Image courtesy of Hotel Mountain Heritage - Katoomba www.mountainheritage.com.au

 

 

BLUE MOUNTAINS GAZETTE OVERVIEW

68,847 Total Monthly Readership – Print

bluemountainsgazette.com.au

Publication Day: Wednesday

Blue Mountains Gazette-Map

The Blue Mountains Gazette has serviced the area since the 1970s. The key to its success is its community involvement. It carries a lively letters to the editor section, has a comprehensive coverage of sport, entertainment, classifieds, council and community news and features, making it one of the leading suburban newspapers serving the outer western region of Sydney.

The Blue Mountains City is made up of 22 villages and townships, each with their own individual character. It is a city within a World Heritage National Park. The Blue Mountains tourism industry bolsters the local economy. Visitors come to enjoy the natural beauty of the area and to see such attractions as The Three Sisters, the Scenic Skyway, the Scenic Railway and the historic buildings and galleries.

Modern resorts, along with bed and breakfast establishments, motels and hotels provide a comprehensive range of accommodation for tourists to enjoy their stay. Along with these, the Mountains is famous for quality restaurants serving a great range of cuisine.

The natural beauty and the area’s proximity to Sydney has made it an ideal place to reside. The population in the main comprises of young and middle aged families who have built quality homes, resulting in a thriving local building and service industry. The pleasant climate has also proved attractive for the elderly with many retirement villages being established in the area.

The State government has recognised the existence of a lively arts community by declaring the Blue Mountains a City of the Arts.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Print readers per month | People 14+ for the 12 months ending Jan 2019.

Demographics

Gender
49.8% Male
50.2% Female
Social Grade
  • 25.3% Social Grade A
  • 23.7% Social Grade B
  • 22.7% Social Grade C1
  • 9.2% Social Grade C2
  • 19.2% Social Grade DE
Income
  • 18.3% Less than $40,000 per year
  • 19.5% $40,000-$79,999 per year
  • 12.5% $80,000-$119,999 per year
  • 31.4% $120,000 or more per year
Lifestage
58.6% Parent
41.4% Not Parent
28% Retired
48.6% Working
Occupation
  • 11.5% Managers
  • 16.1% Professional
  • 5.9% Trades
  • 4.1% Community Services
  • 9.6% Administrative
  • 0% Sales
  • 0.6% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Average Issue Readership
    47,152

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    66,689
  • Page Views
    137,154
  • Time Per Person (hh:mm:ss)
    0:01:41

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    18,210
  • Page Views
    45,036
  • Time Per Person (hh:mm:ss)
    0:03:06

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    43,735
  • Page Views
    75,982
  • Time Per Person (hh:mm:ss)
    0:01:06

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    7,468
  • Page Views
    16,120
  • Time Per Person (hh:mm:ss)
    0:01:06

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
View tablet ad specs
Source: Neilsen DC | Feb 2019.

RATES

Blue Mountains Gazette EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$73.31$80.64
Display Module Colour (+25%)$91.64$100.80

Blue Mountains Gazette Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Colour$9.66$10.63
Positions Vacant CCM Colour$9.66$10.63
Motoring CCM Colour$12.08$13.28
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

Blue Mountains Gazette DOMAIN rates

SIZERATE EX GSTRATE INCL GST
Full Page T84$1,210.91$1,332.00
Half Page T44$623.64$686.00
Quarter Page T42$425.45$468.00

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

BLUE MOUNTAINS GAZETTEDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material3pm 2 working days prior
CLASSIFIED Booking & Material Deadline5pm 2 working days prior

BLUE MOUNTAINS DOMAINDEADLINE
Publication DayWednesday
Display Booking Deadline3pm Thursday prior
Complete Material Deadline5pm Friday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday36,000
Delivery AddressHand Inserts (Full Run): Fairfax Media Print and Logistics North Richmond
159 Bells Line of Road, NORTH RICHMOND NSW 2754
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

Please ensure your inserts have the correct pallet tag attached for delivery

Due to the number of inserts processed at North Richmond all inserts must carry the correct pallet tag or the delivery will be rejected from the site. Once the print site has been notified of your booking you will receive a booking number and pallet tag from site. If you have not received your pallet tag please contact Joanne Whittingham on (02) 4570 4864 or joanne.whittingham@fairfaxmedia.com.au

All commercial insert bookings should be booked at least 2 weeks prior to your publication date. Inserts will need to arrive at our site no later than 5 working days prior to your print date.  Any late inserts or inserts which are not booked in cannot be guaranteed insertion into your products.

North Richmond insert capacity has a maximum of 48 pages for all inserts in an issue.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Katoomba, Blackheath, Blaxland, Blue Mountains, Glenbrook, Lapstone, Lawson, Medlow Bath, Mount Irvine, Mount Tomah, Mount Victoria, Mount Wilson, Springwood, Warrimoo, Wentworth Falls, Winmalee, Woodford

GET IN TOUCH

NSW – National Sales
Australian Community Media
+61 (02) 9478 1200 Email NSW – National Sales
QLD – John Mac Cabe
National Account Mangager
Australian Community Media
+61 467 734 831 Email QLD – John Mac Cabe
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds