Business Owners

Introducing Susan – the next big thing

Susan has always had an entrepreneurial spirit. It was tough to begin with but since recently turning fifty she feels like she has made it.

It's not been due to luck – she knows that every action has a consequence, every decision an upside and a downside. She researches every purchase, buys in bulk and follows the best deals.

This perseverance has paid off. Susan now has a high disposable income and is the go-to source for personal finance tips for her friends and family.

"I research all my business decisions carefully."

Susan works to ensure that her kids continue her legacy. She's tracking down high schools with the highest ATAR average as she wants to give them the best start in life, even if it does mean sending them to boarding school.

She takes a keen interest in local politics and the local newspaper is her go-to source of information for any developments that could affect her business or any future opportunities.

Susan shops locally, she knows how tough it is for local businesses and a sense of community is important to her.

Key Stats

ACM Total Audience
Australian Reach
  • 50
    Average age
  • $117,000
    Average household income
  • 3.5
    Average household size
  • $155
    Weekly supermarket spend
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2019 | Neilsen DC Feb 2019.