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INTEND TO BUY PROPERTY NEXT 12 MONTHS

This is Jason, aspiring real estate tycoon

For Jason, property investment has become more than sound financial planning, more of a hobby, possibly an obsession.

Every spare moment is dedicated to calculating the value of his portfolio, the rental yields from his tenants and his current loan capacity.

Jason is a discerning buyer, he reads a lot of property listings so can separate the wheat from the chaff.

"I need high yield properties to pay off my interest payments."

Jason is open to renovations, if he can buy a fixer-upper quickly then offload it at a profit. He'll outsource the labour though, every day the property is not generating rent is wasted.

Jason isn't just a buyer, he's a seller as well. He's looking for a long-term relationship with his real estate agent.

He's open to new builds or older constructions, residential or commercial; whatever delivers the highest yield.

Key Stats

802,000
ACM Total Audience
31
Australian Reach
  • 45
    Average age
  • $115,000
    Average household income
  • 3.4
    Average household size
  • $155
    Weekly supermarket spend
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.