This is Chris, he appreciates the little things.

Chris always follows the latest trends, whether it's gadgets or films, as soon as the next big thing comes out he's on it.

He prides himself on his local knowledge and his friends and family know hims as a vital source of information on the best restaurants and theatres in town.

Chris' trendsetting includes fashion as well, when he's not blogging about his designer trainers he's planning his next shopping trip to Europe or the US.

"Your brand is what people say about you when you're not in the room."

But it's not just style over substance, his new Vespa scooter halves his commute to work and is cheaper than the train.

One of Chris' core passions is music, on vinyl of course. His tastes are eclectic but he's willing to pay top dollar for the right act, preferably in a vintage themed basement.

Whatever Chris does, others will follow. If you can capture his attention it'll be the start of a larger movement.

Key Stats

ACM Total Audience
Australian Reach
  • 49
    Average age
  • $101,000
    Average household income
  • 3.1
    Average household size
  • $141
    Weekly supermarket spend
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.