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DIGITAL ADVERTISINGÂ SPECS
Overview | Rich Media Guide | HTML5 Guide & Specs | Video Ad Guide | Mobile Ad Guide |Creative Delivery Lead Times | Supported desktop web browsers
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AD UNIT NAME | DIMENSIONS | MAX FILE SIZE | FORMAT | ANIMATION | DEADLINE |
---|---|---|---|---|---|
MREC | 300px W x 250px D | HTML5 150kb & GIF, JPG, PNG 150kb each Screen reader support enabled | HTML5, GIF, JPG, PNG* | Yes | 3 Business days prior |
Half Page | 300px W x 600px D Dual Ad slot + 300px W x 250px D MREC to be supplied for mobile view |
HTML5 150KB & GIF, JPG, PNG 150KB each | HTML5, GIF, JPG, PNG* | Yes | 3 Business days prior |
Leaderboard | 728px W x 90px D | Max 150KB | HTML5, GIF, JPG, PNG* | Yes | 3 Business days prior |
Gutters | 125px W x 700px D each | Max 150KB | JPG, PNG | No | 5 Business days prior |
Billboard | 970px W x 250px D | Max 150KB | HTML5, GIF, JPG, PNG | Yes | 5 Business days prior |
Mobile Banner | 320px W x 50px D | Max 150KB | GIF, JPG, PNG | Yes | 5 Business days prior |
*SVG & WebFonts are not supported at this time
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Buyouts
Agricultural Network: Buyouts for the agricultural sites are booked in 7 day blocks and consist of leaderboard, mrec, mobile banner and static gutters.
Regional Network: Buyouts across regional and suburban sites are booked per day and consist of billboard, mrec, mobile banner and static gutters.
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Gutters
Gutters can only be used as part of a buyout and are static only. Please supply creative for gutters on a 1420x700 Gutter Template.
PLEASE NOTE: if creative has a border it will bleed into the billboard, to compensate, supply billboard built in the gutter template and sent as one file.
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Key creative specifications
HTML5 Ad Specifications Notes
A HTML5 Standard banner is defined as a basic banner with single click through with contained behaviour. Anything beyond this is considered Rich HTML5.
Max File Size includes all ad assets such as HTML, CSS, JS & images. Shared libraries that are hosted by approved 3rd Party Vendors are not included in the Max File Size. Contact your vendor representative for a list of supported libraries.
A backup image is required to display for unsupported environments, such as older versions of IE.
Maxfile size 150KB shared library files.
Approved HTML5 Ad host vendors
Google DoubleClick
Recommended HTML5 Development Tools
Google Web Designer
HTML5 Recommendations
• It’s recommended that additional content such as CSS, JS, images, etc, be politely loaded, including shared libraries.
• At this time, it’s preferred to use internal CSS Style Sheets within the <HEAD> of your HTML code.
• Use CSS for animations where possible.
• To reduce file sizes, please consider using:
• HTML, JS & CSS code minifiers.
• Sprites, SVG or compressing images using ‘Save for Web’.
• Web fonts. Consider only loading the characters that the creative is using.
Backup ‘non-flash’ file (JPG or GIF) must accompany every ad.
# Rich Media must be served third party
Rich Media Guide
Rich media creatives are interactive, highly engaging ad formats, usually combining a number of technologies, such as HTML5, video etc. Typical rich media executions are full page adverts, expanding ads, video rectangles and transitional. Rich media creative may include click initiated sound, video and data-capture forms etc.
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