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BUSSELTON-DUNSBOROUGH MAIL OVERVIEW

18,883
Ave Issue Readership
24,608
Ave Monthly Readership
32,856
Total Monthly Audience - digital

busseltonmail.com.au

Publication Day: Wednesday

Busselton-Dunsborough-Mail-Map

First with the news and delivered free every Wednesday, the Busselton-Dunsborough Mail is the local community newspaper for this region. The strong circulation ensures it is delivered to every household maximising advertiser response in this growth market.

Idyllically located on Geographe Bay, Busselton, a thriving town has farming, tourism, fishing, viticulture and sand mining as its major industries.

A myriad of surrounding towns use Busselton as their centre, including Yallingup, Dunsborough and Nannup.

The growth of the market is built around a net inflow of new residents particularly retirees from both the city and country areas.
Busselton is the fastest growing rural region in Australia.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending June 2020.

Demographics

Gender
46.1% Male
53.9% Female
Age
  • 14% 14 to 29
  • 22% 30 to 44
  • 37% 45 to 64
  • 27% 65 Plus
Social Grade
  • 12.8% Social Grade A
  • 18.5% Social Grade B
  • 27.5% Social Grade C1
  • 22.2% Social Grade C2
  • 19% Social Grade DE
Income
  • 21.8% Less than $40,000 per year
  • 18.1% $40,000-$79,999 per year
  • 18.4% $80,000-$119,999 per year
  • 18.7% $120,000 or more per year
Lifestage
54.4% Parent
39.7% Not Parent
23.3% Retired
60.5% Working
Occupation
  • 8.8% Managers
  • 12.6% Professional
  • 9.8% Trades
  • 4.2% Community Services
  • 4.7% Administrative
  • 8.2% Sales
  • 5% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

AUDIENCE

Print Audience

PER ISSUETOTAL MONTHLY
18,88324,608

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
32,85665,2710:02:13

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

RATES

Busselton-Dunsborough Mail EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$57.77$63.55
Display Module Colour (+25%)$72.21$79.44

Busselton-Dunsborough Mail Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.41$9.25
CCM Colour (+25%)$10.51$11.56
Positions Vacant CCM Mono$11.00$12.10
Positions Vacant CCM Colour (+25%)$13.75$15.13
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

BUSSELTON-DUNSBOROUGH MAILDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 2 working days prior
CLASSIFIED Booking & Material Deadline2pm 2 working days prior

REAL ESTATE VIEWDEADLINE
Publication DayWednesday
Display Booking Deadline10am Wednesday prior
Complete Material Deadline10am Monday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday15,000
Delivery AddressMandurah Print
7 Rafferty Close, MANDURAH WA 6210
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Busselton, Capel, Carbunup, Chapman Hill, Dunsborough, Eagle Bay, Geographe, Jindong, Kaloorop, Lockville, Ludlow, Marybrook, Nannup, Quindalup, Ruabon, Sabina River, Vasse, Walsall, Wonnerup, Yappingup, Yoongarillup

 

POSTCODES IN DISTRIBUTION AREA
6280, 6282, 6225

 

GET IN TOUCH

ACM Enterprise
1300 788 468 Email ACM Enterprise
ACM Classifieds
1300 788 468 Email ACM Classifieds
ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce