ARMIDALE EXPRESS EXTRA OVERVIEW

17,597 Average Issue Readership – Print

Publication Day: Wednesday

Armidale Express Extra-map

The weekly free community Armidale Express Extra has been established since 1976. It is delivered through Armidale and Uralla and inserted into the paid papers in Walcha and Guyra. The content is a mixture of hard and soft news stories, mostly feature style stories which don’t date, and interesting columnists.

The Armidale region has a rich agricultural industry producing fine and superfine wool, together with beef and timber in Walcha. The city of Armidale boasts education as its leading industry, centred around the University of New England and the city’s three leading boarding schools.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending Dec 2018.

Demographics

Gender
40.7% Male
59.3% Female
Social Grade
  • 14.2% Social Grade A
  • 17.7% Social Grade B
  • 9.3% Social Grade C1
  • 6.6% Social Grade C2
  • 52.2% Social Grade DE
Income
  • 13.6% Less than $40,000 per year
  • 5.9% $40,000-$79,999 per year
  • 19.7% $80,000-$119,999 per year
  • 10% $120,000 or more per year
Lifestage
38.1% Parent
58.7% Not Parent
27.4% Retired
38.2% Working
Occupation
  • 3.2% Managers
  • 5.8% Professional
  • 4.8% Trades
  • 2.9% Community Services
  • 6.3% Administrative
  • 2.2% Sales
  • 3% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2018 | Neilsen DC Jan 2019.

RATES

Armidale Express Extra EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$101.81$111.99
Display Module Colour (+25%)$127.26$139.99

Armidale Express Extra Classified Rates

SECTIONRATE EX GSTRATE INCL GST
CCM Mono$18.68$20.55
CCM Colour (+25%) $23.35$25.69
Positions Vacant CCM Mono$18.68$20.55
Positions Vacant CCM Colour (+25%)$23.35$25.69
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

ARMIDALE EXPRESS EXTRADEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 5 working days prior
EGN Complete Supplied Material 11am 2 working days prior
CLASSIFIED Booking & Material Deadline 11am 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

Classified ads must be booked in to the Armidale Express to appear in the Armidale Express Extra

 

INSERTS

The Armidale Express Extra does not accept inserts.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Armidale, Ben Lomond, Guyra, Kentucky, Kingstown, Uralla, Walcha  

 

POSTCODES IN DISTRIBUTION AREA
2453, 2365, 2354, 2358, 2350

 

Print readership

  • Average Issue Readership
    7,676
  • Average Issue Readership
    7,676

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2018 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    46,074
  • Page Views
    156,998
  • Time Per Person (hh:mm:ss)
    0:02:06

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Neilsen DC | Jan 2019.

Desktop readership

  • Unique Audience
    12,055
  • Page Views
    53,759
  • Time Per Person (hh:mm:ss)
    0:04:01

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Neilsen DC | Jan 2019.

Smartphone readership

  • Unique Audience
    31,059
  • Page Views
    78,199
  • Time Per Person (hh:mm:ss)
    0:01:14

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Neilsen DC | Jan 2019.

Tablet readership

  • Unique Audience
    5,266
  • Page Views
    25,003
  • Time Per Person (hh:mm:ss)
    0:01:49

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Neilsen DC | Jan 2019.

GET IN TOUCH

NSW – National Sales
ACM National Sales
+61 (02) 9478 1200 Email NSW – National Sales
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – National Sales
ACM National Sales
+61 (08) 8394 5154 Email SA – National Sales
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – Mairi McDonald
Hogan Media
+61 (08) 9447 1324 Email WA – Mairi McDonald


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds