ECHO NEWS OVERVIEW

Including Echo Kalamunda News, Echo Mundaring News, Echo Midland-Bassendean Ellenbrook News

49,210 Circulation (CAB)

echonewspaper.com.au

Publication Day: Saturday

Fairfield City Champion-Map

The Echo Newspaper was founded on the 5th August 1985. It was produced in response to the needs of local business people who believed that the Community Newspaper was not representative of a local newspaper.

The Echo is a more reader friendly newspaper which is consistent in terms of layout and features and has become the preferred advertising medium for local businesses. With a circulation that covers the City of Swan and shires of Mundaring and Kalamunda, the Echo reaches a mix of suburban and country areas. This includes both city commerce and agriculture throughout the Swan Valley.

Not only do they have the widest circulation in the area, the Echo also has the highest readership.

The preferred delivery method is direct to householder’s letterboxes. They are delivered with military precision by PMP Distribution every Saturday. Delivery is audited by Circulations Audit Board (AMAA/CAB) an independent audit bureau which is the industry standard in Australia for free publications.

As all pages of the Echo are aimed at attracting readership, demand for papers is high. With new projects such as the Midland Redevelopment Authority attracting more homeowners to the area, demand will continue to grow in the coming years.

Source: CAB September 2018

Demographics

Gender
52.7% Male
47.3% Female
Age
  • 12% 14 to 29
  • 19% 30 to 44
  • 52% 45 to 64
  • 17% 65 Plus
Social Grade
  • 17.5% Social Grade A
  • 21.4% Social Grade B
  • 24.1% Social Grade C1
  • 20.2% Social Grade C2
  • 16.8% Social Grade DE
Income
  • 15.5% Less than $40,000 per year
  • 18.8% $40,000-$79,999 per year
  • 20.2% $80,000-$119,999 per year
  • 17.7% $120,000 or more per year
Lifestage
52.1% Parent
47.9% Not Parent
9.5% Retired
70.7% Working
Occupation
  • 7.6% Managers
  • 17.2% Professional
  • 3.1% Trades
  • 5.5% Community Services
  • 19.2% Administrative
  • 2.5% Sales
  • 5% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2018 | Neilsen DC Jan 2019.

ECHO NEWS RATES

Echo – Midland-Bassendean-Ellenbrook EGN Rates

Saturday Publication
EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$6.36$7.00
Full Colour Loading$300.00$330.00

Echo Kalamunda News EGN Rates

Saturday Publication
EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$5.64$6.20
Full Colour Loading$300.00$330.00

Echo Mundaring News EGN Rates

Saturday Publication
EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$4.52$4.97
Full Colour Loading$300.00$330.00

 

MULTI-PAPER BUY RATES

Echo (Full Run) EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$11.52$12.67
Full Colour Loading$300.00$330.00

Echo Package – Kalamunda/Mundaring EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$6.60$7.26
Full Colour Loading$300.00$330.00

Echo Package – Midland Bassendean-Ellenbrook/Mundaring EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$7.85$8.64
Full Colour Loading$300.00$330.00

Echo Package – Midland-Bassendean-Ellenbrook/Kalamunda EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
CCM Mono$7.85$8.64
Full Colour Loading$300.00$330.00

 

SPECS

EGN: This publication uses a 38cm x 7 column layout (262mm wide).

Centre Spread with bleed through the gutter max. image area 380mm x 545mm wide.
Columns1233.54567
mm3472.5111130149.5188226.5262

For complete technical specs download Echo Newspaper Specifications

MATERIAL DELIVERY

 

Delivering complete material to Echo News?

Our preferred method of receiving material is AdStream.

Email EGN material to production@echo-news.com

Please supply a booking number when emailing material.

 

DEADLINES

 DEADLINE
Publication DaySaturday
EGN Booking & Cancellation5pm 4 working days prior
EGN Complete Supplied Material5pm 4 working days prior

Due to production processes, deadlines are absolute.

 

SUBURBS IN DISTRIBUTION AREA

Aveley, Bakers Hill, Baskerville, Bassendean, Beechboro, Bellevue, Bullsbrook, Caversham, Chidlow, Darlington, Eden Hill, Ellenbrook, Forrestfield, Gidgegannup, Glen Forrest, Gooseberry Hill, Greenmount, Guildford, Hazelmere, Helena Valley, Henley Brook, Herne Hill, High Wycombe, Hovea, Jane Brook, Kalamunda, Koongamia, Lesmurdie, Mahogany Creek, Maida Vale, Middle Swan, Midland, Midvale, Millendon, Mt Helena, Mundaring, Northam, Parkerville, Red Hill, Sawyers Valley, South Guildford, Stoneville, Stratton, Swan View, Toodyay, Upper Swan, Viveash, Walliston, Wattle Grove, Woodbridge, Wooroloo, Wundowie, York

POSTCODES IN DISTRIBUTION AREA

6054, 6055, 6056, 6057, 6058, 6063, 6069, 6070, 6071, 6072, 6073, 6074, 6076, 6081, 6082, 6083, 6084, 6107, 6302, 6401, 6556, 6560, 6562, 6564, 6566, 6588

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales