THE BORDER MAIL OVERVIEW

278,479 Total Monthly Readership – Combined Print & Digital

bordermail.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Border Mail-Map

The era of single/medium advertising campaigns is over and for good reason. Evidence over the past twenty five years shows multi-platform campaigns outperform single/medium campaigns at building brands and driving sales. It also shows newspapers play a strong role in delivering these outcomes.

In today’s complex multi-media world, newspapers offer considerable advantages that work best in combination with other media, especially television. Newspapers reinforce messages in other media, have unique advantages in building reach and provide additional depth to a campaign on both informational and action measures. In short a combination of print and digital will amplify your message.

No other local media has the capacity to connect, engage, and ignite discussion like The Border Mail. Our history is unrivaled, our future exciting. We are now more than just a paper. We are digital, mobile, and social,

with the power to share our stories with the world.

With a diverse suite of products available, we can offer an extensive range of print and digital options that can be tailored to fit the audience you wish to target within the budget you are working with.

Albury-Wodonga is one of Australia's major inland urban centres. The twin cities, straddling the border of New South Wales and Victoria are important centres for employment, health, education and retail.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
49.6% Male
50.4% Female
Social Grade
  • 13.2% Social Grade A
  • 15% Social Grade B
  • 16.2% Social Grade C1
  • 23.1% Social Grade C2
  • 32.7% Social Grade DE
Income
  • 26.3% Less than $40,000 per year
  • 19.6% $40,000-$79,999 per year
  • 15.6% $80,000-$119,999 per year
  • 11.3% $120,000 or more per year
Lifestage
51.7% Parent
43.1% Not Parent
29.5% Retired
44.7% Working
Occupation
  • 4.5% Managers
  • 12.7% Professional
  • 5.7% Trades
  • 3.1% Community Services
  • 5.6% Administrative
  • 4.2% Sales
  • 4.2% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    40,784
  • Saturday
    49,359

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    133,728
  • Page Views
    848,835
  • Time Per Person (hh:mm:ss)
    0:03:16

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    26,660
  • Page Views
    245,862
  • Time Per Person (hh:mm:ss)
    0:08:50

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    100,236
  • Page Views
    454,583
  • Time Per Person (hh:mm:ss)
    0:01:28

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    15,201
  • Page Views
    148,311
  • Time Per Person (hh:mm:ss)
    0:03:31

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

The Border Mail (Albury) EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$103.85$114.23
Display Module Colour (+25%)$129.81$142.79

The Border Mail Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$11.43$12.57
CCM Colour (+25%)$14.28$15.71
Positions Vacant CCM Mono$11.43$12.57
Positions Vacant CCM Colour (+25%)$14.28$15.71
Adzuna.com.au lift rates*$20.00$22.00

 

The Border Mail (Albury) EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$157.36$173.10
Display Module Colour (+25%)$196.70$216.37

The Border Mail Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$17.31$19.04
CCM Colour (+25%)$21.64$23.80
Positions Vacant CCM Mono$17.31$19.04
Positions Vacant CCM Colour (+25%)$21.64$23.80
Adzuna.com.au lift rates*$20.00$22.00

* This is a compulsory lift rate applied to all PV classifieds
Classified rates are per column cm (CCM)

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE BORDER MAILDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE BORDER MAIL DOMAIN (Max. 4 Inserts + Domain)DEADLINE
Publication DaySaturday
Display Booking Deadline10:30am 4 working days prior
Complete Material Deadline4pm 3 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday12,500
Tuesday12,000
Wednesday15,000
Thursday12,000
Friday13,000
Saturday22,000
Delivery AddressBorder Mail Printing
1 McKoy Street, WODONGA VIC 3690
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Albury, Bandiana Milpo, Beechworth, Benalla, Bidgeemia, Bright, Cobram, Conargo, Corowa, Corroyong, Culcairn, Dederang, Deniliquin, Eskdale, Euroa, Finley, Four Corners, Griffith, Henty, Holbrook, Howlong, Jerilderie, Kiewa, Lavington, Leeton, Lockhart, Mansfield, Mitta Mitta, Mt Beauty, Myrtleford, Narrandera, Rutherglen, Shepparton, Tallangatta, Tarcutta, Tocumwal, Tumbarumba, Urana, Wagga Wagga, Wangaratta, Wodonga, Yackandandah, Yarrawonga

 

POSTCODES IN DISTRIBUTION AREA
2702, 3641, 2716, 2707, 2712, 2701, 2714, 2713, 2700, 3666, 3636, 3644, 2705, 2710, 3672, 3630, 3746, 2645, 3709, 3732, 3700, 3728, 3698, 3687, 2659, 3726, 3740, 3699, 3688, 3701, 2655, 2658, 3749, 2656, 3707, 3683, 3675, 2660, 2675, 2647, 3685, 2643, 2651, 2644, 2665, 2653, 3741, 3737, 3747, 2642, 2652, 2663, 2666, 2646, 3678, 3730, 3691, 2641, 3677, 2680, 3690, 2640, 2650

 

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – John Mac Cabe
National Account Mangager
Australian Community Media
+61 467 734 831 Email QLD – John Mac Cabe
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds