BUNBURY MAIL OVERVIEW

54,130 Total Monthly Readership – Combined Print & Digital

bunburymail.com.au

Publication day: Wednesday

Bunbury Mail-map

Bunbury Mail is published weekly and distributed free to homes and businesses throughout a region which includes major satellite towns Australind, Eaton and Dalyellup. The paper is Bunbury's most widely read newspaper with extremely high household penetration. It is seen as a leader in the marketplace and has developed a strong following among readers and advertisers with its blend of general news, community news, sport and features.

Bunbury Mail takes pride in its award winning weekly features profiling local identities and sportspeople. Along with sponsoring and promoting many local events, wedding, social and baby photos also underline the Mail’s commitment to being a ‘people paper’. Other popular weekly features include the substantial Domain real estate and motoring sections. Entertainment sections, Home Improvement – a guide to a good home, fashion, health, gardening, education and training features also appear regularly in the paper.

Bunbury is the biggest regional city in Western Australia and is the major centre for one of the fastest growing and most dynamic regions in Australia.

The city has a busy port that supports regional industries such as mixed farming, fishing, horticulture, forestry, mining, mineral refining and power generation.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
46.8% Male
53.2% Female
Age
  • 14% 14 to 29
  • 22% 30 to 44
  • 37% 45 to 64
  • 28% 65 Plus
Social Grade
  • 17.4% Social Grade A
  • 17.7% Social Grade B
  • 31.8% Social Grade C1
  • 21.7% Social Grade C2
  • 11.4% Social Grade DE
Income
  • 15.4% Less than $40,000 per year
  • 26.2% $40,000-$79,999 per year
  • 17.2% $80,000-$119,999 per year
  • 21.7% $120,000 or more per year
Lifestage
56.3% Parent
41.6% Not Parent
20.6% Retired
58.8% Working
Occupation
  • 12.5% Managers
  • 13.3% Professional
  • 6.3% Trades
  • 6.6% Community Services
  • 4.7% Administrative
  • 9.6% Sales
  • 3.5% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    33,684

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    35,019
  • Page Views
    85,751
  • Time Per Person (hh:mm:ss)
    0:01:26

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    6,205
  • Page Views
    18,557
  • Time Per Person (hh:mm:ss)
    0:03:15

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    26,661
  • Page Views
    57,807
  • Time Per Person (hh:mm:ss)
    0:00:59

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    3,677
  • Page Views
    9,362
  • Time Per Person (hh:mm:ss)
    0:00:59

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Bunbury Mail EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$63.32$69.65
Display Module Colour (+25%)$79.14$87.06

Bunbury Mail Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.41$9.25
CCM Colour (+25%)$10.51$11.56
Positions Vacant CCM Mono$8.41$9.25
Positions Vacant CCM Colour (+25%)$10.51$11.56
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

BUNBURY MAILDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material5pm 2 working days prior
CLASSIFIED Booking & Material Deadline2pm 1 working day prior

BUNBURY MAIL DOMAINDEADLINE
Publication DayWednesday
Display Booking Deadline10am Thursday prior
Complete Material Deadline10am Monday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday23,750
Delivery Address6 Barnard Street, BUNBURY WA 6230
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.
 

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Bunbury, Australind, Binningup, Boyanup, Brunswick, Burekup, Capel, Dalyellup, Dardanup, Eaton, Eaton, Gelorup, Leschenault, Picton, Roelands, Usher, Waterloo

 

POSTCODES IN DISTRIBUTION AREA
6230, 6233, 6232, 6271, 6237, 6236, 6229, 6224, 6227, 6225

 

GET IN TOUCH

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WA – Mairi McDonald
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+61 408 462 680 Email ACM National Sales – Agriculture


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Executive Editor
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+61 (2) 6280 2203 Email ACM Editorial – James Joyce