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BUSSELTON-DUNSBOROUGH MAIL OVERVIEW

22,456 Total Monthly Readership – Print

busseltonmail.com.au

Publication Day: Wednesday

Busselton-Dunsborough-Mail-Map

First with the news and delivered free every Wednesday, the Busselton-Dunsborough Mail is the local community newspaper for this region. The strong circulation ensures it is delivered to every household maximising advertiser response in this growth market.

Idyllically located on Geographe Bay, Busselton, a thriving town has farming, tourism, fishing, viticulture and sand mining as its major industries.

A myriad of surrounding towns use Busselton as their centre, including Yallingup, Dunsborough and Nannup.

The growth of the market is built around a net inflow of new residents particularly retirees from both the city and country areas.
Busselton is the fastest growing rural region in Australia.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending Jan 2019.

Demographics

Gender
46.1% Male
53.9% Female
Age
  • 14% 14 to 29
  • 22% 30 to 44
  • 37% 45 to 64
  • 27% 65 Plus
Social Grade
  • 12.8% Social Grade A
  • 18.5% Social Grade B
  • 27.5% Social Grade C1
  • 22.2% Social Grade C2
  • 19% Social Grade DE
Income
  • 21.8% Less than $40,000 per year
  • 18.1% $40,000-$79,999 per year
  • 18.4% $80,000-$119,999 per year
  • 18.7% $120,000 or more per year
Lifestage
54.4% Parent
39.7% Not Parent
23.3% Retired
60.5% Working
Occupation
  • 8.8% Managers
  • 12.6% Professional
  • 9.8% Trades
  • 4.2% Community Services
  • 4.7% Administrative
  • 8.2% Sales
  • 5% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    18,744

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    27,579
  • Page Views
    57,833
  • Time Per Person (hh:mm:ss)
    0:01:25

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    5,791
  • Page Views
    12,471
  • Time Per Person (hh:mm:ss)
    0:02:27

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    19,879
  • Page Views
    38,145
  • Time Per Person (hh:mm:ss)
    0:01:05

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    3,103
  • Page Views
    7,214
  • Time Per Person (hh:mm:ss)
    0:01:03

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Busselton-Dunsborough Mail EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$57.77$63.55
Display Module Colour (+25%)$72.21$79.44

Busselton-Dunsborough Mail Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.41$9.25
CCM Colour (+25%)$10.51$11.56
Positions Vacant CCM Mono$11.00$12.10
Positions Vacant CCM Colour (+25%)$13.75$15.13
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

BUSSELTON-DUNSBOROUGH MAILDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material5pm 2 working days prior
CLASSIFIED Booking & Material Deadline11.30am 1 working day prior

DOMAINDEADLINE
Publication DayWednesday
Display Booking Deadline10am Wednesday prior
Complete Material Deadline10am Monday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday15,000
Delivery AddressMandurah Print
7 Rafferty Close, MANDURAH WA 6210
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Busselton, Capel, Carbunup, Chapman Hill, Dunsborough, Eagle Bay, Geographe, Jindong, Kaloorop, Lockville, Ludlow, Marybrook, Nannup, Quindalup, Ruabon, Sabina River, Vasse, Walsall, Wonnerup, Yappingup, Yoongarillup

 

POSTCODES IN DISTRIBUTION AREA
6280, 6282, 6225

 

GET IN TOUCH

ACM Enterprise
1300 788 468 Email ACM Enterprise
ACM Classifieds
1300 788 468 Email ACM Classifieds
ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce