DIGITAL ADVERTISING SPECS

Overview | Rich Media Guide | HTML5 Guide & Specs | Video Ad Guide | Mobile Ad Guide |Creative Delivery Lead Times | Supported desktop web browsers

 

AD UNIT NAME DIMENSIONS MAX FILE SIZE FORMAT ANIMATION DEADLINE
MREC 300W x 250D HTML5 150kb & GIF, JPG, PNG 150kb each Screen reader support enabled HTML5, GIF, JPG, PNG* Yes 3 Business days prior
Half Page 300W x 600D
Dual Ad slot + 300W x 250D
MREC to be supplied for mobile view
HTML5 150KB & GIF, JPG, PNG 150KB each HTML5, GIF, JPG, PNG* Yes 3 Business days prior
Leaderboard 728W x 90D Max 150KB HTML5, GIF, JPG, PNG* Yes 3 Business days prior
Gutters 125W x 700D each Max 150KB GIF, JPG, PNG No 5 Business days prior
Billboard 970W x 250D Max 150KB Static image only - GIF, JPG, PNG Yes 5 Business days prior
Mobile Banner 320W x 50D Max 150KB GIF, JPG, PNG Yes 5 Business days prior

*SVG & WebFonts are not supported at this time

 

Buyouts

Agricultural Network: Buyouts for the agricultural sites are booked in 7 day blocks and consist of leaderboard, mrec, mobile banner and static gutters.

Regional Network: Buyouts across regional and suburban sites are booked per day and consist of billboard, mrec, mobile banner and static gutters.

 

Gutters

Gutters can only be used as part of a buyout and are static only. Please supply creative for gutters on a 1420x700 Gutter Template.

PLEASE NOTE: if creative has a border it will bleed into the billboard, to compensate, supply billboard built in the gutter template and sent as one file.

 

Key creative specifications

HTML5 Ad Specifications Notes

A HTML5 Standard banner is defined as a basic banner with single click through with contained behaviour. Anything beyond this is considered Rich HTML5.

Max File Size includes all ad assets such as HTML, CSS, JS & images. Shared libraries that are hosted by approved 3rd Party Vendors are not included in the Max File Size. Contact your vendor representative for a list of supported libraries.

A backup image is required to display for unsupported environments, such as older versions of IE.

Maxfile size 150KB shared library files.

Approved HTML5 Ad host vendors

Google DoubleClick

Recommended HTML5 Development Tools

Google Web Designer

HTML5 Recommendations

• It’s recommended that additional content such as CSS, JS, images, etc, be politely loaded, including shared libraries.
• At this time, it’s preferred to use internal CSS Style Sheets within the <HEAD> of your HTML code.
• Use CSS for animations where possible.
• To reduce file sizes, please consider using:
• HTML, JS & CSS code minifiers.
• Sprites, SVG or compressing images using ‘Save for Web’.
• Web fonts. Consider only loading the characters that the creative is using.

Backup ‘non-flash’ file (JPG or GIF) must accompany every ad.

# Rich Media must be served third party

Rich Media Guide

Rich media creatives are interactive, highly engaging ad formats, usually combining a number of technologies, such as HTML5, video etc. Typical rich media executions are full page adverts, expanding ads, video rectangles and transitional. Rich media creative may include click initiated sound, video and data-capture forms etc.

Contact

Robbie Gibbs
Head of Digital Sales – National
Australian Community Media
0405 073 571 Email Robbie Gibbs