THE DAILY ADVERTISER OVERVIEW

62,575 Total Monthly Readership – Combined Print & Digital

dailyadvertiser.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Daily Advertiser (Wagga Wagga) Map

The Daily Advertiser (Mon-Fri) and the Weekend Advertiser (Sat) are the key regional daily papers serving Wagga Wagga and surrounding districts. The two papers cover a broad geographical region which incorporates Wagga Wagga, Hay, West Wyalong, Young, Gundagai, Holbrook and Deniliquin.

Undoubtedly, Wagga Wagga, with a population of nearly 60,000, accounts for the majority of these readers. The editorial content of focus of The Daily Advertiser and Weekend Advertiser reflect the thriving, diverse and progressive population and the economy of this  region.

The papers offer an optimal mix of local, regional, state, national and international news, real estate and advertising features and with a huge online readership and a full e edition, The Daily Advertiser provides a massive audience for advertisers.

 

The region's main industries include agriculture and horticulture, manufacturing, food processing, defence forces, viticulture and winemaking and tertiary education.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
48.4% Male
51.6% Female
Social Grade
  • 13.3% Social Grade A
  • 16.9% Social Grade B
  • 21.6% Social Grade C1
  • 23.6% Social Grade C2
  • 24.5% Social Grade DE
Income
  • 25.4% Less than $40,000 per year
  • 30.7% $40,000-$79,999 per year
  • 13.5% $80,000-$119,999 per year
  • 12.8% $120,000 or more per year
Lifestage
65.7% Parent
32.4% Not Parent
26.1% Retired
59.6% Working
Occupation
  • 13.3% Managers
  • 11.4% Professional
  • 5.3% Trades
  • 10.1% Community Services
  • 8% Administrative
  • 4.7% Sales
  • 0.9% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    28,573
  • Saturday
    26,873

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    62,943
  • Page Views
    482,760
  • Time Per Person (hh:mm:ss)
    0:03:52

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    13,761
  • Page Views
    149,244
  • Time Per Person (hh:mm:ss)
    0:10:13

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    45,230
  • Page Views
    242,947
  • Time Per Person (hh:mm:ss)
    0:01:36

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    7,829
  • Page Views
    90,501
  • Time Per Person (hh:mm:ss)
    0:03:54

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

The Daily Advertiser (Wagga Wagga) EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$104.25$114.68
Display Module Colour (+25%)$130.32$143.35

The Daily Advertiser Classified Rates M–F


CLASSIFIED RATES MONDAY–FRIDAY
RATE EX GSTRATE INCL GST
CCM Mono$12.47$13.72
CCM Colour (+25%)$15.59$17.15
Positions Vacant CCM Mono$12.47$13.72
Positions Vacant CCM Colour (+25%)$15.59$17.15
Adzuna.com.au lift rates*$20.00$22.00

 

The Daily Advertiser (Wagga Wagga) EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$114.59$126.05
Display Module Colour (+25%)$143.23$157.56

The Daily Advertiser Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$13.59$14.95
CCM Colour (+25%)$16.98$18.68
Positions Vacant CCM Mono$13.59$14.95
Positions Vacant CCM Colour (+25%)$16.98$18.68
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE DAILY ADVERTISERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation1pm 3 working days prior
EGN Complete Supplied Material3pm 1 working day prior
CLASSIFIED Booking & Material Deadline2pm 1 working day prior

WAGGA WAGGA DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline12noon Tuesday prior
Complete Material Deadline2pm Wednesday Prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday6,200
Tuesday5,700
Wednesday5,800
Thursday6,500
Friday7,600
Saturday8,700
Delivery AddressBorder Mail Printing
1 McKoy Street, WODONGA VIC 3690
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Wagga Wagga, Adelong, Albury, Ardlethan, Barmedman, Batlow, Coleambally, Coolac, Coolamon, Cootamundra, Corowa, Culcairn, Darlington Point, Deniliquin, Finley, Forest Hill - Raaf Base, Griffith, Gundagai, Harden, Henty, Hillston, Holbrook, Howlong, Humula, Jerilderie, Junee, Leeton, Lockhart, Narrandera, Tarcutta, Temora, The Rock, Urana, West Wyalong, Whitton, Yanco, Young

 

POSTCODES IN DISTRIBUTION AREA
2645, 2726, 2727, 2702, 2703, 2655, 2656, 2707, 2706, 2658, 2672, 2675, 2681, 2660, 2729, 2651, 2665, 2701, 2653, 2644, 2587, 2722, 2711, 2671, 2652, 2700, 2663, 2642, 2666, 2590, 2720, 2705, 2594, 2680, 3690, 2640, 2650

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds