300W x 600D
Dual Ad slot + 300Wx250D
MREC to be supplied for mobile view
Max 150KB
HTML5, GIF, JPG, PNG*
Yes
3 Business days prior
Leaderboard
728W x 90D
Max 150KB
HTML5, GIF, JPG, PNG*
Yes
3 Business days prior
Gutters
125W x 700D each
Max 150KB
GIF, JPG, PNG
No
5 Business days prior
Billboard
970W x 250D
Max 150KB
Static image only - GIF, JPG, PNG
Yes
5 Business days prior
*SVG & WebFonts are not supported at this time
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Gutters
Gutters can only be used as part of a buyout. Please supply creative for gutters on a 1420x700 Gutter Template.
PLEASE NOTE: if creative has a border it will bleed into the billboard, to compensate, supply billboard built in the gutter template and sent as one file.
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Key creative specifications
HTML5 Ad Specifications Notes
A HTML5 Standard banner is defined as a basic banner with single click through with contained behaviour. Anything beyond this is considered Rich HTML5.
Max File Size includes all ad assets such as HTML, CSS, JS & images. Shared libraries that are hosted by approved 3rd Party Vendors are not included in the Max File Size. Contact your vendor representative for a list of supported libraries.
A backup image is required to display for unsupported environments, such as older versions of IE.
Maxfile size 150KB shared library files.
Approved HTML5 Ad host vendors
Google DoubleClick
Recommended HTML5 Development Tools
Google Web Designer
HTML5 Recommendations
• It’s recommended that additional content such as CSS, JS, images, etc, be politely loaded, including shared libraries.
• At this time, it’s preferred to use internal CSS Style Sheets within the <HEAD> of your HTML code.
• Use CSS for animations where possible.
• To reduce file sizes, please consider using:
• HTML, JS & CSS code minifiers.
• Sprites, SVG or compressing images using ‘Save for Web’.
• Web fonts. Consider only loading the characters that the creative is using.
Backup ‘non-flash’ file (JPG or GIF) must accompany every ad.
# Rich Media must be served third party
Rich Media Guide
Rich media creatives are interactive, highly engaging ad formats, usually combining a number of technologies, such as HTML5, video etc. Typical rich media executions are full page adverts, expanding ads, video rectangles and transitional. Rich media creative may include click initiated sound, video and data-capture forms etc.
