Meet Linda, enjoying her recent retirement.

At 70 Linda is determined to make the most of her health while she still has time. Despite only retiring two years ago she has been experiencing more than ever before.

Whether it's taking up new hobbies such as pilates or old favourites such as cooking for the grandkids the key to happiness is to keep active.

She's still driving but is shopping around for a smaller, more manageable car. She'll need a new insurance plan to match.

"What's next, a cruise or a coach holiday?."

Between her pension and the rent from her investment property that she fully owns, Linda has enough disposable income to maintain her lifestyle. But she needs advice on how to invest to secure her remaining years.

When she's not scouring real estate listings in the local newspaper she's doing the crossword in her local cafe, she's tried all the local tea houses and has settled on a favourite, but she's open to persuasion.

She's a regular at her local chemist, not just to collect her prescription but to add to her collection of multivitamins and new moisturiser.

Key Stats

ACM Total Audience
Australian Reach
  • 72
    Average age
  • $50,000
    Average household income
  • 2
    Average household size
  • $132
    Weekly supermarket spend
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.