IAB BILLBOARD

Overview

This format offers advertisers a large canvas and premium location to engage with our audience. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle (MREC).

 

Product Rules

  • Where can this run? See the SiteMatrix
  • Fairfax adheres to the IAB Guidelines
  • “Close Ad X” button will collapse 100% of the Billboard and leave a “Show Ad” button, which will remain for the remainder of the day. Only on user initiation of “Show Ad” will the Ad re-display.
  • Cannot mimic any site content

Specifications

COMPONENTDimensionsFile SizeFile TypeNotes
Static Images970 x 250px150KB eachStatic Image Only - JPG, GIF, PNGSponsorship Only - cannot be bought alone, must be purchased with an MREC (optional gutters also available)

Rich Media Specifications

COMPONENTDimensionsFile SizeFile TypeNotes
Background / Backup Images970 x 250px150KBStatic Image Only - GIF, JPG, PNGMust be third party ad tag
VideoAutoplay animation / Video: 30 sec max
Sound on user initiation only
Play/Pause controls required
16:9 aspect ratio
Click URLClick through URL or optional 3rd party click tracker
Impression TrackerOptional overall Impression tracker

Deliverables

  • Fairfax support 3rd party built Billboards via 3rd party redirect tags. Please refer to applicable 3rd party adserver for build guides/specs

Reporting

  • Clicks
  • Impressions
  • Rich Media Reporting dependent on options selected

 

Lead Times

5 business days lead time.

Creative specifications can change at any time – always refer to the ACM AdCentre.

 

Contact

Carol de Oliveira
Business Development Manager - Digital
Australian Community Media - National Sales
+61 (02) 9478 1242 Email Carol de Oliveira