• Home
  • Central Western Daily (Orange)

CENTRAL WESTERN DAILY OVERVIEW

31,976 Total Monthly Readership – Combined Print & Digital

centralwesterndaily.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

 

Central Western Daily-Map

Established in 1945, Central Western Daily has been a trusted source of local information for over 60 years.

It is a paid, daily newspaper on sale six mornings a week (Monday to Saturday) and enjoys a strong reputation in the local community. Central Western Daily focuses on community news, issues and people stories but contains regional, national and world news as well. The newspaper also publishes special feature sections covering lifestyle, motoring, travel, entertainment, leisure, real estate, agriculture and the arts.

Central Western Daily's strong connection to the community makes it an ideal platform for your marketing message. Deliver it through advertising or content in print and online.

Orange is one of the major regional centres on the Central Tablelands of NSW. The decentralisation movement has formed the basis of the local economy, placing Orange as a major centre for Industry, Agriculture,

Education, Health and Government Infrastructure.

The Orange district is home to the headquarters of the NSW Department of Agriculture – fitting due to the area’s production of fruit and the high number mixed farms producing fat lambs, beef cattle, wheat and oats.

Orange has also emerged as a leader in the food and wine industry with events such as Taste Orange now held over a number of locations in Sydney, which has cemented the region’s reputation and popularity with foodies and the wine connoisseur.

A number of festivals including Orange Food Week, Orange Wine Festival and Orange Apple Festival attract thousands of visitors to the area each year all looking to the Central Western Daily’s print and online products for information on what to do, what to see and what to buy.

The city’s largest employer, Newcrest Gold and Copper mine has attracted a diverse range of people to the area and developments such as Orange Abattoir have provided hundreds of new jobs.

Education is also a major industry with two tertiary facilities, Charles Sturt University, University of Sydney and the Western Institute of TAFE.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
46.6% Male
53.4% Female
Age
  • 23% 14 to 29
  • 15% 30 to 44
  • 37% 45 to 64
  • 25% 65 Plus
Social Grade
  • 10.7% Social Grade A
  • 16.1% Social Grade B
  • 26.7% Social Grade C1
  • 20.4% Social Grade C2
  • 26% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 19.8% $40,000-$79,999 per year
  • 14.9% $80,000-$119,999 per year
  • 24.2% $120,000 or more per year
Lifestage
61.3% Parent
36.8% Not Parent
19.2% Retired
55.4% Working
Occupation
  • 19.3% Managers
  • 13.4% Professional
  • 6.7% Trades
  • 2.7% Community Services
  • 5.6% Administrative
  • 1.7% Sales
  • 1.9% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    11,579
  • Saturday
    11,648

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    122,205
  • Page Views
    670,085
  • Time Per Person (hh:mm:ss)
    0:03:47

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    27,704
  • Page Views
    177,178
  • Time Per Person (hh:mm:ss)
    0:07:44

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    89,819
  • Page Views
    385,145
  • Time Per Person (hh:mm:ss)
    0:02:09

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    13,291
  • Page Views
    107,630
  • Time Per Person (hh:mm:ss)
    0:04:10

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Central Western Daily EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$120.54$132.59
Display Module Colour (+25%) $150.68$165.74

Central Western Daily Classfied Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$12.86$14.15
CCM Colour (+25%)$16.08$17.68
Positions Vacant CCM Mono$25.00$27.50
Positions Vacant CCM Colour (+25%)$31.25$34.38
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

CENTRAL WESTERN DAILYDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material1pm 1 working day prior
CLASSIFIED Booking & Material Deadline2pm 1 working day prior

ORANGE DOMAINDEADLINE
Publication DayThursday
Display Booking Deadline12noon Thursday – 1 week prior
Complete Material Deadline12noon Monday prior

Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday2,800
Tuesday2,300
Wednesday2,300
Thursday2,300
Friday2,300
Saturday4,000
Delivery AddressCapital Fine Print
9 Pirie Street, FYSHWICK ACT NSW 2609
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Orange, Baldry, Blayney, Borenore, Canowindra, Carcoar, Cargo, Cargo, Cudal, Cumnock, Cundumbal, Eugowra, Larras Lee, Manildra, March, Millthorpe, Molong, Mullion Creek, Murga, Nashdale, Shadforth, Toogong, Yeoval  

 

POSTCODES IN DISTRIBUTION AREA
2792, 2867, 2791, 2865, 2806, 2864, 2798, 2804, 2866, 2799, 2877, 2820, 2871, 2794, 2870, 2830, 2795, 2800

 

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds