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BENDIGO ADVERTISER OVERVIEW

277,633 Total Monthly Readership – Combined Print & Digital

bendigoadvertiser.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

Bendigo Advertiser-Map

Bendigo Advertiser is centred on the thriving central Victorian city of Bendigo, but also covers a vast area of north and central Victoria. The region includes a wide diversity of people, industries and pursuits.

With full reader involvement both in print and online, the newspaper covers local, national and international news, real estate, motor vehicle sales and classifieds. Bendigo Advertiser also publishes an extensive range of advertising features and special publications. Bendigo Advertiser is an effective vehicle for your content and digital marketing campaigns.

While gold production was a big part of Bendigo’s history, the prime industries today are agricultural, ranging from wheat and sheep to dairy farming, intensive orchards and vineyards.

Latrobe University, the new Bendigo Hospital and Bendigo Bank headquarters are the major employers in the region. With a regional population in excess of 140,000 people, the area is served very well by the Monday to Saturday daily newspaper, a full E Edition and strong online presence.

The prime industries are agriculture, ranging from wheat and sheep to the west and dairy farming in the north, intensive orchards and vineyards in the south.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending Jan 2019 | Nielsen Digital Ratings Monthly Feb 2019.

Demographics

Gender
43.6% Male
56.4% Female
Age
  • 23% 14 to 29
  • 17% 30 to 44
  • 34% 45 to 64
  • 27% 65 Plus
Social Grade
  • 12.6% Social Grade A
  • 16.9% Social Grade B
  • 22.8% Social Grade C1
  • 17.1% Social Grade C2
  • 30.6% Social Grade DE
Income
  • 29.1% Less than $40,000 per year
  • 25.9% $40,000-$79,999 per year
  • 11.6% $80,000-$119,999 per year
  • 10.6% $120,000 or more per year
Lifestage
52.7% Parent
43.5% Not Parent
19.6% Retired
51.3% Working
Occupation
  • 6.1% Managers
  • 12.6% Professional
  • 5.9% Trades
  • 5.4% Community Services
  • 8% Administrative
  • 7.2% Sales
  • 2.9% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.

Print readership

  • Mon-Fri
    32,544
  • Saturday
    31,479

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    211,125
  • Page Views
    991,449
  • Time Per Person (hh:mm:ss)
    0:03:21

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Feb 2019.

Desktop readership

  • Unique Audience
    45,094
  • Page Views
    276,063
  • Time Per Person (hh:mm:ss)
    0:07:56

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Feb 2019.

Smartphone readership

  • Unique Audience
    154,398
  • Page Views
    560,434
  • Time Per Person (hh:mm:ss)
    0:01:46

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Feb 2019.

Tablet readership

  • Unique Audience
    26,945
  • Page Views
    154,790
  • Time Per Person (hh:mm:ss)
    0:02:51

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Feb 2019.

RATES

Bendigo Advertiser EGN Rates M–F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$97.06$106.77
Display Module Colour (+25%)$121.33$133.46

Bendigo Advertiser Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$10.18$11.82
CCM Colour (+25%)$12.73$14.00
Positions Vacant CCM Mono$10.18$11.82
Positions Vacant CCM Colour (+25%)$12.73$14.00
Adzuna.com.au lift rates*$20.00$22.00

 

Bendigo Advertiser EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$112.74$124.01
Display Module Colour (+25%)$140.92$155.02

Bendigo Advertiser Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$11.82$13.00
CCM Colour (+25%)$14.77$16.25
Positions Vacant CCM Mono$11.82$13.00
Positions Vacant CCM Colour (+25%)$14.77$16.25
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

BENDIGO ADVERTISERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation1pm 3 working days prior
EGN Complete Supplied Material2pm 1 working days prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

BENDIGO ADVERTISER DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline3pm Monday prior
Complete Material Deadline3pm Wednesday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday7,500
Tuesday7,000
Wednesday7,800
Thursday7,000
Friday8,500
Saturday13,500
Delivery AddressFairfax Printing, 30-32 Grandlee Drive,
Wendouree, Victoria 3355
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA

Bendigo, Axedale, Barnadown, Big Hill, Boort, Bridgewater, Burnewang, California Gully, Castlemaine, Charlton, Chewton, Cohuna, Colbinabbin, Daylesford, Dingee, Dingee, Donald, Dunolly, Eaglehawk, Echuca, Elmore, Forestville, Golden Gully, Goornong, Gunbower, Harcourt, Heathcote, Inglewood, Kamarooka North, Kangaroo Flat, Kerang, Kyabram, Kyneton, Laanecoorie, Lansell Plaza, Leitchville, Lockington, Maldon, Malmsbury, Marong, Maryborough, Mitiamo, Newbridge, Newstead, Prairie, Pyramid Hill, Quambatook, Raywood, Rochester, Rushworth, Serpentine, St Arnaud, Stanhope, Tatura, Tooborac, Toolleen, Wedderburn, Woodend, Wycheproof

 

POSTCODES IN DISTRIBUTION AREA
3571, 3475, 3540, 3522, 3516, 3447, 3573, 3566, 3570, 3559, 3557, 3567, 3446, 3483, 3448, 3527, 3563, 3580, 3515, 3575, 3558, 3623, 3537, 3525, 3462, 3518, 3464, 3467, 3517, 3453, 3480, 3612, 3458, 2732, 3621, 3568, 3460, 3463, 3478, 3523, 3434, 3561, 3451, 3579, 2731, 3450, 3442, 3620, 3465, 3444, 3437, 2710, 3585, 3564, 3555, 3551, 3630, 3550, 3000, 3350

 

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds