large shopping malls, services a wide part of the Southern Tablelands that continues to experience rapid population growth.

The NSW Police College, regional health headquarters, high security jail and manufacturing plants provide the core of stable and ongoing employment and income.

Goulburn is regarded as the best fine wool growing area in the world. Super fine wool producers annually set Australian records for wool prices. There is a growing diversity in agriculture, reflected in new Alpaca stud farms and pine plantations.

Located on the main route between Sydney and Melbourne, Goulburn is serviced by rail and the Hume Highway, which now bypasses the city, offering a quieter, cleaner lifestyle, but still bringing growing patronage from tourists.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Jan 2019.

Print readership

  • Average Issue Readership
    6,200

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    54,665
  • Page Views
    197,213
  • Time Per Person (hh:mm:ss)
    0:02:23

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    12,620
  • Page Views
    54,271
  • Time Per Person (hh:mm:ss)
    0:04:35

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    38,944
  • Page Views
    114,207
  • Time Per Person (hh:mm:ss)
    0:01:31

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    6,021
  • Page Views
    28,706
  • Time Per Person (hh:mm:ss)
    0:02:13

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

 

RATES

Goulburn Post EGN Rates

EGN RATES RATE EX GSTRATE INCL GST
Display Module Mono$120.54$132.59
Display Module Colour (+25%)$150.68$165.74

Goulburn Post Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Colour$12.18$13.40
Positions Vacant CCM Colour$12.18$13.40
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.
 
Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

GOULBURN POSTDEADLINE
Publication DayMonday, Wednesday, Friday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material1pm 1 working day prior
Classified Booking & Material Deadline1pm 1 working day prior

GOULBURN (TABLELANDS) DOMAINDEADLINE
Publication DayThursday
Display Booking Deadline10am 3 working days prior
Complete Material Deadline5pm 2 working days prior

N.B. the Goulburn Domain gets inserted into the Crookwell Gazette, Yass Tribune, Southern Highland News, Braidwood Times and The Post Weekly.

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday2,500
Wednesday3,300
Friday2,500
Delivery AddressCapital Fine Print
9 Pirie Street, FYSHWICK ACT NSW 2609
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Goulburn, Brayton, Breadlebane, Bundanoon, Collector, Crookwell, Cullerin, Grabben Gullen, Gunning, Kingsdale, Lake Bathurst, Marulan, Penrose, Roslyn, Tallong, Tarago, Taralga, Wingello

 

POSTCODES IN DISTRIBUTION AREA
2581, 2579, 2583, 2582, 2576, 2580

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Anna Hosking
Commercial Director Vic
ACM
0429 799 481 Email VIC – Anna Hosking
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds