THE BORDER MAIL OVERVIEW

bordermail.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

50,169 M-F Ave Issue Readership
52,422 Sat Ave Issue Readership
203,387 Total Monthly Readership - combined print and digital

The Border Mail-Map

The era of single/medium advertising campaigns is over and for good reason. Evidence over the past twenty five years shows multi-platform campaigns outperform single/medium campaigns at building brands and driving sales. It also shows newspapers play a strong role in delivering these outcomes.

In today’s complex multi-media world, newspapers offer considerable advantages that work best in combination with other media, especially television. Newspapers reinforce messages in other media, have unique advantages in building reach and provide additional depth to a campaign on both informational and action measures. In short a combination of print and digital will amplify your message.

No other local media has the capacity to connect, engage, and ignite discussion like The Border Mail. Our history is unrivaled, our future exciting. We are now more than just a paper. We are digital, mobile, and social,

with the power to share our stories with the world.

With a diverse suite of products available, we can offer an extensive range of print and digital options that can be tailored to fit the audience you wish to target within the budget you are working with.

Albury-Wodonga is one of Australia's major inland urban centres. The twin cities, straddling the border of New South Wales and Victoria are important centres for employment, health, education and retail.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending July 2020 | Nielsen Digital Ratings Monthly Sep 2020.

AUDIENCE

Print Audience

MON - FRISATTOTAL MONTHLY
50,16952,422107,256

 

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
123,5321,057,1540:07:06

 

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

DEMOGRAPHICS

Gender

Male Female
46.9553.05

Age

14 to 2930 to 4445 to 6465 Plus
8.696.4430.5654.32

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade DE
5.5418.0826.2521.2528.88

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
30.9522.7216.0412.47

Lifestage

ParentNot ParentRetiredWorking
44.9153.6243.4637.84

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
2.628.278.4510.032.8402.87

Source: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020

RATES

The Border Mail (Albury) EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$103.85$114.23
Display Module Colour (+25%)$129.81$142.79

The Border Mail Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$11.43$12.57
CCM Colour (+25%)$14.28$15.71
Positions Vacant CCM Mono$11.43$12.57
Positions Vacant CCM Colour (+25%)$14.28$15.71
Adzuna.com.au lift rates*$20.00$22.00

 

The Border Mail (Albury) EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$157.36$173.10
Display Module Colour (+25%)$196.70$216.37

The Border Mail Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$17.31$19.04
CCM Colour (+25%)$21.64$23.80
Positions Vacant CCM Mono$17.31$19.04
Positions Vacant CCM Colour (+25%)$21.64$23.80
Adzuna.com.au lift rates*$20.00$22.00

* This is a compulsory lift rate applied to all PV classifieds
Classified rates are per column cm (CCM)

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE BORDER MAILDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation4pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE BORDER MAIL REAL ESTATE VIEW (Max. 4 Inserts + Real Estate ViewDEADLINE
Publication DaySaturday
Display Booking Deadline10:30am 4 working days prior
Complete Material Deadline4pm 3 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday12,500
Tuesday12,000
Wednesday15,000
Thursday12,000
Friday13,000
Saturday22,000
Delivery AddressACM Ballarat, 30-32 Grandlee Drive, WENDOUREE VIC 3355
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Albury, Bandiana Milpo, Beechworth, Benalla, Bidgeemia, Bright, Cobram, Conargo, Corowa, Corroyong, Culcairn, Dederang, Deniliquin, Eskdale, Euroa, Finley, Four Corners, Griffith, Henty, Holbrook, Howlong, Jerilderie, Kiewa, Lavington, Leeton, Lockhart, Mansfield, Mitta Mitta, Mt Beauty, Myrtleford, Narrandera, Rutherglen, Shepparton, Tallangatta, Tarcutta, Tocumwal, Tumbarumba, Urana, Wagga Wagga, Wangaratta, Wodonga, Yackandandah, Yarrawonga

 

POSTCODES IN DISTRIBUTION AREA
2702, 3641, 2716, 2707, 2712, 2701, 2714, 2713, 2700, 3666, 3636, 3644, 2705, 2710, 3672, 3630, 3746, 2645, 3709, 3732, 3700, 3728, 3698, 3687, 2659, 3726, 3740, 3699, 3688, 3701, 2655, 2658, 3749, 2656, 3707, 3683, 3675, 2660, 2675, 2647, 3685, 2643, 2651, 2644, 2665, 2653, 3741, 3737, 3747, 2642, 2652, 2663, 2666, 2646, 3678, 3730, 3691, 2641, 3677, 2680, 3690, 2640, 2650

 

GET IN TOUCH

ACM National Sales – NSW, Vic, SA
Australian Community Media
+61 (02) 9478 1200 Email ACM National Sales – NSW, Vic, SA
QLD – Andrew Knowles
Managing Director
Blazeaway Media Consulting
+61 404 872 065 Email QLD – Andrew Knowles
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald
ACM National Sales – Agriculture
Level 21, 120 Spencer Street, Melbourne, VIC, 3000
+61 408 462 680 Email ACM National Sales – Agriculture


ACM Editorial – James Joyce
Executive Editor
9 Pirie Street, Fyshwick ACT 2609
+61 (2) 6280 2203 Email ACM Editorial – James Joyce