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BENDIGO ADVERTISER OVERVIEW

bendigoadvertiser.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

28,458 M-F Ave Issue Readership
26,745 Sat Ave Issue Readership
260,615 Total Monthly Readership – combined print and digital

Bendigo Advertiser-Map

Bendigo Advertiser is centred on the thriving central Victorian city of Bendigo, but also covers a vast area of north and central Victoria. The region includes a wide diversity of people, industries and pursuits.

With full reader involvement both in print and online, the newspaper covers local, national and international news, real estate, motor vehicle sales and classifieds. Bendigo Advertiser also publishes an extensive range of advertising features and special publications. Bendigo Advertiser is an effective vehicle for your content and digital marketing campaigns.

While gold production was a big part of Bendigo’s history, the prime industries today are agricultural, ranging from wheat and sheep to dairy farming, intensive orchards and vineyards.

Latrobe University, the new Bendigo Hospital and Bendigo Bank headquarters are the major employers in the region. With a regional population in excess of 140,000 people, the area is served very well by the Monday to Saturday daily newspaper, a full E Edition and strong online presence.

The prime industries are agriculture, ranging from wheat and sheep to the west and dairy farming in the north, intensive orchards and vineyards in the south.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending July 2020 | Nielsen Digital Ratings Monthly Sep 2020.

 

AUDIENCE

Print Audience

MON - FRISATTOTAL MONTHLY
28,45826,74581,358

Digital Audience

UNIQUE AUDIENCEPAGE VIEWSTIME PER PERSON (HH:MM:SS)
250,5141,367,1060:04:58

Source: Nielsen Digital Content Ratings, Monthly Tagged, September 2020, P2+, Digital C/M, Text, UA, PV, Time per Person

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending June 2020.

 

DEMOGRAPHICS

Gender

MaleFemale
43.6%56.4%

 

Age

14 to 2930 to 4445 to 6465 +
23%17%34%27%

 

Social Grade

Social Grade ASocial Grade BSocial Grade C1Social Grade C2Social Grade C2
12.6%16.9%22.8%17.1%30.6%

 

Income

Less than $40,000 per year$40,000-$79,999 per year$80,000-$119,999 per year$120,000 or more per year
29.1%25.9%11.6%10.6%

 

Lifestage

ParentNot ParentRetiredWorking
52.7%43.5%19.6%51.3%

 

Occupation

ManagersProfessionalTradesCommunity ServicesAdministrativeSalesMachinery Operator & Driver
6.1%12.6%5.9%5.4%8%7.2%2.9%

Demographics

Gender
43.6% Male
56.4% Female
Age
  • 23% 14 to 29
  • 17% 30 to 44
  • 34% 45 to 64
  • 27% 65 Plus
Social Grade
  • 12.6% Social Grade A
  • 16.9% Social Grade B
  • 22.8% Social Grade C1
  • 17.1% Social Grade C2
  • 30.6% Social Grade DE
Income
  • 29.1% Less than $40,000 per year
  • 25.9% $40,000-$79,999 per year
  • 11.6% $80,000-$119,999 per year
  • 10.6% $120,000 or more per year
Lifestage
52.7% Parent
43.5% Not Parent
19.6% Retired
51.3% Working
Occupation
  • 6.1% Managers
  • 12.6% Professional
  • 5.9% Trades
  • 5.4% Community Services
  • 8% Administrative
  • 7.2% Sales
  • 2.9% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

RATES

Bendigo Advertiser EGN Rates M–F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$97.06$106.77
Display Module Colour (+25%)$121.33$133.46

Bendigo Advertiser Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$10.18$11.82
CCM Colour (+25%)$12.73$14.00
Positions Vacant CCM Mono$10.18$11.82
Positions Vacant CCM Colour (+25%)$12.73$14.00
Adzuna.com.au lift rates*$20.00$22.00

 

Bendigo Advertiser EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$112.74$124.01
Display Module Colour (+25%)$140.92$155.02

Bendigo Advertiser Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$11.82$13.00
CCM Colour (+25%)$14.77$16.25
Positions Vacant CCM Mono$11.82$13.00
Positions Vacant CCM Colour (+25%)$14.77$16.25
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

BENDIGO ADVERTISERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation1pm 3 working days prior
EGN Complete Supplied Material2pm 1 working days prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

BENDIGO ADVERTISER REAL ESTATE VIEWDEADLINE
Publication DaySaturday
Display Booking Deadline3pm Monday prior
Complete Material Deadline3pm Wednesday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday7,500
Tuesday7,000
Wednesday7,800
Thursday7,000
Friday8,500
Saturday13,500
Delivery AddressPublishing Manager,
Herald & Weekly Times
Westgate Park,
127 Todd Road,
Port Melbourne VIC 3207
T: (03) 9292 3444
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA

Bendigo, Axedale, Barnadown, Big Hill, Boort, Bridgewater, Burnewang, California Gully, Castlemaine, Charlton, Chewton, Cohuna, Colbinabbin, Daylesford, Dingee, Dingee, Donald, Dunolly, Eaglehawk, Echuca, Elmore, Forestville, Golden Gully, Goornong, Gunbower, Harcourt, Heathcote, Inglewood, Kamarooka North, Kangaroo Flat, Kerang, Kyabram, Kyneton, Laanecoorie, Lansell Plaza, Leitchville, Lockington, Maldon, Malmsbury, Marong, Maryborough, Mitiamo, Newbridge, Newstead, Prairie, Pyramid Hill, Quambatook, Raywood, Rochester, Rushworth, Serpentine, St Arnaud, Stanhope, Tatura, Tooborac, Toolleen, Wedderburn, Woodend, Wycheproof

 

POSTCODES IN DISTRIBUTION AREA
3571, 3475, 3540, 3522, 3516, 3447, 3573, 3566, 3570, 3559, 3557, 3567, 3446, 3483, 3448, 3527, 3563, 3580, 3515, 3575, 3558, 3623, 3537, 3525, 3462, 3518, 3464, 3467, 3517, 3453, 3480, 3612, 3458, 2732, 3621, 3568, 3460, 3463, 3478, 3523, 3434, 3561, 3451, 3579, 2731, 3450, 3442, 3620, 3465, 3444, 3437, 2710, 3585, 3564, 3555, 3551, 3630, 3550, 3000, 3350

 

GET IN TOUCH

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