84%  Reach to farmers nationally via print & online*

535,774  Print audience^

483,915  Online audience^^

Targeting rural Australians in the most effective way requires a combination and integration of media. This unique group of Australians live their values, with a hard work ethic, integrity and honesty, they are not easily persuaded. You must engage them, earn their trust and be consistent to be successful.

Our agricultural papers have a strong powerful connection with rural Australians. Our 6 rural weeklies are the voice of the men and women on the land. They are a proven way to delivery the marketing message about your rural products and services to this hard to reach audience.

We have a range of advertising and content marketing options available in print and digital environments.

Source: *IPSOS QARS Research 2019 - monthly reach, ^EMMA CMV June 2020, ^^Nielsen DCR July 2020