Household income $80K+

Introducing James and Kimberley, at the top of their game.

They met at a work function, both ambitious professionals they were a perfect match. Even with the birth of their first child they still share household responsibilities while juggling their busy jobs.

Thanks to their high household income, they've nearly paid off the mortgage on their home and are looking at acquiring investment properties.

Their cost of living matches their high salaries; skiing in Thredbo, beach holidays in Thailand, shopping trips to Sydney. Whether it's home or away they're always looking forward to the next big thing.

"Ready to make the most of our debt-free life."

One thing that won't change is Kimberley's dedication to organic produce, on the diet her personal trainer provided her she steers clear of processed food for herself and the family.

Nor will James change his fashion sense, it's designer or bust for him, he's always keeping and eye on the latest look. Although he's easily tempted by a discounted classic...

Whatever they do in the future they'll both want to stay up to date with the latest news, politics and shopping trends.

Key Stats

ACM Total Audience
Australian Reach
  • 44
    Average age
  • $153,000
    Average household income
  • 3.6
    Average household size
  • $152
    Weekly supermarket spend
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.