Profiles
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Pre-Boomers
Meet John and Carol – the active retirees.
0.9millionTotal Reach -
Baby Boomers
Meet Martin and Mary, at the peak of their purchasing power.
1.9millionTotal Reach -
Generation X
Meet Richard and Michelle, successful professionals.
1.5millionTotal Reach -
Millennials
This is Joshua, starting his independent life.
1.7millionTotal Reach -
Families
Introducing the Taylors a large suburban family.
3.5millionTotal Reach -
Retired
Meet Linda, enjoying her recent retirement.
1.4millionTotal Reach -
Household Income $80k+
Introducing James and Kimberley, the original power couple.
2.0millionTotal Reach -
Business Owners
Introducing Susan, the next big thing.
0.5millionTotal Reach -
Fun-Seekers
This is Chris, he appreciates the little things.
2.7millionTotal Reach -
Intend to buy a car in next 12 months
This is James, ex-boyracer, now family-man.
1.0millionTotal Reach -
Intend to travel in next 12 months
Introducing Richard and Rachael, adventure aficionados
3.8millionTotal Reach -
Intend to buy property in next 12 months
This is Jason, aspiring real estate tycoon.
0.8millionTotal Reach