CENTRAL WESTERN DAILY OVERVIEW

centralwesterndaily.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

 

11,003 M-F Ave Issue Readership – Print
10,788 Sat Ave Issue Readership – Print
170,431 Monthly Audience – Digital

Central Western Daily-Map

Established in 1945, Central Western Daily has been a trusted source of local information for over 60 years.

It is a paid, daily newspaper on sale six mornings a week (Monday to Saturday) and enjoys a strong reputation in the local community. Central Western Daily focuses on community news, issues and people stories but contains regional, national and world news as well. The newspaper also publishes special feature sections covering lifestyle, motoring, travel, entertainment, leisure, real estate, agriculture and the arts.

Central Western Daily's strong connection to the community makes it an ideal platform for your marketing message. Deliver it through advertising or content in print and online.

Orange is one of the major regional centres on the Central Tablelands of NSW. The decentralisation movement has formed the basis of the local economy, placing Orange as a major centre for Industry, Agriculture,

Education, Health and Government Infrastructure.

The Orange district is home to the headquarters of the NSW Department of Agriculture – fitting due to the area’s production of fruit and the high number mixed farms producing fat lambs, beef cattle, wheat and oats.

Orange has also emerged as a leader in the food and wine industry with events such as Taste Orange now held over a number of locations in Sydney, which has cemented the region’s reputation and popularity with foodies and the wine connoisseur.

A number of festivals including Orange Food Week, Orange Wine Festival and Orange Apple Festival attract thousands of visitors to the area each year all looking to the Central Western Daily’s print and online products for information on what to do, what to see and what to buy.

The city’s largest employer, Newcrest Gold and Copper mine has attracted a diverse range of people to the area and developments such as Orange Abattoir have provided hundreds of new jobs.

Education is also a major industry with two tertiary facilities, Charles Sturt University, University of Sydney and the Western Institute of TAFE.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending December 2020 | Nielsen Digital Ratings Monthly December 2020.

AUDIENCE

Print Audience

MON - FRI AVE ISSUE READERSHIPSAT AVE ISSUE READERSHIPMONTHLY READERSHIP
11,00310,78832,662

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending March 2021.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSAVE TIME SPENT (HH:MM:SS)
110,947664,35200:04:47

Source: Nielsen Digital Media Ratings, Monthly Tagged, October 21, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

Male Female
49.1150.89

Age

14 to 2930 to 4445 to 6465 Plus
4.3717.3538.5439.73

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
29.4629.1720.1511.1210.1

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
15.2820.4916.1925.89

Lifestage

ParentNot ParentRetiredWorking
49.4347.7942.646.12

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
5.5318.553.957.611.742.92

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2021

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

DEADLINES

CENTRAL WESTERN DAILYDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline2pm 1 working day prior

ORANGE REAL ESTATE VIEWDEADLINE
Publication DayThursday
Display Booking Deadline12noon Thursday – 1 week prior
Complete Material Deadline12noon Monday prior

Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday1,890
Tuesday1,800
Wednesday1,820
Thursday1,910
Friday1,870
Saturday3,150
Delivery AddressACM Print and Logistics - Tamworth - 64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Orange, Baldry, Blayney, Borenore, Canowindra, Carcoar, Cargo, Cargo, Cudal, Cumnock, Cundumbal, Eugowra, Larras Lee, Manildra, March, Millthorpe, Molong, Mullion Creek, Murga, Nashdale, Shadforth, Toogong, Yeoval  

 

POSTCODES IN DISTRIBUTION AREA
2792, 2867, 2791, 2865, 2806, 2864, 2798, 2804, 2866, 2799, 2877, 2820, 2871, 2794, 2870, 2830, 2795, 2800

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce