GUTTERS

Overview

Gutter images are displayed outside of the site’s boundaries, providing a strong presence for your marketing messages and are shown to users with adequate screen resolution and screen real-estate. Background colours can be changed to match your brand in some instances and the gutters have a click-through to your website.

Product Rules

  • Cannot be bought alone, must be purchased with an MREC (optional Billboard also available).
  • Clickable area is restricted to the gutter image’s dimension. 
  • Gutter images must include a logo or other form of client identification. The images must be clearly expressing their nature as an advertisement in order not to deceive users.
  • Gutters require pre-approval.
  • Images are static, animation is not permitted.
  • Typically the top of Gutter Images are positioned to the top of the content area which in some cases is underneath the site navigation
  • The left and right sides should be designed in such a way as to blend with the background colour. At least a 5px fade around the edges is recommended, the exact treatment should be led by the creative on hand.
  • Some users may have screen resolutions too narrow to display the gutter area. In these cases the images will be removed from the page.
  • This product is only supported on desktop devices.
  • Where can this run? See the Site Matrix

Specifications

 DimensionsFile SizeFile TypeNotes
Gutter Image125 x 700pxMax 150KBJPG, GIF, PNGBackground colour to be supplied in hexadecimal format (e.g. #FFFFFF)
Click URL / TrackingClick through URL or optional 3rd party click tracker
Impression TrackerOptional overall Impression tracker

Deliverables

  • A single jpeg image built and supplied on the 1420x700 Gutter Template. Gutters are served and hosted by Fairfax and cannot be 3rd party adserved.

Reporting

  • Clicks*
  • Impressions
  • There are no Rich Media metrics for gutter creative

* Clicks will be measured as an overall metric and not individually, this may mean that they are tracked as an accumulative of gutter clicks & mrec clicks. To track gutters and mrec separately third party tracking must be provided.

 

Lead Times

5 business days lead time.

Creative specifications can change at any time – always refer to the ACM AdCentre.

Contact

Carol de Oliveira
Business Development Manager - Digital
Australian Community Media - National Sales
+61 (02) 9478 1242 Email Carol de Oliveira