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BENDIGO ADVERTISER OVERVIEW
Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday
Bendigo Advertiser is centred on the thriving central Victorian city of Bendigo, but also covers a vast area of north and central Victoria. The region includes a wide diversity of people, industries and pursuits.
With full reader involvement both in print and online, the newspaper covers local, national and international news, real estate, motor vehicle sales and classifieds. Bendigo Advertiser also publishes an extensive range of advertising features and special publications. Bendigo Advertiser is an effective vehicle for your content and digital marketing campaigns.
While gold production was a big part of Bendigo’s history, the prime industries today are agricultural, ranging from wheat and sheep to dairy farming, intensive orchards and vineyards.
Latrobe University, the new Bendigo Hospital and Bendigo Bank headquarters are the major employers in the region. With a regional population in excess of 140,000 people, the area is served very well by the Monday to Saturday daily newspaper, a full E Edition and strong online presence.
The prime industries are agriculture, ranging from wheat and sheep to the west and dairy farming in the north, intensive orchards and vineyards in the south.
This publication uses a T84 Modular layout.
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AUDIENCE
Print Audience
MON - FRI AVE ISSUE READERSHIP | SAT AVE ISSUE READERSHIP | WEEKLY PRINT READERSHIP |
---|---|---|
12,573 | 20,276 | 36,707 |
Digital Audience
UNIQUE AUDIENCE | PAGE VIEWS | TIME PER PERSON (HH:MM:SS) |
---|---|---|
169,911 | 648,902 | 00:03:17 |
Source: Nielsen Digital Media Ratings, Monthly Tagged, Mar 2022, People 2+, Digital C/M, Text.
Source: Roy Morgan Single Source, Jan 2021 - Dec 2021, P14+
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DEMOGRAPHICS
Gender
Male | Female |
---|---|
41.31% | 58.69% |
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Age
18 to 34 | 35 to 49 | 50 to 64 | 65 + |
---|---|---|---|
17.97% | 30.06% | 19.98% | 24.75% |
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Income
Less than $40,000 per year | $40,000-$79,999 per year | $80,000-$119,999 per year | $120,000 or more per year |
---|---|---|---|
29.1% | 25.9% | 11.6% | 10.6% |
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Lifestage
Children at home | Working | Retired | Studying |
---|---|---|---|
16.78% | 50.83% | 18.71% | 19.59% |
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Occupation
Managers | Professional | Trades | Community Services | Administrative | Sales | Machinery Operator & Driver |
---|---|---|---|---|---|---|
12.12% | 11.98% | 5% | 3.28% | 4.80% | 3.57% | 2.59% |
MATERIAL DELIVERY
Print Advertising: Supplying your PDF Â
ACM AdDrop
The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
DEADLINES
BENDIGO ADVERTISER | DEADLINE |
---|---|
Publication Day | Monday, Tuesday, Wednesday, Thursday, Friday, Saturday |
M-F EGN Booking & Cancellation | 3pm 3 working days prior |
SAT EGN Booking & Cancellation | 1.30pm 3 working days prior |
EGN Complete Supplied Material | 2pm 1 working days prior |
PROPERTY (SAT) Booking & Cancellation | 2pm 4 working days prior |
PROPERTY (SAT) Complete Supplied Material | 11am 2 working days prior |
EGN Complete Supplied Material | 11am 2 working days prior |
CLASSIFIED Booking & Material Deadline | 4pm 1 working day prior |
BENDIGO WEEKLY (SAT) Booking & Cancellation | 1pm 4 working days prior |
BENDIGO WEEKLY (SAT) Complete Supplied Material | 9am 1 working day prior |
BENDIGO ADVERTISER REAL ESTATE VIEW | DEADLINE |
---|---|
Publication Day | Saturday |
Display Booking Deadline | 3pm Monday prior |
Complete Material Deadline | 1pm Wednesday prior |
All deadlines are in local time. Due to production processes, deadlines are absolute.
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INSERTS
INSERTS | PUBLICATION DAY | QUANTITY |
---|---|---|
Monday | 5,200 | |
Tuesday | 4,700 | |
Wednesday | 5,300 | |
Thursday | 4,700 | |
Friday | 6,700 | |
Saturday | 11,600 | |
Delivery Address | Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029 | |
Rates | Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA. Rates inc GST. |
Check the Insert Specifications page for all requirements before supplying inserts.
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MAJOR TOWNS IN DISTRIBUTION AREA
Bendigo, Axedale, Barnadown, Big Hill, Boort, Bridgewater, Burnewang, California Gully, Castlemaine, Charlton, Chewton, Cohuna, Colbinabbin, Daylesford, Dingee, Dingee, Donald, Dunolly, Eaglehawk, Echuca, Elmore, Forestville, Golden Gully, Goornong, Gunbower, Harcourt, Heathcote, Inglewood, Kamarooka North, Kangaroo Flat, Kerang, Kyabram, Kyneton, Laanecoorie, Lansell Plaza, Leitchville, Lockington, Maldon, Malmsbury, Marong, Maryborough, Mitiamo, Newbridge, Newstead, Prairie, Pyramid Hill, Quambatook, Raywood, Rochester, Rushworth, Serpentine, St Arnaud, Stanhope, Tatura, Tooborac, Toolleen, Wedderburn, Woodend, Wycheproof
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POSTCODES IN DISTRIBUTION AREA
3571, 3475, 3540, 3522, 3516, 3447, 3573, 3566, 3570, 3559, 3557, 3567, 3446, 3483, 3448, 3527, 3563, 3580, 3515, 3575, 3558, 3623, 3537, 3525, 3462, 3518, 3464, 3467, 3517, 3453, 3480, 3612, 3458, 2732, 3621, 3568, 3460, 3463, 3478, 3523, 3434, 3561, 3451, 3579, 2731, 3450, 3442, 3620, 3465, 3444, 3437, 2710, 3585, 3564, 3555, 3551, 3630, 3550, 3000, 3350
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