Central Western Daily (Orange)

Established in 1945, Central Western Daily has been a trusted source of local information for over 60 years.

It is a paid, daily newspaper on sale six mornings a week (Monday to Saturday) and enjoys a strong reputation in the local community. Central Western Daily focuses on community news, issues and people stories but contains regional, national and world news as well. The newspaper also publishes special feature sections covering lifestyle, motoring, travel, entertainment, leisure, real estate, agriculture and the arts.

Central Western Daily's strong connection to the community makes it an ideal platform for your marketing message. Deliver it through advertising or content in print and online.

Orange is one of the major regional centres on the Central Tablelands of NSW. The decentralisation movement has formed the basis of the local economy, placing Orange as a major centre for Industry, Agriculture,

Education, Health and Government Infrastructure.

The Orange district is home to the headquarters of the NSW Department of Agriculture – fitting due to the area’s production of fruit and the high number mixed farms producing fat lambs, beef cattle, wheat and oats.

Orange has also emerged as a leader in the food and wine industry with events such as Taste Orange now held over a number of locations in Sydney, which has cemented the region’s reputation and popularity with foodies and the wine connoisseur.

A number of festivals including Orange Food Week, Orange Wine Festival and Orange Apple Festival attract thousands of visitors to the area each year all looking to the Central Western Daily’s print and online products for information on what to do, what to see and what to buy.

The city’s largest employer, Newcrest Gold and Copper mine has attracted a diverse range of people to the area and developments such as Orange Abattoir have provided hundreds of new jobs.

Education is also a major industry with two tertiary facilities, Charles Sturt University, University of Sydney and the Western Institute of TAFE.

This publication uses a T84 Modular layout.

MON - FRI AVE ISSUE READERSHIP	SAT AVE ISSUE READERSHIP	MONTHLY READERSHIP
11,003	10,788	32,662

UNIQUE AUDIENCE	PAGE VIEWS	AVE TIME SPENT (HH:MM:SS)
77,808	454,697	0:04:45

DEMOGRAPHICS

Gender

Male	Female
49.11	50.89

Age

14 to 29	30 to 44	45 to 64	65 Plus
4.37	17.35	38.54	39.73

Social Grade

Social Grade A	Social Grade B	Social Grade C1	Social Grade C2	Social Grade DE
29.46	29.17	20.15	11.12	10.1

Income

Less than $40,000 per year	$40,000-$79,999 per year	$80,000-$119,999 per year	$120,000 or more per year
15.28	20.49	16.19	25.89

Lifestage

Parent	Not Parent	Retired	Working
49.43	47.79	42.6	46.12

Occupation

Managers	Professional	Trades	Community Services	Administrative	Sales	Machinery Operator & Driver
5.53	18.55	3.9	5	7.61	1.74	2.92

RATES